ATI Business Essentials

The screen, TV screen, and put it on the back porch.

Lined up all the chairs like we were in a movie theater.

And got popcorn and a bunch of candy and we sat and watched one of their kid cartoon movies or whatever.

For an hour and a half. It was, it was a good time.

That's so fun. I loved doing things like that as a kid. Right. That's what makes memories.

Hey, Nick.

Hey Darren, it's Abrah.

How are you?

Am. Hey good.

Good.

Are you guys.

I was just given saber an update on my, my weekend with the grandkids.

Did a movie night camp out in the backyard.

Set up a big screen TV.

And went and bought a bunch of sugar.

They call it sugar.

So we started a bunch of candy.

Dangerous.

Yes, it was. It was so fun. It was fun. It was a good time.

What movie?

Oh, and it was actually one that I wanted to see of, believe it or not, it was called goat.

A cartoon.

Basketball player.

He was a basketball.

And three quarters of the way through my, my oldest granddaughter.

I didn't think it was that sad.

But, boy, she started boo going. She looks at me and says, Papa, those are happy crimes.

I said, oh, okay.

You know, I'm like, honey, what's wrong?

Oh, that's sad. It's a happy cry, papa.

Well, that's okay. We don't have happy cries every now and again.

It was a good time.

Good.

So anyhow.

Backyard Darren you gotta you can have a screen that says pretty sweet.

Well, it's just, you know, the.

It wasn't a huge, but it was, you know, we just have that.

Patio furniture big table. You can set it up on.

Yeah, it just makes for a good time. We don't, we just do those kind of things with our own kids.

And I so miss doing all that stuff. It was so fun back in the day.

I heard a red from somebody the other day. Somebody said it, and it's, I've never been able to put it in words about being a grandparent, but they, they said it perfectly.

It said it, it allows you to relive, which is key word, relive the precious moments of raising your own kids.

And that's, that's probably the best way it could be said.

Because I don't have to relive the terrible moments, you know, that I had with my, but I can relive the precious moments I had with my own children.

So that was kind of cool.

Kind of hit home.

Right, right.

I don't know if I'm liking these cameras. The mood is kind of different when the cameras are on for some reason.

Mainly because I can see Nick's body language more than anything.

And I'm having a hard time reading that.

Anyhow.

Let, let's, let's say, were you guys kicking off? Let's, let's, let's talk about this Google ad real quick.

I don't even know where to really start with it.

Let's take a quick look at it because Nick and I, Nick, Nick showed me a little bit.

Because you can take us there.

I think we're all on the same page. And what I mean by that is.

You know, as I told you earlier today, sabra, you know, it's, it's actually.

Nick's fiduciary responsibility.

You know, as, as somebody that, that's helping us try to grow our business.

To look after our best interest and how we, how we, you know, spend our money, make sure we're doing it wisely.

So I think everybody has good intent. I explained to Nick.

In a prior conversation about, you know, getting your exposure to, to Google, Google ads, understanding it. And, and I, I think a big part of it, which I don't know that I shared with Nick, but I, I fully anticipate only because you pressed us on, on construction products.

That, you know, we're to get a handful of these, a couple of these campaigns going or whatever.

Specifically for Denver or specifically for Colorado.

No other states.

And we may be, you know, obviously.

And again, I'm still going to leave it up to you and Nick.

And I can weigh in on it. But, you know, we're going to have a set of keywords that are probably going to be, you know, without a doubt.

You know, in a saturated Market like this, it's probably not going to.

Bear any fruit.

But what I did encourage saber this morning in our conversation was to.

Creatively come up with, and we talked through what.

You know, the value of the products that we're offering. And, and I do believe still, and it's just a matter of how we structure the ad campaigns.

But again, I, I love, and I think the value is in, in the leap plus is generating that.

That click back to Google.

And, and I call it manipulating the algorithm. I don't know if that's a true way to say, say it.

But I, I see value in that. And I think Nick and I talked about it briefly.

And, and I think that's what we need to.

Focus on.

So that, and then, of course, the marketing Hub and, and, you know, the value that that brings. Now, I don't know what keywords we would use in that. So what we're going to do is we're going to establish some that.

May be in a very saturated Market. But I also would like to have a handful of them that.

You know, we're kind of testing.

Our.

I don't know, our logic in, in the value that the Products that we're offering would, would bring.

So again, I don't know what those keywords are. If I've got to sit down and think about it, I'll, I'll just simply delay you guys that much longer.

So I don't want to say wait on me. So I say, you guys.

You guys way through it and see what would, what you think would work best initially. And as I said.

I fully anticipate saber to run some tests.

Campaigns right behind that because she was so adamant about it.

I don't think it's a bad thing.

So from there, let's pull up those keywords. And, and Nick, you tell us.

And we'll.

Darren just made one question. I think a lot of this is.

I probably confuse both of you so I don't you know I'm kind of handling this like not like I would a typical customer.

