Bakken / Pixelocity - Bi Weekly Touch Base

Just a lot as usual.

Yeah, you seem to always be busy.

Yep.

Yes, sir. How about you?

Know trying to stay busy myself?

I just I spend a lot of time chasing little little people around.

So.

Collecting.

Yeah yeah a lot.

So.

What's up Nick?

Hey Dylan, how are you?

Good.

Good how are you doing?

Good.

All right?

The stock market is a good Dylan.

Yeah it's been good huh you got an AMD didn't you.

I did for a while. I'm not in it now.

But I got enough of this. It's kind of the same space.

I think.

Simmer's killing it?

You stay into some of those quantum stuff.

Yeah I got I the one that's really killing it is Marvel.

It's m a.

R or what is m a r l or something like that I don't remember the ticker but Marvel if they make like silicone parts for the data centers and that's like.

At least doubled my money since I've gotten into it which is sweet.

Yeah, MRVL.

MRBL yes thank you yep I got into that one.

Probably oh I don't know.

Six months ago seven months ago.

It's just been skyrocketed.

So what I'm hearing is Dylan I need to listen to you and Nick about my choices and follow some of Nick's advice and it's cost me a lot of money.

Told you to get into app love and Sean.

I know a long time ago a long time ago.

There's this one. Did I tell you about that one, Dylan? There's this one.

It's called app loving. They do like mobile ads on mobile games that would have just been a rocket ship.

And drop way down. And Michean, I told you just a few months ago, you should have put back into.

It.

Yep.

You win some you lose yeah.

I usually take like four stocks at once to go into and then I just try to chill on them and if one of them really pops off I just set stop losses on it.

So I get out with gains.

And then yeah go from there.

Yeah.

I'm never that great at time in anything.

I don't think anybody has I think that's the point.

The other one that I think actually has is starting to move again is that IBM, that old company, now.

They're like they're starting to tear back. So this could be there early innings to that one.

Yeah they did they did some pivot that everybody loved on their last earnings report I can't remember what it was.

But.

Something to do with AI yeah I'm sure yeah everything's AI Dylan you you have AI running your company yet.

Or practically.

No I don't really I was gonna drop my marketing company get in on it because I learned how to build agents and all that kind of stuff but I'm just like I don't know.

I don't know it's a it's a risk so I just decided to take the path of not restarting a new business and keep what I have going.

So.

For now anyways.

Well.

It seems to be working for you.

Yeah.

Yeah the port of sands killing it right now I'm spending I'm doing 100 bucks a day and doing like a thousand in sales a day right now so great.

10x all day.

Nick why where are you at on those customers that you get us and you know.

Get us an equity stake.

That.

Making 10 it's not easy man.

I'm not as charming as Dylan.

Whatever.

It's luck it's all luck.

Wait I keep giving Nick a hard time that you know he's not getting us any equity in any of our customers.

You know well yeah but Nicki when did you start doing this it's like not that long ago right.

Like it was far as like you from your furniture company.

That one cut pandemic. Basically it was the end of that one.

So this I was started right. I just started to give myself something to do during the pandemic.

And slowly it's turned into something. Now Sean's on board.

And we're actually growing past what I can the few hours I can do myself.

And Sean's not even that happy with the hours I put.

Yeah it's I don't know man it's it's fun but this it's hard too it's a lot more stuff to deal with honestly sometimes I miss just doing the ads for people.

And the nice part is there's no inventory and it's good cash flow.

You know you don't have anything going out really.

So.

The employee would have killed me.

Yeah.

Yep they'll get you.

Right there's also the part of you know at what point is AI just going to be better at us than running ad and running ads.

So.

Yeah but they still set up though I mean the setup still gonna be there still set up and they're still raining in the air you know we've been I've been building an app that takes into a bunch of context you know from meetings and emails and, you know, tries to make it so it doesn't just give you generic advice and it's. It's getting better, but it's still not quite where it should be.

But yeah I think it's all.

Giving me less crap.

Yeah I mean it'll be interesting to see I don't know man I think still it's back to still people don't know like anyone can run Facebook ads today if they wanted to but they don't or Google ads but they just they don't have the time to is the biggest thing or it's not their expert they're not technical enough or they're not I mean we're still.

I feel like if you at least a full.

