Rockoly - Google Ads Audit (Advisor Client)

Hi, Nick.

Nick.

How are you?

Good. How are you?

Good.

Ready for some Google ads work?

I would love some Google ads work.

All right, let's do it.

Share my screen.

Here.

So first of all, for tracking, I use clicky just because it's simple and nice instead of.

Whatever is the Google one.

Analytics.

Yeah. And instead of analytics, let's try that.

And if we were to go in and compare, like if I were to take in just in the click, let's say that I were to take me.

So like this year.

Just to give you an example.

My date range.

So.

It says that overall we had like 80 leads come in.

Those are landing pages just to give you an overview. So that's for a virtual, that's for the happy hour. And then every time we go to the thank you page, that's essentially somebody submitted an inquiry. So it goes to this page. That's how we track the conversions. So let's say in May, it's 80. I'm just like putting the note over here of 2026.

Whichever way is split.

Now if we were going to go a year ago.

To May of 2025.

And.

Apply date range.

We are at 221.

So imagine that's compared to 80.

And then if we were to go to 2024.

Okay, so.

I would expect to be at, you know, between like 170 and 221 range and we are at 80.

So that's, you know, almost three times the trap.

And.

I don't know if it's like the demand is three times low. I kind of don't feel it. The only things I change is probably like the AI and how and.

AI has changed from the last year in May.

But I kind of also want to know did you see.

Some similar with like your clients?

And did AI is AI one of the factors that of how people do search now.

Or it's not the case and like something else is completely wrong.

Well, definitely is affecting people. I mean, I see mostly, you know, customers that are working with Google ads. I'm not doing too much with SEO organic stuff.

But just through my clients I've heard that a lot of their organic traffic is down.

So because of the way people are searching, they may not be getting nearly as many clicks from just free.

You know, free Google traffic, basically.

So that I would say that is in general the case. I mean, these goals that you see kind of go down about a, you know, they went from what, 200 range to 80.

You know, maybe about a third. That seemed dramatic.

Falloff.

Yeah.

Yeah.

Is that goals, though, from all sources?

Yes, but it's all sources, but it's prime, you know, it's Google ads. That's what drives the most traffic. Yazer could be some organics that come in or from sources, but it's, it would really average out. It's, it's, it's mostly, it's, it's mostly Google ads.

Right.

It's always mostly Google ads and yeah dramatic, yeah, dramatic drop off.

And if we go to.

You know, the Google ads campaign, so I'll just pick one.

So I'm just going to do.

May.

Of this year.

Then the plan, I'll do the biggest one, which is our virtual campaigns.

So we have for the May. I'm going to take a note here around 28.

Wait. Yeah, 28 conversions at 131 cost per conversion.

And if I were to compare it to last year.

The same period. So 54.

And 98.

So 96.

So for the same, for the same month, it is twice less.

Conversions.

Like literally twice less.

And around 50% more expensive.

You can see the total spins. Was that comparing apples to apples?

Okay, so here's the total spend was 5200. Good, good call out.

So this one was 5200.

For that campaign. And let's do.

This here.

Less. So 3800. But I don't believe that's what I don't believe.

I was limiting it. Like it might have the same.

Budget.

Just not using.

It fully.

So it's like, it's not, it's not even, it's not even feeling it's daily budget.

Yeah.

That I've also seen. You see that status limited by search volume.

Yeah.

You know, there are a few of my clients. Like, I have one that may, you know, I guess different category, but he sells indoor playground equipment.

For, like, churches and lime sea, like big insulations.

Yeah.

Of these things. And he also has a pretty high budget, and we just could not spend the money the last. This year has been.

Kind of funky.

I think, with, you know, everything Trump does. It just moves the economy up and down over these small business owners.

Maybe affects you, too, because you're kind of, you're, your clients are businesses.

Right?

Yes.

So, you know, maybe, like, in his case, he was getting those messages, too. And the try as we might, we couldn't get the search volume.

It's starting to go back the other way.

But he was, he couldn't spend his budget anymore, which about a year ago, he could easily.

So that could be the case that could it represent just demand is a little bit weaker.

I mean, it looked like your average cost per click.

And your cost per conversion is quite a bit higher.

I think I didn't write those numbers down, but I think it was like.

131. Yeah. Versus 96.

So.

Yeah. So that's what, 30, 40%

And the average cost, you know, eight bucks. We should change these columns a little bit.

But.

I believe went down the. So here it says six, 6%, like around 6%

And then let me compare it to.

Last year.

One thing that I think is that same example, his search, the search volume decreased.