Sure.

Where you know typically like saber if you pull up like your website like in the first call you know kind of the usually the customer will show me the website.

And just so I can get my head around you know I'm not usually giving many recommendations other than I just want to understand what their business does.

And since I handle you know every customer is kind of different they kind of give me a couple minute tutorial about this what we do this for our customer is this what we're trying to.

Get more of etc this is our funnel.

So I think my first question is what.

What is this company are we trying are we a company that's selling this lead plus is it almost like a SaaS company that's just selling this.

You know what we're calling lead plus.

But is it a software company is it a marketing agency.

Is it a social media manager you know there's a lot of different things that I've heard I think from both of you guys with like who you're speaking to what kind of leads you're talking to a little bit.

I don't quite understand our goal.

Let me comment first, then I'll let save her way in.

But right now we're not a social media company. That's an easy one to, to answer.

No, I'll share with you what I showed was shared with Sabra even prior to your guys's last meeting, and that is, you know, if there's some easy path to something, and I can't even describe for you what it might be today.

But if she meets with somebody and, well, I, I would use this one, and, and maybe it is as simple as a landing page or, or even a web page.

You know, we don't promote that on here, but if you go to our pricing sheet, we say we offer it.

So nowhere in here do we, do we promote it? We, we definitely mentioned it in our pricing.

You know, not our target.

So if there are some offshoots that come out of this that are.

You know, don't take a lot of effort for us to do, we may, we may do something outside of our, our scope of services to a certain degree.

We're certainly not going to Market for it.

But if we're built up there building relationships and, you know, as you and I talk, we're not going to get in the weeds on every little thing that they want us to do. We're not, we're not going to become a social media manager of, of their, their social media.

Accounts at this point. We won't in the future.

But just if we can just stick with just marketing simply what we offer. And again, I don't know how to put it other than.

I want to, I want to make this algorithm, this click back to Google, our best.

Our best leads, our best conversions.

I want to promote that.

Any way possibly that we can.

That, that is the value.

Aside from.

Production and tracking games that we, we get out of lead plus.

So, you know, what I've gotten out of it was saber gets out of it now in managing that. And again, I don't know how to put this in marketing terms.

So, you know, I lean on you guys to maybe direct me, but in my mind, it's, it's about, you know, efficiencies in managing the leads that come in and, and training the Google algorithm to, you know, identify stronger, more qualified leads.

So you tell me, how do we promote that? Is that, is that a marketing company?

I think it's more of an operational function.

Well I think that's where you know I guess because I also am involved with similar customers and like even this tool you know is kind of a creation of both you and me doing it for you.

And it was it was born from just the desire you were doing Google ads you hired me just to help you kind of evaluate if they were performing decently.

Yep.

And then over time I just suggested to make this to kind of help you keep it a little more organized as well as to help feed the algorithm.

You didn't come to me for that you probably didn't even think about that before we just kind of stumbled in that direction.

Yep.

You are though a good candidate for this but you to be like to get to that part of the conversation I had to.

Meet Darren on the presumption that you needed help with Google ads.

And then because of that I build your trust and I was able to give you the suggestion that we can take this to the big leagues with this next level tool.

I feel like if I had tried to communicate that on the you know the first month or two of us meeting you probably would have disregarded it you didn't you know you didn't have a track history with me yet.

We'll do.

I think I disregarded it for, for several.

Months, so, yes, you're spot on.

Possibly a couple years yeah.

So that's where I think I'm giving the advice which I probably can't do in most of my customers case because you know like today I met with a company that sells cleaning supplies to vacation rentals and another guy that's a home cash buyer for real estate and a lot of things that I have business knowledge about but I don't have personal history with.

So I can't quite give them my opinion.

Right.

I feel like I think what I said in the email is that this is the dessert.

And the people coming to saber and you won't be asking for the dessert first.

They're going to be looking for maybe help with google ads or meta ads or a website or something that's a very specific task.

Yes.

And then that's like the entree.

Hopefully we have some way to service them and then you can say you know what for an extra couple hundred bucks a month you know what we're going to take this to the big leagues by introducing you to leads plus that does X, y and z.

That's how I sell it.

And granted I haven't even sold it yet myself I've kind of just done these one-off projects for like you and a few of my customers.

So that's where I'm having this like disconnected how do we advertise it because I don't know if anyone is actually looking for this or searching for it.

And the keywords that I think saber has in the Google ads which I think are as good as any.

Are pretty general so I feel like you're going to just spend a lot of money on kind of loosey goosey lead type of keywords.

That could probably just mean people are looking to buy leads or they're looking for a very complicated CRM.

They're not looking necessarily for this so I feel like.

That is just my gut so that's that's just my feeling that I don't want you to waste money I don't want safer to you know you both are you know put your left infinite amount of time.

Yeah.

I, I like your logic, and I like where you're going.