10 years away from like the tech kids coming into businesses that are full tech knowledge based and so you still have a lot of runway to help people who don't understand technology yeah.

So that's where we're at.

It is.

You understand that Facebook manager? Well maybe Sean and I could use like a tutorial at some point like how.

To, we had a call a few weeks ago with some lady that was just trying to get access to her clients thing and it was just such a cluster.

And I mean Sean knows a lot better than I do and it was even confusing to him I think like how to get off the right assets and it just doesn't make.

I don't think.

Yeah I know Facebook.

I know face it's kind of the same thing I think about when I look at Google ads like I know Facebook inside and out you know I've been doing it for enough years that it's it's a second nature to me at this point so.

Yeah it's kind of like Google ads took me yeah I ended up.

Buying a course on is how I finally figured out how to use the dang thing fully and I still don't.

Use it fully but I have enough to do what I need to do if I want to do it.

Well you weren't even looking at ads we were trying to get access to the right accounts and it was just such a.

So.

Yep I can.

Yeah it is a nightmare which again job security it's hard to set up an account no one's gonna you say look how hard it is to set up the count can you only imagine how hard it is to set up ads to you.

True.

So that's back to the concept of.

Yeah we want you wanted to actually not be easy because then everyone will do it so that's good I I still haven't figured out how some of these agencies will run like hundreds of ads at one time and like have any idea what the hell is going on.

Well they're structural structural hierarchy and setup is really the way they should be doing it.

And you know.

I mean the way I'm doing it was grouping ad groups by different to landing pages and offers.

And it's all about the ad groups I think everyone says Olgo just open audience or whatever and you can but you should still have ad groups which are your audiences going to specific pages.

And and knowing which one which page is converted the biggest secret honestly that I like I was just talking about this today to my new hire is like Facebook ads like we we got the troubadour working on Facebook ads but we tried the protege and it's just not working yet like we didn't spend a ton of money either but it's like why is it not getting sales yet or we only spent like again really small amount of money so to be fair I should probably spend more money before I say anything but the point is is like the ads are fine it's the landing page it needs to be fixed at this point like look at this landing page compared to the troubadour landing page and you'll see the complete lack of.

Selling points to get anyone to know what's different about the product you know what I mean?

Yeah go to portistan and go to just go to the protege and then the troubadour the troubadour is set up there's still some more I want to add to that but it's got everything it needs.

Right here go to the music stands.

And then go to troubadour.

And like I see those those bullet points are huge on the top there.

I know it's a small thing but I also need to like test tweaking those to say different things but that's big even though it seems small that's huge and not putting the full product description there that you get the video so people don't want to watch the video and then you got the description there and then you can expand that if you want to know more yeah.

You know and then product specs and then you get the this layout that shows you all of the perks of it and then you get the reviews.

I mean but that go to the project.

I mean I'm in I'm ready to buy one except you know I don't play with music.

Well isn't the protege one also.

And a lot more competition yeah it doesn't have I mean it's not as unique of a product but it's still a much more superior wire stand so I just need it's back to this what's the pain points like okay you're gonna buy stand that's gonna break it's gonna wobble it's gonna break it's not gonna hold the music your musician's not gonna be able to focus on.

Playing.

So I need to get all those things in here a little bit better.

Yeah makes sense I haven't even worked on this landing page at all really so but I got I do I have all the assets now so I just need to get them uploaded and then start running the ads again but I bumped all of their products up their margins were like 60 I'm like no we need 70 margins on all of these products I bumped them all up and they're all still selling just fine.

And then like it gives me the opportunity I run on Facebook ad with a 10 off at facebook give it them a 10 off like lead magnet and so now they're getting you know seven bucks off of it but since I bumped it up to 77 it's still seventy dollars versus they had at 67 before so even with the deal we're still making three dollars more per stand and like it's just killing it like it's just yeah people always get really I'm like we got if we're a superior premium product why are we not pricing it and quite frankly I think we should still bump this up.

I almost think that this thing should be like 87.

Instead of 77 but we'll get there I'll test it at some point.

Good work Dylan good work.

But yeah I told the guy he's like I don't know if we should bump up the price I'm like just hold that just just let me do my thing and you'll see and then sure enough we're just selling just as many of them if not more and yeah now we can spend more and marketing and we can continue to just grow it.