But it did seem like his quality leads weren't really decreasing. It was just got rid of a lot more leads that were probably like these kind of weaker.

Yeah.

There weren't as many, like, tire kickers. So his quality leaves actually haven't done much different. It was just the volume of leads.

But you see here, here's the difference. Like I can understand if we like filtered more. And, and so like, let's say that our, our quality filter more as the quality goes up.

But I don't feel that.

We have actually.

Filtered more.

Or.

Yeah, it's kind of like it's supposed to have stayed the same.

Okay.

And just by just twice less.

And I just keen quite.

Explain it.

Well, we. Yeah, maybe we see it looking. What is maybe just the general settings? Obviously, you know what all these are, but that virtual events one.

Yeah.

Let's see how it's set up.

Okay.

So you're letting it kind of bid on conversions. So that's kind of the target. I don't know if that was what you had last year.

But that can, you know, change things if that has been moving around a little bit.

Like you're.

I think it's possible.

Okay.

And then keep just going down. It looks like that stuff is fine.

Yeah.

This is one thing. Another thing that's available now that scroll up a little, that AI Max is one way that I think some of the search volume on Google is.

Being promoted in their AI results.

So this is another thing you can kind of activate to spend more money.

Interesting.

Can I, can I ask you a question about that? So in my experience.

I always try to like, I get annoyed by Google when it's like automatically does something because it's always something ridiculous.

And obviously will not lead to, it will increase suspend. I think that's why they roll it out. But it's like you can tell it's not going to go in and give me more money. Like an example would be like automatic site extension.

Like frequently asked questions or something like that. Okay, maybe you'll get clicks, but they're not going to convert.

Like I want somebody who's like searching 14 building.

They're ready to buy their high intent. That's what they're searching.

And then I give them the landing page and they and they fill out their information. I don't really want those tire kickers like, like you mentioned somebody to just click on the frequency ask questions or I don't know just going some rest. I don't want to pay somebody to go and look up a cool recipe.

I want those high intent buyers to just.

Maybe if it's even if it's less of them. But high intent buyers to fill out the inquiry form.

Yeah, I agree with you. I think usually I will turn all of those off.

You know, if maybe some clients never look at this, maybe it's better than nothing.

But most of those recommendations are in the spirit of spending more money.

Through it, like site links or just add more real estate to the ads and more people click on it and Google gets pay-per-click so they like that.

Yep.

You know, raising budgets, making broader keywords, all that stuff.

Is taken with a big renaissance.

So I usually turn those off if I'm, especially if I'm managing it because it looks worn. It makes me look kind of stupid because they're paying me to do it.

And two, I just, I don't like it moving things around where I don't know what's happening.

So I usually deactivate it. So it sounds like you maybe you've, you've paused all that stuff.

Okay. Yeah.

Yes.

Oh, well, I try to some, you know, sometimes is it automatically turning on and you have to hunt down how to turn it off.

There's going to show you a feed. There's a hidden places where they do that.

Yeah.

And then also, if you ever talk to the Google supports, just be very cautious, because I think they get incentivized for turning on recommendations.

So they just like, you know, they push and push and push. You just have to say, no, we don't, we don't want to do that.

So be careful. Be careful of they call you.

I had the same absolutely the same experiences. You have to say, no, no, no. And then they push, push force. And then I'm like, okay, if I turn this on, they're going to give me money back.

They're like, no, no, no.

Yeah.

Yeah. Just be very cautious.

But sounds like you've learned a lot of good lessons that most people have not learned.

So I think the other thing in here is, like, locations, I'm assuming it sounds like you kind of know your way around here. So just go to that locations because there's one other, that presence in. If you looked at that.

Yep.

No.

Location options.

That's. Yeah, but on the right, because by default, they have it on that first toggle. That's big waste of money. And a lot of people leave it there.

Okay.

Yep.

So that's good.

Yeah.

Good. Thank you. That's awesome. By the way, yeah, all those nooks and crannies. Let's double check.

Yeah. Thank you.

What? When it says 56 locations, what is that? 56.

What?

State?

I assume that some, yeah, some states, there could be some things, it seems like there are double areas.

I mean, you can probably doesn't matter.

Those are if you've ever stayed other than.

You do all the states.

Yes.

Yeah. Okay.

Because it's virtual. So technically, yes. And there are like beating adjustments per for locations. There's bidding adjustment for locations and time of day.

And days.

Etc.

Got it. Okay.

By the way, that could be, I think like as a, as a thought experiment, like should I take all the adjustments off?

You know.

And kind of let it.