And. But there would be a couple things I'd say that, first of all, if it is a company that's looking to buy leads.

I don't know that that's a bad thing.

It may not be that we're offering to sell them leads.

But if it gives us a contact with a service company.

That is looking to generate more leads in some way, I believe that's a talking point and an opportunity to sell.

So I don't, I don't see that as a, a downfall. And maybe that.

Provides us a little bit more clarification on our keywords in that respect.

Secondly, I would say, just as you pointed out in the beginning, Nick, no, we cannot, nor do we, should we assume that anybody's looking for lead tracking? It's like myself.

And I think when actually, when you presented this.

And I don't know what the significance is, but, but when I was traveling over to verify one of my clients.

Google ad Google profile locations. I just remember in that conversation, I had to pull over because one, I got excited about what you're saying.

We're talking about panda docs and being able to evolve this thing and to potentially, you know, pushing out quotes for, for the clients.

You know, just through temp. All of that got me.

Got me excited.

But it was all brought up in the context that, which I think we're still at today, although I haven't been able to demonstrate it.

But the cross selling services of construction products. And as I told saber earlier today, I think scaffold exchange is going to be another.

Platform that'll, that'll help generate some potential opportunities.

So, yes, I, I think it's too prong in the respect that.

We want to sell lead plus.

But, and I guess I'm starting to answer my own question. We're having to Market it.

And I, I say from Google ads and, and we may need to consider meta ads platforms.

And, and selling that service.

To do just as you describe.

And that is, you know, bring them in for the.

The appetizer.

And then sell them the entree a little bit later on.

Is that what you're looking for?

Yeah, I guess we can start with appetizer and then go to the we can make this the entree but yeah I think it's that first course that's the key word that they're searching for.

So.

There's people are searching.

Which also was difficult for me to make even work and I give it a very small try but people are searching for like Google ads management agency that type of thing.

If you google that we could put a landing page that says.

Good news we do Google ad we are a Google ads management agency fill out this form.

And you know talk to saber tomorrow or whatever it is.

At least the the term they're putting matches the landing page.

I'm good with that.

Then then if you think it's appropriate or you have a smooth sales presentation you can go through even this on the first call.

Sure.

But I think that would be a more.

Manageable way I think that possibly we'll get some leads because we could put search terms like that that we can all say you know what that is probably what they want a Google ads made management agency if they put.

Lead CRM or whatever you know these kind of more general things.

I don't even know we know what they're wanting so is our landing page going to communicate to them.

What they're doing I my feeling is they're just bouncing around a bunch of places.

That's good logic. And, and again, I'm good with that, you know, and obviously it's in our price list. We talked through it out throughout.

And then obviously this would be the advice we would need. I mean, you know, we want to sell leagues plus. We want to sell the marketing hub.

And that's what we Define as our, our core group. But if, in order to reach that market, if, if we have to promote, it's not a matter if it, we actually should.

Should be promoting that right out the gate. At, at, management or.

You know, Google ads services, however, however we word that.

So no, I'm on board with that.

Okay so that's kind of where I would think maybe that's more likely and maybe that's the slight adjustment we should make to the strategy the other thing I think that is your strength Darren both of you guys your local in that area.

So there might be businesses I'm sure there are businesses searching in Denver and the surrounding areas for a local marketing company.

Agency.

That's kind of what you are to some degree if you're selling Google ad services and this.

And you you are hitting that nail on the head and those might be people that want to have a local company they're not looking for Nick in La they're looking for saber in Colorado Springs.

Right.

So those words too kind of hit what I think you guys are and it sounds you know like sabre's in the coffee shop and meeting these different business owners that are probably asking for a million different things.

You know they do appreciate having.

A good company close to them with people they like.

I agree.

I think that's another strength that both you guys have I mean you're both likable you're both local to that area and you both know what you're doing so I think that's a sweet spot as well.

Those people also would probably listen to you talk about lead plus later.

But they're looking just for that local agency first they don't know exactly what they need with marketing.

If you listen to saber's personal.

Personal events, I think she makes friends really easy and, and they end up taking her to football game or baseball or something. Hocker games.

And all.

There's no better person to be doing this.

Right so I think that's I think if you want to lean into that I think that's a strength you know like that that's honestly something Darren that I that I would struggle with so if saber is good at that.

Okay.

Let's be clear. She told me she's, she's not good at that. She's trying to become good at that.

That's for you, sa.

I've been crying honestly is most of what's good at because most people don't even try so like what what's making Darren and I not go to the coffee shop you know we're afraid of it or we're self you know we're not even going to that level so I think just the fact of trying it is 99% of the work.

D.

That makes good sense.

So I think that's another thing that you could lean into and then the entree or dessert is your software services.

I'd just be a little cautious that if you don't have kind of a core if saber just sits at the coffee shop and listens to every single business owner that walks in you're going to hear a hundred different things they need.