Are we doing google ads for that one or no?

So.

Not.

Okay.

So blocking books let's talk about black and books I noticed a couple things in here.

You can dive in first I'll wait all my thoughts okay.

We broke out campground kids into its own pmax basically just making sure that campground kids is doing its own thing branded products I took.

Campground kids out of that.

Both of them you know have the big row ads because they're both branded products.

You get where's the row as right now I'm trying to see where there we go for some reason we are going slow I might have to turn off my camera.

My laptop just gets grumpy with.

What's the date range here.

This is just the last two weeks.

So basically when we started the campground kids the campground kids is getting better every week every few days the shopping one still not amazing that one's just the crow no just lane and her products or his I don't know if lane's a guy or girl actually the pmax on sports is still doing good, but it's getting worse so that's why I haven't done anything as far as scaling.

The search campaigns that we tried the educators and the ages are not doing anything from a sales standpoint.

And same with the demand gen which was going to retargeting audiences which is surprised me how just poor it is doing.

So that one I don't know if it's just an audience needs a little more but it's getting interaction supposedly it's getting people to the site but also you know for how cheap it is to me it seems like it's getting probably spammed to the site which is weird with the way that I have the audiences set up.

So I need to try to figure out you know what's going on with retargeting you had said search for the ages you were kind of less concerned with the row ads because it does have good click through rate the search terms are good.

But we're also at this point we're kind of getting some of those ages searches in kind of everything.

So I just need to figure out if we want to cut them from other things like you know in the campground kids we're getting some ages stuff and the age is one we're getting ages things so I know book set for 10 year old girls so I wanted to get your thoughts on if.

I know I should cut that all just to make sure that campground kids is just getting campground kids searches and the ages one is picking up any of these just to make sure they're not fighting yeah I don't think we need to I think we keep this going like I don't want to mess with this and make it perform worse however there are some things that I think are making it perform good and we need to decide how we want to handle that.

So since we're here let's jump into that quick go to.

Go into the campaign campground kids campaign go to the.

The products that it's showing.

Because my when I look at this it looks like it's showing all products.

And I thought I had made sure it wasn't but I could have missed something there's a chance.

This one.

So it's showing 18.

Okay go to the next one that should be right with one of one of these has I thought all of them.

And I could have done something wrong too let's just double check I was gonna say there's there's a chance I missed one in theory I just I copied them and moved them over but you know I definitely missed things before.

Yeah I just want to make sure I'm almost positive I saw that.

Again I'm let's just look we'll see yeah no cost no more to you know make sure I didn't mess up something.

This one national parks.

There it is and now before we do anything here.

Go back and how much go back one screen so we can look at the the comparison of these ad groups.

But can we see the like the.

There we go let's see how they're selling compared.

So good news is look at the value on the original series is doing a lot better now the bad news is we don't really it's not bad news but we just don't know.

Well I'm assuming you've done all the negative keywords and stuff.

So now the question becomes let's just jump into that original series one quick and see what.

We can see for where the sales are coming from.

Oh you want search terms?

Yeah both I'm just looking at that too that's good okay and then yeah 16 right there let's see where they're coming from see what it gives us oh good we're getting a good amount of them here for third and fourth graders great most of these are good I see one brand is that popped in there now maybe two if you want to call campfire but I didn't get rid of the branded for campground kids since that was.

In I've cut everything else out from like a math and that kind of thing I've tried to get rid of all of those.

Yeah I'm wondering like that like the hunting series is in there too which is kind of weird but I don't you know again I'm not sure if they came from that ad and then found hometown Hunters or yeah I I wasn't sure about mystery and hunting because I the way I was thinking about it was I was like okay.

Campground kids there could be some mystery you know that's not necessarily off and same with hunting like you know maybe somebody searching for hunting also odds are they camp.

Yeah that could be that or they found the hunt on hunters and converted on those was the other potential thing that happened there.

Needless to say, I don't think we should change much about this one this looks good.

Unless we want to get rid of the campground kids but right now because it's balanced I don't think we need to like as long as I'm seeing sales coming from other stuff too I don't think it's an issue right now so we'll leave that so let's go back.

Okay.

And let's take a look at the other one that's got everything in it.