Let it rip again and kind of rebalance like do people do that? Do they kind of like rebalance once in a while or the bid adjustments?

The bid adjustments, if you have smart bidding, which is the maximize conversion.

You know, I think those are all more or less dead. I don't believe those do anything.

Yeah.

They don't do anything anymore. So like even if you have them or not, they don't care.

Not after they rolled up smart adjustments unless they. I mean, smart bidding.

That used to be in the, like the one I used to use Google ads for my own retail business.

Yeah.

I would. You know, I'm very picky with my C's and manually and all this stuff.

Yep.

Including bit adjustments and certain zip codes and all this stuff that I thought would help.

But that was sort of before you did the maximize conversion type of thing.

And I think they don't. You still can see the bid adjustment, but I don't think it has any bearing.

Got it.

So, yeah, I think once you over the thing to them, Google does, you know, hopefully it's taking that into consideration.

Okay.

Maximize conversions like I noticed you had that request a quote, which I would assume is what the thank you page is.

Yeah. So just to show you how it works. So if I go to rockly.com and by the way, I saw on clicky that.

If I go to today.

So I have clicky works.

We got somebody form perplexity clicking on me. So when you click your works, I really like him.

Do you pay for this tool or what is.

Yeah, yeah, you pay for, but it's like, I don't know, maybe $100 a year, something like that. But it's really cool. It's like very simple and it works and tells you like the uptime. And like, I really like it. I obviously can tell like where you went and all that stuff.

But.

If we go to, I don't know, let's say like to the beer tasting page.

You would, you have your jot form. So this is like where they would do the actual form. And then after they do the form.

Then after they submit the form, it goes to the CRM and they call that stuff, all the good stuff.

And it takes you to that thank you page and that thank you page is what is what does.

Tracks the goal and the conversion.

And here is the page.

Trying to find it right there team building. Thank you. So that's kind of the main page.

There? So there's, there's one. Thank you for all of the.

Yes.

Okay.

I'm trying, yeah, trying to make it like very, you know, very simple. So then usually when people do the inquiry, somebody will call them. So the sales team will call them right away within 60 seconds. Then they can also book a consultation.

On the thank you page. But that's the only single thank you page for all the landing pages for everything. So just one conversion.

And then the other thing is the call. Calls from ads is what it calls. Just from layout itself.

Yes, from Google and usually like those are not good most of the time, but yes, it will count it as a conversion. We had one on Friday. This person who called twice and this person again repeat for the conversion. Obviously, but he just called and like screamed at the sales team.

And like burst them out.

And I don't know.

That was worth $100.

You sold him something.

No, no, just complete brand new person. I think just mentally unstable or crazy. And so he was he was he was actually cursing.

As an initial call as a salesperson. So then she hung up on him and then he called and left a message.

With like swear words. Like how are you expecting to get my effort business if you hang up on we would love this view cursed us at the first place and it was actually looking to buy.

He, he really needed team building.

Okay.

Yes he yeah yeah he yeah I don't know but yeah, so that's the setup.

Those call the call ads.

Yep.

I think in general are pretty weak.

Quality.

Yes yes.

Just because. So that may be something you don't even want to optimize towards at all.

So how do we otherwise that's a good point like should we just turn it off as a conversion at all just like how would we do that.

We can turn that off. The other. Well, the other question is on the website, you have, like, and, you know, you have the phone number.

How about those ones they come here?

Right.

Yeah if they call here I guess I'm okay not to count it. It's very few people who call us because they'd rather just.

Book a call or just do the inquiry and then we call them like there's very few people who just call.

I see. Okay, so the, the requested quote is really the same thing. They're trying to set up a time to call, speak to your team.

Out just pick one I'll just do a test.

So they're not checking out completely. They always have to talk to you.

Okay.

We're doing this on purpose because we want to talk to them.

But let's say that.

That's how the form would look like.

So like next and they have to put the work email.

And then they have to provide their phone number so that's a must.

And then number of attendees and just like what is they looking for and just like a personal message.

And that's it. But essentially like it it filters them out where they if they filled out the forms they actually have an intent to.

Do the team building and we do want to talk to them and welcome for the option and everything else. We don't want them to just book on the site. Interestingly enough we do have.

Talking about then goes to the thank you page but we we did have and do have.

I'm trying to say where.

Up.

It measures scroll down a little just so I can see this. Thank you page. So at the end of this, are they.

Oh, I thought it's at schedule. Or these was to choose a time or.

Yeah they can book a consultation but we just call them because you get you know as you filled out the form you gave us a phone number we call you within 60 seconds.