And you're going to spend a lot of time talking about photography and videos and social media posts and God knows what I think you kind of need a brochure to say you know what we don't these are the three things we do.

And.

Yeah, you just, you definitely, I brochure is a good idea, but you just definitely need to be disciplined into what, what you can and can't do.

Maybe.

I am guilty of it, too. Throughout my whole career, you know, company last year.

Can you, can you do this? And the first thing you want to say is yes.

You please them and then you realize after you left the meeting, you're like, what the heck did I just do?

So it takes, it takes some, it takes some discipline. And yes, as you described it, it takes a flyer. I think we, didn't we, we just generated one, didn't we? Sabra? Yes.

Yeah.

So we've got a, we've got a flyer in hand.

Probably need a couple more that, that touch on.

The marketing of, of Google ads and things of that nature a little bit better.

But I'm on board with that.

Nick.

Because you can, you know even just meeting people even if they're asking for something different might.

Feel good but if the say bread we'd love a meta daily poster or whatever they're asking for you know maybe Darren you have someone you recommend say you know we don't do that but here's two other vendors that do social media all day long.

Yeah.

Sure.

And maybe you tell them you know look we're going to exchange your name you exchange ours because we do Google ads we do X, y and z.

And you know that, you know, the fact that you bring that up, that's, that's really, truly amazing.

Because I'm, I'm finding myself doing that more and more. Both our construction product side. And believe it or not, even on the FC side.

Where there's, there's simply a lot of value. I don't, I don't know that it makes good business sense always, but there's a lot of value in.

Making those connections for people.

If you're not the one to help them provide it.

And I think that's what you just said, is being able to connect one with another and maybe without Sabre's efforts throughout my efforts, we, we find companies or people or organizations that can.

Do those videos for.

Yeah maybe that's a good you know put a get you know maybe that's a goal for the next month or two is find three social media specialists in Denver and call them and introduce yourself and say hey we want to refer you we have we have leads for you this is what we do.

Sure.

Yep.

I'm starting to see value in that. Even over here, I'm doing it on the construction product side where, matter of fact, I'm in the throws as we speak, and I'm waiting for some emails in LAX, you know, and my supplier is less than an hour away from LAX there in California.

I just basically turned over that lead to them. And again, it's just.

It's just building that relationship is what it amounts to. And again, you're, you're batting on.

The, it'll, they always say, hopefully it comes back to me at some point in time.

And, you know, if I'm paying it forward, it should come back.

Yeah of course yeah.

Yeah.

It makes everyone feel better helps the person you're referring but it also the customer it's better to give them.

Just no we don't do this and give them the middle finger but if you say hey no we don't do it but we had a great person they appreciate that too and then they may refer you guys to Google ads.

Exactly.

Well, in the, if you really think about it, and, you know, I guess you only know this for, you know, being in your industry for as long as you have.

A lot of success of businesses are simply that built on those relationships, whether it's with clients or whether it's with your suppliers or whoever.

Being that kind of outgoing person.

And, and building on those relationships is, is truly half the battle.

Yeah.

Well okay so this flyer yeah I think this is the right having a really kind of a menu of things you do it makes easier to sell because if.

You have a kind of.

A simple thing they can look at.

Yep.

We went through several versions, and this is the one we ended.

On.

Yeah there's a little I mean if anything maybe a little too much here just because it's a lot it's a lot.

Yeah.

But I like this structure.

And there's likely, not likely, but more than likely other versions. And just like with landing pages, maybe other versions that are specific to, you know,

Just a couple of the, the offerings that we offer.

But this, this is a good start.

Yeah.

Maybe one more thing to maybe think to add would be like probably like Nick's appetizer for my own little leaf funnel is usually a quick review of their Google ads and often I do it for free or it's even on the first sales call.

Is I kind of do an audit I call it an audit but it's really just a screen share where I'm looking at it with them and quickly saying hey.

Very very usually I can immediately find three big red flags where I can help them fix something within a few minutes.

And that a lot of times helps me get to the management or the consulting because as soon as I helped them even for 30 minutes.

You know they're you know not they don't feel guilty but they feel like I already provided value.

So maybe having something that you do like just a review or an audit or some other like very basic service that has a minimal fee if anything.

But then it you know helps you make a connection and helps you kind of show that you know what you're doing.

Well, brother, I think it's those kind of things where the value comes in you and sabra meetings.

Again at the end of the day, as I explained to you.

There's, there's a 20 margin in this for us.

It, it, it trims your hair a little bit from what a standard customer would be.

But, but it's, it's, it's, it's bringing more business in ultimately for Pixelocity.

So I, I would say any of those kind of tips you have.

Is only going to help us promote what we're trying to do.

So, you know, in that case, saber, I would, I would, I would just simply take mental notes at that.

And, you know, where and when that's conducted, it may not be on the first call, but now the saber knows about it. And I know about it.