Spending a little bit more it looks like.

Yeah and it actually has a little bit higher click through rate which is interesting.

Yeah I mean if it's we need to look at the search terms because if it's showing more search terms.

That could be why right throwing more relevant products to more wider audience but I guess you have national park book series as the search signals that's interesting so yeah let's dive into this one.

Oh we were looking at search.

I wonder if.

Is this I don't know that it's differentiated I think this might just be the same.

Okay and if it is that that explains to me why we got the hunting one then because that one probably came from the all products.

If that makes sense and was probably showing the hunting series that in that case which is fine but then we need to I guess we just need to separate the two out.

Like somehow.

I wonder I think we should make a pmax campaign with just just a wide open PMX campaign with the products.

Because clearly like if we can get a four X on that which is basically what's happening here we should do that.

On on what just your products.

Yeah because that's effectively what that one is that's what this branded product says that's exactly what this is but isn't that just branded keywords though like you're getting rid of everything else?

I had been yeah yeah I mean just basically all your books.

And yep and so that's great.

But now we need I'm saying we have another one that what you could do is you could just take all these keywords the search terms and just exclude them from the other one but we just have it be a wide open it's exactly what's going on in that.

Camp I mean it's getting a 4x.

On.

Effectively top of fun I mean there's a couple there's two in there that we saw that were branded so we just remove all the branded from it and run one and just let Google throw them out there if we're going to get like a 4x on that could be huge a huge win for us.

And then with the campground kids what I'm really interested in is the one that's in here you're getting the one that's 8x on just the campground kids what's the signal for that one?

All campground kids focused.

Oh so wouldn't that be it's not going to be branded then or no so yes I took out all of these from the branded.

Gotcha makes sense because you you said you know we want to lean heavily into campground kids so I took the campground kids books out of the branded one and I took out all the campground kids signals out of the branded one.

Interesting I wanted this original series in the great lakes which isn't pre-sale anymore.

Just to be campground kids related and I meant to just do campground kids products so I missed this one.

I wonder if I got if I messed up great legs.

Too yeah I think I don't know I think.

That one shouldn't even be running quite yet right.

Where's that went on that one it she sent me everything and she sent me the landing page so okay because it's still on pre-sale but that's fine I mean we're close enough that it's fine to leave it on but I guess what I'm getting at here is even the assets that you're using look like they're the campground kids books not the national not the they're the national park books not the great lakes adventures books.

Right go back to the assets.

For which one?

So go back to assets.

For the great lakes.

So those are I mean.

So I copied I have some generic campground kids but then I she gave me.

Some that were just focused on.

Which it looks like they're still pending for some reason.

So any of the great lakes ones I did add like these are all the great lakes ones there just weren't very many of them so I also left some of the campground kids they were like three or four she didn't have a ton of just great lakes options I think these were all of them.

Gotcha well so so then I would tell her that what you need so she can get them to you is just more.

Like like you know I added the great like ones that I could and then I left the campground kids that were doing okay cuz I figured somebody still likes the campground kids.

I didn't want to totally shoot that one you know yep and then how was this campaign.

Well the problem with this campaign as a whole is that it's showing every book it's showing yeah.

Same with the other so the only one that I got the products right was.

The first one but I don't know like yeah I guess I don't know if I.

Man I'm just trying to think here.

I I guess I was under the impression that we're leaving all the branded separate and then just running this but again.

Because we then we lose our true sense of.

Branded versus unbranded I'm not suggesting at this point that we change it back again but I'm just saying.

That that's what I thought we'd be doing here let me think.

Sorry yeah I I was thinking.

Like I said I took out all the campground kids stuff out of the branded and put it in basically I was making its own campground kids brand to focus on just campground kids.

Sure.

You guys still hear me?

Yeah.

Okay.

So I can fix these two to make sure they're just showing the correct products for one yeah let's start let's start there.

And then do just one kind of a slightly more generic pmax.

I think we just do one p max that's basically set up like the national parks one is right now where it's got all the products in it and perhaps we add more pictures like different pictures variations or you just use the ones these ones are working so maybe we just leave those as is I don't even know if they're the ones can we see where the conversions coming from are they coming from the the picture assets or the product.

Remember how you can see that insights now?

On the go to the insights and reports.