This.

So we'll just call user salesperson we'll call you.

They can book a consultation.

If they want but we're calling you right now.

Like even before you do this.

Okay. And that form is the year. Is that a zoho form or something?

Yeah yeah that's a yeah that was a soho farm you're right.

Okay.

And I need to check on this.

I'm just thinking, also, one other thing you want to check on is a former you capturing the click ID on those.

Yeah.

In terms of the from here like the tag the the g tag.

Is something called the gclid. So every ad click, like, if you look in the URL of any ad, you'll see that long string.

That's a unique number for every single individual ad click.

Kind of a more advanced thing is on a form.

Which you have.

You could capture that click ID and everything else they filled out.

Because a more advanced thing is to send back, say you were getting 100 conversions, which is a good amount per month.

Yeah.

We, we want to really show them the better ones of the 100.

So then we can set up sort of the qualified or the ones that actually bots or whatever you want to count as a higher quality lead.

We could send that as a secondary offline conversion.

If we had that click ID.

That makes sense. And I would assume in zoho there's usually the way you do that is you just put a little invisible field, a hidden field.

Yeah.

And most of these form tools have a way to basically capture that idea from URL, you know, the customer is not typing that in just having that variable.

You might want to explore that because then it would give us a bet of the best conversion to send a Google ads.

Is, you know, not the hundred, it's the 30 that were, you know, Misha approved to leads.

Yeah yeah it's like you're you're tracking like real real conversions the one who are actually buy or yeah quality quality leads.

Yeah.

Yeah.

And for high value, like lawyers, law firms do that, you know, because they get a lot of just junk.

So they. And they're painted there. You know, each one is worth a lot of money, so they want to really reinforce what the good ones are.

And, you know, you're getting a high enough volume even at your lower lead count. You're doing better than most. You're not just getting a handful every month. You're getting, you know, say 80 or whatever it was.

Yeah.

Or 60 back, you know, now it's still, you know, probably past the threshold a pretty good amount of data.

That you're sending to Google.

So it would probably be something worth our while to get the offline ones going to.

And probably kill the weaker ones like call from ads and things that are just probably noise.

Yeah.

A very good point.

So maybe just do on your homework.

Like in zoho, they probably have a way to do that on their forms.

Just say, zero, how do we capture the gcl ID?

Yeah.

Yeah yeah.

And then.

I assume zoho has, do they just continue email alert when they come in or are they going to spreadsheet?

So the way that our flow works so the the forms of self and I'm sorry.

What's it called.

Jot form.

Okay.

And then the jot form connects to the soho theorem.

And then the you also goes to channel and so the the sales monitors the inquiry channel and also get alerted for the CRM and then they call the lead.

As as it comes in.

Gotcha. Okay, so, so jot form is basically automatically sending to zoho CRM.

Yes it's integrated yeah with with with soho.

Gotcha. Okay, so, josh,

Yeah.

I'm.

I'm pretty confident. Jotform has a way for ID. So just like we needed that on jot form.

And then you just need to map that field into something on zoho.

I'll definitely take take a look that's a that's a very very good point.

All right so after the locations anything else here.

E. You're excluding IP. So you have click sees or something.

We used to by the way I was going to ask you clicks is very expensive is it worth it?

Or.

We had it for maybe as a trial and excluded some stuff.

But we we're not using it currently.

I do have a handful that are using it, including I mentioned about his playground equipment.

Yeah.

We were using it because he was getting a lot of just junk.

Which I think we solved with just better recaptcha and a few other things on his form.

Yeah.

He uses jot form, too, so maybe you guys want similar paths.

I think we killed his clicksies, and I don't think that. Yeah, I'm pretty sure he didn't want to pay for that thing. It was 80 bucks a month or something.

Yeah yeah yeah yeah if they've did it $10 a month.

Yeah.

We should make. That's probably how we make more money as we make our own clicksies.

Yeah.

I don't know. I'm a little suspicious. Google does refer them and they're not related to Google.

But I don't know. I, it doesn't block initially the bots. It just, it blocks, you know, repeated bad IPS.

So it always gets through at least once.

Already pay okay.

I mean, if it was really a good service, it probably would take all of the IPs from all of these users and kind of block it out of the gate, which I don't think they do that.

So I don't know. I don't.

A couple I clients I have still use them and pay for them.

But some of these guys, they advertise 10, 20 grand a month, so it doesn't 80 bucks a month is. And then to them.

I don't know. I don't. If you're not noticing a lot of spam on your forums, I wouldn't worry about it.