You know, I don't want to speak on behalf of Pixelocity.

But if you're telling me that, you know, Pixelochti's willing to do.

That first free 30 minutes, you say, sometimes you bill for it, sometimes you don't. If you give us some parameters, we'll, we'll promote it in that way.

Well, actually, at the coffee shop I've been doing that already coffee shop, everyone who, like.

Again, lots of times they are like, oh, you're in marketing. I'd love to meet with you.

So, like, the first guy that I met with who wanted the, like, social media management more so, I ended up, you know, I was like, well, I do, like, some Google ads and everything. He's like, well, I already have, like, a Google ads manager. He's really great and all this stuff.

And ended up, like, after we had talked for a long time about the, you know, the social media management. I was like, you know, I'm not really willing to do that, but I still kept talking to him because, you know, we just kind of, like, built a relationship seeing each other in the coffee shop. And at one point, he pulled up his Google ads, and he was like, do you mind just, like, taking a look at it? And I was like, absolutely. So I sat there and I had, like, questions because he was like, I'm about to have a call with my Google ads management.

Person. Do you mind just, like, taking a look at it and, you know, seeing if you see anything or, you know, and I was like, sure. So I looked at it and asked questions, and I was like, I would ask these. And he's like, you're gonna make me sound so smart on this call and then ended up getting on a call. And on the call, even the, like.

Guy that's managing his ads now, he was like, I'm gonna have to get with the team and ask. I'm not sure. So you, girl. So he was.

Like, now that guy has been like, oh, my gosh, she really knows what she's talking about with the Google ads management and has told other people that. So now there's other people coming to me, and I did the same thing. That's how I got with, like, the.

Purple mountain plumbing.

That guy, it was the same thing. He didn't want the Google ads management. He wanted more, like, email marketing type of stuff. And I was like, well, we don't do any of that. Do some Google ads. And he pulled his Google ads up and. Yeah, I, like, walked through some of it, and that's where he was like, oh, I, like, love the pricing and everything. So I've been doing that. That's kind of how I've gotten to this point.

But.

Fantastic saber. That's. That's what it's all about right there.

The fact that you could talk to those, those points is.

That impresses me. You always learned it from me and not Nick or your schooling or something.

So anyhow, yes, that's beautiful. That's. That's what it's about. And. And whether they. Whether they jump ship today or jump ship, you know, four months, five, six months from now.

That's. It's time well spent. It's an investment that's well spent.

Would you agree, Nick?

Definitely I think being able to demonstrate that it's easy to give a brochure we do the X, y, and z but there's probably nothing more impactful like it usually it happens on the sales call Darren for me like it's these new leads on upwork and you know small talk for five minutes but then.

I rather just stay on the call for 30 45 minutes get them to share a screen let me look at what they got going on.

And by the end of it one were kind of friendly so we're friends they trust me and then I've also shown I know what I'm doing you know I can't I'm not just selling it I'm actually giving them value and that that's my sales pitch I'm not the best at just selling a brochure.

You know I want to show you what I can do and that sells itself.

Yes.

So I think the more saber it can do that I think that is that's a great skill to have is a great sales technique.

Yes.

And you know.

You give a little bit for free but then you get it back because they you gain credibility and your closing rate is high because those people are already know you can you can do it.

Well, then, brother, I think it really comes down to your. Your level of comfortability. I I'd like to think we've. We've crossed all the.

The difficult bridges.

It comes down to your comfortability and what you share and what you teach.

And. And promote. Because, again, I'm, you know, as much as I'd love to spend equal amount of time across these businesses that I'm trying to create.

I'm not going to give any one of them the quality time that it. It deserves.

And obviously we're now in a realm of.

An area not that's my ex. My expertise.

But I am excited about.

Again, the operational aspect. I I just truly believe there are other people out there that have the same issues that I do. You don't understand what you're spending your money on. You don't understand what's generating your leads.

You don't understand when you make changes, how that affects your bigger picture.

I want to be that operational guy for.

Him.

Well I think Darren that's also maybe that's the leg that you play in this.

Is that one you can speak to that personally because it's impacted your own business.

Right.

And two I mean you know how it works and you and you're you know a big part of creating this tool so I think.

That might be where saber brings Darren in to sell leap plus because that message from you from personal experience in I mean you're a likable guy and you can talk to it from firsthand experience.

I think maybe is the is when you come in to sell the you know the dessert or whatever we're calling it.

Sure.

But then sabera is kind of just trying and the Google ads keywords and the coffee shop leads and all that that is she's trying to get the funnel started which is people.

That are giving her or if you want me to help you guys with just like looking at accounts quickly to show that we know what we're doing.

Get the get the top of the funnel coming in which are the directly the people already doing google ads and or looking for Google ads management.

Right.

Well, and what we're talking about is still a very.

A very crowded Market in and of itself, is it not.