What was it it's like channel performance now or.

Let's see where they're coming from because if they're coming from shopping feed the other assets don't really matter that much.

Gmail display.

Search.

So searches the most.

Is that what I'm seeing.

It's claiming.

Cost share cost I don't want share of cost I want share of results.

Well I think if you scroll down.

And you hover over that blue bar.

Where we can see I mean they're going to be relative to a degree so go up a little bit.

More right here so hover over the blue one.

That's impressions.

Then the next bar I think is in the next bar.

That one interactions and then if you hover over that one does it all good.

Doesn't show.

The.

Pure amount which is annoying I'm sure we can figure that out.

Yeah do conversions there we go.

Well needless to say.

So Google search where where is hold on is it where is the copy search included shopping.

S not in there?

S interesting.

Oh here we go.

Saying search.

Put the lot of product.

That's got to be shopping yeah.

But then we also had some that did not use product at either which is about a third of the sales actually which is not bad.

Yeah.

So I guess search and shopping.

Which is I'm fine with that I mean the biggest thing is back to you this so we're showing 51 conversions.

We're missing I mean when we looked at it was like 16 so I was like where is the other.

Conversions coming from that's that's always the gripe that I have well so it showed 16.

In search terms so that could be the ads not using product data that's close oh that's true I think that's maybe the rest of these are shopping.

Okay.

So I'm fine with that so I would say.

I don't know yeah I guess I would just I would probably scale this one up I just want let's keep our eye on branded I really don't want branded I like I like to keep them separate but I'm I think what we can do is let's just right now branded search term is not dominating.

Can you also go to insights real quick?

Yeah.

I can't remember if I want to see auction insights or just insights but somewhere it will show you what the terms are that they're searching in order if you scroll down a little bit.

Also what's our impression share right now go up go up a little bit there's what I'm looking for but go up a bit quick.

So we're selling under 10 so we have a lot of them scale which is good all right go down let's see shopping.

Shopping.

Your 48 so you're showing up more in shopping.

That's great we'll get that up a little bit more even if we want to be careful with getting too aggressive 40 at 48 all right so National Park book for kids that's got 100 that's can you switch conversion value to conversions?

The top there we go.

So two three four.

All right yeah I like the way this is looking I mean click on that first one that first drop down.

Like that caret key.

And like I'm okay I'm actually okay with the national park like it's I don't consider that quite branded I know it's because we have that competitor so we're basically bidding on that and getting some wins there.

I don't know what this applies to though like I don't know if this is for shopping specifically or whatever but I would assume it is.

Because I don't know what else would it be?

But it's still missing some oh do we have seven days can you do you probably can't do 14 days can you?

Can only do 28.

28 once.

Because we didn't have it going 28 days ago so that's probably a little bit.

There it is.

Interesting in back and books makes an appearance even though.

Turtle wins Artemis.

That's interesting.

So it looks like block and books with no space got in there.

Because it it equates under box and books.

Like the takeover Turtle wins.

Built the thrill.

I don't know what any of those are but no neither but it looks like bucket books without spaces.

Fourth grade all those keywords are perfect yeah those are all.

Yeah I think I think we just keep it keep it rocking we get rid of those.

I think you take that national park whatever the setup is in that national park one launch that for just an overall PMAX campaign and then keep scaling up get the exclusions on this those products and then scale those up.

So.

Should I.

Add the campground kids books back into the branded.

Or leave I think for now leave it I would have preferred that they stay separate but for now let's just leave it see if we can.

See how the signal let's see if it just helps the signal grow and then if it does and as long as it's not overwhelmingly campground kids.

Conversions.

We'll be okay with it but if it starts getting to be a lot we'll just at some point I think the nice part is we're giving Google the data so hopefully we can give it some bunch of data and then at some point we'll just exclude campground kits from here and just create its own separate branded or put it in the branded campaign.

So I will make sure that the books are correct for.

This Campground kids we've got basically copy.

More or less I'll change a little bit the national parks add to make a more generic p max with all the products.

I'll make sure brand is out of that one completely.

What should I start the budget at?

Or you just want me to pick one?

Sorry did you miss the question I was just asking there any thoughts on where you want me to do the budget add or you just want me to pick something?

For which one?

The pmax that will be like the national parks one with a few changes for all the products with brand totally taken out.