Oh yeah it's very there's I mean yeah there's a lot of just on Upwork there's probably hundreds and hundreds of freelancers that probably say Google ads management and a lot of them are 10 bucks an hour in India and Pakistan.

And I talked to just a small little fraction of them.

Right.

And we've actually used three or four of them.

But.

Maybe not standing.

One, but.

Yeah yeah I mean we've all used I mean I used to use overseas ones too.

Yeah.

Because I was in sheepscape but there's the people that are probably reaching out to me are the ones that have usually legitimate business it's not a startup it's something that's been.

Operational for 5 10 20 years so they can they're not just going out of business in a month.

And they finally realize that they probably have not been doing Google ads very well.

That's probably where we will differ initially only because.

You know, as we keep saying.

One business is going to complement the other.

And the minute we start.

Tagging.

New startup.

I say, as I say that, I kind of correct myself at the same time.

Because marketing, Google ads marketing for scaffolding is, is.

I've already determined that's not.

A.

Real big area.

But.

I think the smaller startup service contractors.

At a higher level of risk, a little bit bigger gamble.

But I could see that as being.

One of our.

Target markets, if you will.

So let me ask you in the combination of.

Hey Darren hang on one second my balcony door got my dog one second.

Okay.

All right.

So we.

Have to think.

As I say this morning, saber, we have to think what's gonna, what's going to bring in the opportunities. And Nick's, Nick, you know, chooses different words and quite frankly, probably better words.

What brings in those opportunities the quickest, the easiest.

Path of resistance, it's going to take some marketing as, as Nick describes.

But again, from my perspective.

You know, it may incorporate identifying these new startup companies that, again, don't, don't have a, a big bank account. They don't have a big history.

But maybe we can, we can.

Again sincerely help them out.

I can't help but think that that's got to be a, a Target market for us.

Now, I think in your coffee shop, you're going to run into those candidates like Nick describes. They've been in business for a while, and, and I think with your personality and, and the way you develop your relationships, I, I think you're going to have opportunities that, that Nick just described.

Good Darren are you I guess the other question would be are you trying to service all categories of businesses are you know I think even when we first thought about it we were more in the construction space the roofers the home services are you thinking that still are you.

Oh, yes.

Do flower shops do you do.

You know pizza parlors.

Well,

I'll tell you, like, I'm learning because I, I mean, I get this from you.

And I get this from my brother-in-law you know, he started out with landscaping, and his first account, no doubt, was, was a landscaping company.

The other, the second company was a remodeling company.

They weren't Landscaping. They were just a remodeling company out of Las Vegas.

Since then.

You know, he's now set up promotions for local gymnasiums.

Workout centers.

So I'm not going to say no.

But I'm not saying yes either. I, I think we need to stick with.

Just as you described.

I think, and I truly believe in all this, we all have strengths, we all have weaknesses, and I didn't Nick just did a good job of what both of ours are and, and a real business that's operating and running like it should.

We've got people like saber, we got people like Darren that both complement each other.

And, and they have, you know, their Specialties in those areas. So, yes, I, I think we'll, you know, initially out the gate, we need to stick with service contractors. If, if, you know, the doll shop pops up tomorrow, it'll be a conversation we have, you know, lady that wants to sell porcelain dolls or whatever.

And then next call is going to be to Nick saying, this is what we want to do.

Or, you know, this is our opportunity. What do you think?

Because, again,

You're going to be managing it, not me.

Well I'm great at porcelain dolls Darren.

Yeah you have you haven't seen that side of me yet but wait wait.

It's coming.

Huh?

Oh yeah that's our third date you can tell your wife.

No, my personal opinion on it is sticking with the service based businesses, at least for me right now.

Just because I have only really, like, researched and understand, like, Google search ads and Google display ads. And I know that whenever you go into, like, the other Industries, it can kind of, like, Branch away from that into other types of ads, and I'd prefer to stick with, like, search and display right now.

See that saber? That is perfect. And that's exactly what I needed to hear.

And, and that's, again, we got it. We, we have to know what our strengths and weaknesses are in our business.

And, you know, it could be my desires to, to do something else.

And, and my comment really comes from that, that last comment comes from our.

Previous conversations about what you run into at the coffee shop. And my interpretation of you explaining it to me was.

Like, Darren, I might want to do this.

And I didn't want to put any limitations on you.

So to just hear you say that right, you know, right now.

Beautiful.

That, that makes it clear.

Believe it or not, you just contributed and made the whole thing a lot more clearer for me.

Oh, good.

That's how it's supposed to work.

So you got your answer, Nick. Now.

Okay so to get these types of leads I know Darren you really want Google ads because I think you just want to experiment with it and I understand that's part of it and especially it's had probably benefited to sabre to even have one that she's learning from.

Just to be clear, Nick, I am still on a mission to validate that click back to Google. That is my, that is my only goal with this business right now.

Well but the year ATI construction products can do that whether it works or not I feel like you have a good size budget that's a legitimate lead funnel for you.