We'll start so we'll start that at.

And but we'll start that one out like probably thirty dollars a day.

Okay.

And then we'll just kind of watch it and once we feel like it's locked in.

Then it's getting a four X or three X even we can scale scale like crazy.

And I wouldn't be single campground kits ones right now.

I mean I would just bump those up what are they ever now the campaign as a whole they're 50.

Yeah I just be bumping it up 10 every cup every three days if it's if it's holding.

Okay and then.

I'll make sure that bakken is out of it but I'll keep campground kids in there and I'll fix the shopping products.

Yep exactly and then I don't know I'm wondering if for the the all Pmax campaign that we run do we think should we leave the campground kits in there should we take it out of that one since we have this separate Vmax campaign for the campground kids.

I'd take it out.

I think I would agree with that.

Because yeah try to keep them as separate as possible if we're trying to figure out.

Now the only thing that we need to do so I want you to replicate that I know it's like national park series but we're since we're getting good sales on it I want you to kind of replicate that but we probably need to test some other signals like I think we should be testing.

You know signals more around just like kids chapter books like people maybe who visited Scholastic.

People who are interested in kids like whatever that we need to test some different signals on that on that open one yeah.

So that's what I would do there's part of me that is a kind of actually inclined to maybe we do leave the campground kids in there because it could find.

It could find other wins that are coming into the pmax campaign just because we do broader audiences.

To just leave it all products.

That's what I'm kind of thinking if we see I don't know I guess.

There's so many it's always hard because we don't want it to negatively impact the campaign that we have set up either.

Interesting spot to be in because here's the trade-off right the can't if the campground kids is a great lead in for us and then we just like take that off.

But then we're missing out on potential new customers who would have clicked on those ads that maybe were not showing because the other search signals that we have set up aren't going to show it.

I just put it in for now just put it in we'll start the budget what did I say $30 a day yeah yeah I mean I think there's a large enough there should be a large enough audience where the overlap shouldn't happen that much.

Anyways if we see that.

The other campaign starts tanking with the campground kits and we can always go and exclude it.

Okay let's start it there but I think.

What's the what's the one that's got the 4x for the campground kids vmax?

The top one what's the signal on that one?

That's what I'm going to.

Come on.

So all campground kid.

Focus terms and then I tweaked your camping books and family audience a little bit.

But it includes.

Everyone from your website.

And then camping.

And family and kids.

Okay.

So pretty broad audience.

Yeah I mean I think interest in camping and hiking is probably what's making it super broad which is fine.

Yeah I don't know I think I think we just let it.

I think we should make an audience that's just like people interested in kids chapter books.

Or anything like.

Really product related for kids 8 to 12 and then like if they're searching for books we just hopefully pick them up.

And we'll show them like the Google can show them the right books based on what they're interested in I think would be the idea.

Okay because that's basically what that one is doing it just search terms are national parks right yeah mysteries and then it's just showcasing that like let's just open it up a little bit more still keep it relevant like relevant for the search signals and then just see if it.

Sees that can just open up and scale for us.

Because I mean I'm finding I'm running a Facebook ad now where I take all my winning ads and just put it in there and it's wide open thing and like that I have it like $1,200 a day right now and it's it's spending it on it's got an assortment of different ads in it for different books and that's actually working really well.

So I just take any winning ad and pop it in there.

And let Facebook find the winner.

Or like find the audience and it's doing it's doing fantastic.

So I think they're getting better at that which is good.

But I still I still look for the winning ad combinations to put into that. I don't just put like tests in there.

So that's how I think we should kind of structure it with this effectively is like let's just open audience one and if it's working let's just.

Scale it.

Okay, so I'll do.

I think I think with Google we have a nice we have a we have a little bit more data on Google than on Facebook I believe I could be wrong there but we can just hone in on people who have who are interested in anything kids eight to 12 related.

And reading and then we can give it all our signals like you did on that one to give it more context.

Am I making sense?

Yeah I'm just thinking through it because I.

Think I'm going to do a couple different asset groups with different signals same.

Creative just mix up the signals.

Yep.

That's what I would do.

Figure out the signals that work turn off the ones that lose.

And be in a good spot.

Yeah okay.

So that's where we're at on that one I think that's a good plan fix what's there add the other p max I'll keep these other ones running for a little while probably we can reassess it in our next meeting but I'm on the fence about getting rid of them but they've only been running a couple weeks.

I need to look at that retargeting because it should be doing a lot more than it is.

It's really weird.

I wonder if I have some bad placements or something in there.

Okay.

So that's back in they ended their campaign in Michigan so we're back to just ours any any word on Michigan?

What how is it looking since there's ended?

I think there's just in it yesterday.

Come on you can do it buddy.

We've got.

A couple leads it on average of 80 bucks the click through rate super high.

Click the rates 15 so I think they're getting what they want.

It doesn't look as good as theirs that they were getting.

Everything.

Visitors yeah just ended yesterday.

And it got leads at 30 bucks versus ours that.

You know 70 80 bucks.

So it got cheaper.

Conversion rate was similar what kind of campaign were they running just a super broad what was it traffic or was it convergence?

A max conversions.

Okay so they were.

Just doing conversions still.

And they had phone calls in there I don't we don't have phone calls in ours.

That's two of them but I I would argue they got a lot of leads they didn't want but they did get leads for cheaper so yep.

I mean all I know I'm not sure where.

We're.

What I'll say is it looks like they paid the invoice this month.

So and they said that apparently his wife tried to call me but I I just got a new phone so I don't know if it was a phone issue or.

What but basically we're trying to touch base here so we'll kind of see what they say.

And then with prep network the main thing I did was just add in that.

Filling out the profile claiming the profile.

So it may cost per conversions look lower because we got a lot.

Of profile claims but also I do think it gave Google more signal because.

Break out the conversions but we did get some more purchases from like.

Yeah and we need to differentiate you know the purchase first.

The video one that's good is that so it's 22 cost per conversion oh okay because they have let's see here is there free profile claims that's why okay yeah the claim the profile claims are in all of them now but like soccer randomly got.

A bunch of or at least some conversions which surprised me because soccer's been limited by search volume so I don't know what changed on that.

But.

Yeah so my thought is I mean again from the non branded standpoint like the claim profile being added is fine obviously purchase events is our better.

You know Roi.

But at the end of the day.

When I look at as long as as long as our cost per conversion.

To the purchase events is under 30 that's my argument with these guys is that 30 is pretty much three months.

Like they'll start breaking even at three months and their average subscriber lifetime value is I think seven it's either seven or nine months I can't remember which one so even at seven months like you're more than going to double your money it just it's a rolling snowball effect because of subscription model and then but then you're gonna get word of mouth and you get all this other stuff and if you guys do I'm like I told him I'm like if you guys do a good job of customer retention or and or showing them customer value showing the customer value of your product they're going to spread the word of mouth more and then it's going to compound even more than what we can measure here so that's my argument with them that I've made.

I think I think they're on board with it. We just need to make sure that.

They're gonna they're noticing an impact from the from the online side of things. But I would say what are their budgets at here?

I just do the total is 128 day.

So that puts it at what like 3,000 3600 okay.

Okay yeah I think that's fine for now but I do let's go to can we can we look at the insights on this quick too?

I just want to see what we're getting on you know if you want to do.

Everything that's that's fine.

What's that saying significant decreases on what was it go up?

Right here significant decreases so conversions are steady we haven't detected any decreases okay never mind.

U plus n c a nc dou sports.org okay.

I'm surprised it's not bringing more competitors in there but that's fine.

Historical data sense march.

Ing about recruiting.

And they're just kind of hard because you know you look at some of the stuff and you're like I know.

Prep girls hoops you're like oh that's branded but also it's not branded.

Well I would say it probably is I mean prep girls hoops is the exact name of their company.

I don't think people search that otherwise getting you're getting prep girls hoops prep hoops girls yeah I mean I think yeah I think that's people searching for the brand and then perhaps who's basketball you know you assume.

But you might also just be searching prep whatever prep hoops.

Like basketball recruiting maybe basketball recruiting or what's the other one we made the other p maxes named after these all rankings yeah I think you're going to want to look it I remember being in high school and all the people wanted to know the rankings like that's why it made sense to me to do the rankings one.

And the rankings we do have like recruiting in there too.

But it looks like you just you know we're going to get a lot of brand like let's go to the tools and look at the keyword research tools quick.