You're putting in money month after month into that.

I don't know if you need business essentials Google ads to play much of a role there.

Well it's another experiment I think it's going to be a much smaller budget you're not going to get nearly as many as many leads.

No matter what we do.

So I don't I don't know that's helping that part.

No, it's, it's not helping that part.

My comment was from.

Being able to share my success with the others that I think could benefit from it.

And how I get there at that. I'm not clear on.

I mean, I'm clear from the perspective.

As I say that. I mean, first I need one of my clients that has been limited. I need, you know, protect construction to call me back and, and say, yeah, we want to do this. I need a and K to say, yeah, we want to do this.

But those are really only been my Outreaches. But the ultimate goal is just that to, to prove that it works and that, in fact.

I can help other people.

Well I guess if we assume we're kind of proving or we're disproving that it works through construction products because we're kind of we have that all in place for that.

To get leads for the marketing you know Google ads for home service.

All right.

Categories.

Yeah.

As much as I mean you do Google ads as much as you want I'm not happy to help and I appreciate even getting paid to do that.

But I don't want to you know I think of you guys as friends before clients so I don't want to.

I feel like I wouldn't personally do Google ads first in the spirit of getting those leads one thing that Sabra mentioned I think when we spoke last week was like your construction products.

There's there's a one lead funnel potentially there that's already coming to you for scaffolding.

Their potential candidates for marketing maybe in some cases so like making sure that they're getting the message that you do marketing as well or introducing them to saber to give the pitch.

That's a free channel because you're getting leads already.

The coffee shop.

Possibly free because you're just meeting people and you're giving this brochure and you're a 30 second pitch.

Maybe even just a lead list of all home service businesses in the Denver metro you know we could scrape that from Google maps just like we did scaffold exchange and doing an outreach to all of them saying hey we're down the street come to the coffee shop and meet us we'd love to give you a free audit on Google ads you know you probably get a few handful of those people taking you up on it.

And then they meet Sabra and they you know probably are going to appreciate having someone write down the street.

All those things are free they don't cost the Google ads the Google ads I think may just.

I think wouldn't be the first in my list personally.

Understood.

And I think that's where we.

Both maybe agree to disagree from a standpoint of I see more than just generating leads.

I see the value in one, the education that I would get.

The coaching education that saber will get.

And I'm, I'll just share with you that it won't. I don't think it'll stop there.

Now, I'll be the first to tell you that, you know, it may be a short-lived campaign.

If, if we go three months and we haven't seen one inquiry.

I'll, I'll be the first to pull the plug on that.

And it's getting second.

But alternatively, where I think this will be beneficial, and I have, you know, I haven't looked in it into it yet, but I, I did it when I hired that Venezuelan kid to help me out here in the yard.

I joined our.

Neighborhood Network.

I think that's even what it's called. Network neighborhood or something.

We'll start running ads on there.

And if you wanna, if you want to reach some relatively new.

And maybe not so new, I don't know that for a fact.

But there are a ton.

Of.

Home service contractors.

Constantly looking for business on there. So that'll be another Avenue whether we, whether we're actually posting a, a campaign or ads on there or we're Outreaching to them.

Independently.

It'll be another Avenue. So I think we could use. And the one I'm on is, you know, just local to my area, Arvada, Colorado.

So that opens up, you know, I can get in here, I could get into a roar, I can get into Colorado Springs.

There's going to be a number of Avenues that we're going to pursue.

To try to, try to grow in development.

But that goes without saying, to your point.

Everything that's free.

We should be doing simultaneously.

You know, whether it's the coffee shops and, and as.

I think I can demonstrate better with scalpel exchange right now from a standpoint of actual interactions and conversations about it, I would tell you that construction products.

You know, I don't, I don't really, I don't, I haven't had an opportunity to promote.

Google ads.

Or in most cases, it's just not the environment.

It's kind of people you're dealing with.

And, and the companies and the size of those companies, there may be some of that someday.

I think I'll get more of that.

Through scaffold exchange.

To be honest with you.

Yeah. So we're going to take advantage of all those, all those channels, if you will.

But we're going to do it simultaneously.

Okay for the Google ads lane.

You want the key word structure that like saber will kind of formulate is more in the spirit of like Google ads management.

In this local territory.

I, I think we have to, as we talked this morning, I think we have to, if we want to get.

Any sort of traction.

And, and that goes without mentioning, you know, even you had mentioned.

And a saber and I have talked about it, we, too, may as, we may.

Go to we works as well, or we were upworks.

And try to find some leads there to begin with.

Yeah man.

I look at, I look at all these channels and, you know, we get Google ads running. And like you said, it's going to be a, it's a small budget. We're talking maybe $500 for all of Colorado. Let's see how well that works for us.

See how we burn up the money versus the.

Conversions we get out of that?

At the same time.