Yeah planning.

There we go.

This is where we need to figure out what we're going to do.

Keywords.

And then put in like sports like put in like.

Basketball high school basketball rankings or something.

No ideas.

What okay do you do high school I guess do basketball rankings alone?

Want to remove nba.

Na and ca you just scroll down through here and see if we can find anything that's.

Like what we're looking for keep going.

Fantasy FIFA fantasy so much fantasy.

Yep.

I got to be looking at something what are they searching?

We could try.

Website.

Okay basketball camp.

Maybe yeah I wonder maybe we should switch google ads to be because they wanted Facebook ads for the camps but I'm like maybe camps would be better Google ad served well and we are getting some kit.

So the other search ones the rankings we weren't getting a whole lot for just ranking so I ranking I recruiting I have camps and.

I you know tried to cut out some of the very obvious like somebody's just looking for a camp that's not their camp.

But yeah do you want to sort this by order of volume or monthly searches yeah sorry I heard.

That last one.

Holy all right we got those guys wow look at Duke look at all those searches.

Good old do.

Cooper flag.

Let's see here all the all the college basketball teams.

I guess it was probably sorted by most relevant of the gate huh maybe.

It's a lot.

I should have been expected I guess Nick how you doing in there you just hanging out.

I'm still here.

We're having to St. Croix that's that's the one thing on my list but I haven't done much.

You said what sorry.

That St. Croix has been on three or four meetings has been kind of lingering on my to-do list.

Oh.

I.

Know I got I got the domain access so me and you I was trying to text you because I was like we should just get on a call because when I got I just got domain access to the porter stand and the both of his domains were linked on that same account that I got access to.

So now I have access to it so I think we should just get on a call and hammer it out quick.

Okay.

I just need to do a verification don't I.

Like put in a tech txt record.

Yeah you want me to look today and see if I can give you instruction otherwise maybe tomorrow we can get on a call.

Yeah if you want to just yeah if you give instructions send that over I can also take care of that.

Okay.

So I think we need two minutes to do it.

So.

Absolutely.

All right let's get that done.

Water bottle on my laptop.

That would have been great.

If we getting there yet let's see you know we.

Ll send yeah you know there's a basketball academy.

I don't think I have any sort of academy things.

Youth basketball camps that's probably a good one right there.

What youth is defined as like how people perceive youth.

Excuse me sorry that was disturbing.

Just berberine in them.

Like.

Hopefully we got that recorded.

Black man.

Yeah I'm sure I'm sure my robot vacuum is going to blackmail me at some point.

Yeah the shines are listening to you.

I actually got a new one that mops too so I'm very very impressed by the Chinese.

Yeah we got that we got that too the white one that just kind of goes in it's like a.

Robock.

Hold on I gotta look.

My other one I had a shark that kind of broke so I upgraded to this mop slash it's pretty amazing.

Kids toys because that we had to stop using ours because it kept eating toys Nick I got one the robock.

Oh chaos and yeah it's pretty pretty good I have all wood floors it's pretty easy.

But.

Yeah.

There was there was one version actually Sean there was one person that had a little arm that comes off the top that can pick up.

I didn't get that one because it was another like 800 bucks but it like well Sea objects and pick it up and it looked pretty cool I think I think it even goes like upstairs.

Does it have like a basket in the back to just pick it up and carry it around and then go dump it in their pile at the end when it's done.

Yeah no that's what it was for is it like for dog toys like it can put back.

That's awesome oh hey guys I got a job I actually have my other meeting here sorry guys but yeah if you want to if if Sean if you want to just maybe see if you can find anything in here to add but it sounds like you already added those things but then I don't know I'm gonna see if we can start scaling this up a little bit more.

Too.

Okay Dylan Olson you instruction otherwise we'll get on a call.

All right sounds good guys see ya all right.

Sean I got to go too.

Good talk.

Okay okay oh we got we new customer.

I.

Think I might install you but I think.

I get the whatever.

Yeah.

Yeah confirmed so.

I do need to confirm with I Liska I don't know you I don't know if he's on or off this month.

So don't get your heart set on that one.

It hasn't been I want.

Okay and I got a new my medium right now is this on May this is another home buyer.

You don't be too late then.

Okay okay.