You know, after the first week or two.

And who knows, maybe it becomes an action item for saber right away.

To, to get the business set up on, on upworks so that we can, you know, launch that when we're, when we're ready.

Same thing with the local network neighborhood here.

I'm not even sure how to.

Run ads because all I did was just simply did a post for.

You know, a guy that I really liked, and he did a really good job at a very reasonable, very reasonable, but a reasonable rate.

You, you wouldn't believe the response I got out of the people. I get different scenario, different situation.

But I found this kid some work here locally, and it really didn't take much effort.

We'll, we'll study that, too, and, and see if that's an Avenue for us.

And then, of course, saber brought up.

There's, there's, you've got a local network down there, too, that somebody introduced you to, wasn't it?

Zebra?

Somebody ought a local network, and it's this group of association or this group of people.

That worked off of an ad or an app of some sort to communicate.

I don't know what you're talking about.

Oh, that's all right. That's all right. Just seems like I, I remember some kind of conversation. But the point is, is I think there are several other channels that we just have to earn. Are you talking about the app that the other guy was creating for the apartments?

That's it. The neighbor. That's it. That's it.

That may be a, that may be an avenue for us.

I don't know.

But it's going to take that kind of thought process because, again, what we're doing.

Everybody, everybody else is doing.

Maybe Sabra also flip over to like aside from maybe restructuring and then the Google ads.

Campaigns to be more Google ads management focus keywords but the landing page that you're going to send them to.

I think that has a lot to do with it.

So I don't know if you can flip over to the site.

I don't.

Think the leads plus is kind of the message that's so loud on this site.

Where would we send them?

Right now. I have this is the marketing one, but I've created several different.

Oh, my gosh. This is the wrong one.

Oh, lovable. I've created different.

Like, landing pages.

And I can make one for Google ads management.

Yeah, I think I would make sure it's loud and clear especially if you're targeting local that they know this is a you know you're local Darren's local ideally right in front of their face like if they just landed ATI Business Central no one will ever know what that is but on the hero section by the form I probably would.

It's kind of how upwork works you know they're looking immediately at me my profile my reviews.

I feel like that's kind of their strength both of you guys as you're going to be local you're a Google ads management that's down the street.

So.

I would somehow put that right at the top of the page like maybe even a video or something that explains what you guys do would possibly be compelling because that's that's gonna be different than any big marketing agency could do that's servicing the whole US.

I think I just would lean into that strength being these local group that knows this community that knows this area that is in the area that's good people there's a face behind it.

I think that's you don't want to just look like another big marketing agency that has no reviews I think that's you're not like you're not leaning into the secret sauce that you guys have.

And I think our secret sauce is even sweeter when you, when you get in a little bit deeper, but it's just getting them to that point.

Yeah yeah I mean but I think it is like if I wanted to service Denver myself you know you guys beat me you're there you're local people.

You know.

So I think that's what you have that most market agencies won't have for this this audience.

You know if it's if you're down the street and somebody's in New York I mean.

They might have a strong reputation.

But there's a lot of people that are looking just simply for someone close.

And that, that's where I start.

Yeah that's where I mean that that really is it's a strength on upwork too like what I lead off if I see if that bid is in La.

I don't.

Or somewhere close I make sure they know that.

And then often I get those interviews because they you know they'll even say oh I love that you're local.

Know. What are you saying to promote that?

I would just say since we're say we do you know saber is going to create a new Google ads campaign with Google ads manager management the services agency that type of thing those are the key words they're typing.

We're targeting.

What are what are we targeting just Denver or we.

No, I would like to do all of Colorado, so I, that kind of goes maybe against what you're explaining right now.

But I, I believe that there's a market in the mountain town resorts as well.

Ll yeah I guess whatever geography you want you could even set up two campaigns one for Denver because you could like hammer the message that we are here we are we are in Denver you know so you put 80% of your money to those clicks.

And then you want to sprinkle a little throughout the state to just test these other categories.

Yeah.

But your message gets a little weaker because you're not in steamboat or you're not in you know Vail or wherever it is.

Good conversation. So let's clarify that, sabra. I, I would, I would say, at least in the immediate future, and, and maybe we can set it up so that we can switch it quickly.

But I would say let's Target Colorado Springs.

Okay. I mean, if you're talking with the people there, it would be great.

To see our stuff there.

What's that? What's that?

Eating grin about, Nick?

No you can put your Google maps icon on the coffee shop.

He was thinking that's what I was saying.

But I let I mean I do like that I think you I think you just want to focus in on even if there's not a huge amount of clicks those are the clicks you're the most likely to get.

That that they want you like you are the perfect match.

Yes.

So you don't want to not show those people because you're showing someone way off in the corner of Colorado instead.

I think you're I think your Google meet is about to close.

Yeah.

Oh, yep.

Probably.

Is.

Can you extend it?

Somehow?

Don't you don't.

I don't know.