Not not too much I mean like they do have to go through the captcha and there is some spam but I don't think the click sees would would catch him.

Take you s.

You're probably more of the spam happens on pmax.

And display network.

And just even that location option. A lot of times, you know, they're getting out of, out of country traffic. They don't realize it, and that just gets a lot of just garbage.

Yeah.

I think you're okay.

Okay thank you.

Well, I think those are the, on the setting side.

I think. Okay. I mean, you did a good job. Misha.

So let's kill the or can you show me how to kill the call conversion and maybe look at like which conversions I'm tracking I'm also kind of worried about those fractional conversions like I understand the.

The the attribution portion of conversion but when I steal like 62.38 you know something is like weird.

I've been there trying to give a little credit to an ad click, even if that didn't drive the last, you know, form fill.

Yeah.

I think it's usually probably more fair. Like, they came through some virtual events keyword, and then three days later, they come back direct to your site.

I think it's probably Google ads did drive that to customer.

So I think that, I think it's usually I would, I would say most.

Even worry about it.

Yeah, I probably wouldn't worry about that.

Okay.

The confusing part is analytics, which most people use.

That attributes things differently than Google ads. So those numbers never match.

Is a whole, you know, everyone gets very, very confused by that.

So. But you're not going to use an analytics, I guess, for your the way you look at your stats.

Let's look at the. Yeah, the goals. Just go into the holes on the left.

Actually, now, before we do this, let's just look very basic. Go to tools.

And data manager just so we see what's connected to this.

Do you still have analytics?

So let's see.

Yeah. Google analytics. If you hit that dot dot dot, because I think that sends a lot of the data back here, hit manage.

See, that's one thing that you should probably turn on. Is that app who had met web metrics?

I would activate that just because it pushes the data back to Google ads.

That.

Is this one.

Might not be sitting every.

That's a fairly new toggle.

And then maybe flip over to analytics because it's, it's seeing the traffic on your site via this tag and tag. Even if you're not looking at your stats and analytics, like Google ads is using it.

So go to, go to analytics. I Google.

There might be a different account.

Okay.

This is the one that's linked.

Yeah that's the one link.

So go to back the bottom left gear, that admin.

Just make sure you toggle on all this stuff.

Data collection on the far middle right.

Yeah. Exated collection. The next one down.

Two.

And you see all this is on because this path go to the final one. Use your data collection acknowledgments.

That one.

Yeah. Probably turn that on.

And then that's good. Everything is there. Data retention. Let's set that one.

You might as well. They changed it where it doesn't hold the data for more than months, but you might as well raise it to raise that to 14.

Save that.

Okay.

So the acquisition I guess overview.

You know that traffic, that third one, that's the one that used to be the default. I don't know if you ever used the universal analytics, the old one.

For years. I used that one before they switched over to ga4.

The. Well, this doesn't look great because it doesn't have any other.

This should show you all of your traffic from all sort, all of the channels.

You know, there's paid search, there's. I mean, you're at the very, very least, you're getting paid surge because you're doing Google ad.

S.

Something seems off.

Right? This doesn't seem like your traffic.

Yeah it doesn't seem correct.

Sessions direct referral for the month yeah doesn't seem right.

Because you're getting more leads than even then.

Yeah.

Raises your.

Idea.

It's not it's not capturing them.

Go. Go back to that traffic acquisition. Let's just see.

Go back to that bigger time period. And let's just see if we see a dream off. Go to traffic acquisition.

Traffic position to bigger month.

Yeah, just put a leggy the last year. Let me just see what we see.

Yeah. See, that's something happened.

This could. This could be hurting you.

If the analytics is kind of killed or it's not seeing your data.

Is that effect does Google analytic affect the Google ads.

I mean, they're getting, you know, all the quality of traffic and any, you know, on every page. That's how they see the stats.

In theory, they're possibly just learning behind the. The thank you pages.

Yeah.

But the fact that it's not senior traffic this last month.

We'll have to look at your goals, how you set up that thank you page.

But.

I would say even if you don't use this, we want this to be seen everything.

So, like, yeah, something happened. It looks like maybe at the end of last year, like, look in your little. That little graph.

Yeah then it goes to zero.

But even that. Yeah. There we go. So there's numbers.

And then they went down to zero.

I don't know. Does that ring a bell? Wouldn't anything have changed?

End of last issue.

Last year so we were we were hacked so we had to like change the server I changed like there's a lot of things there were lots of changes and of end of last year.

But it's still like the Google tag wouldn't change right I mean.

That that shouldn't have changed.

How does. How is this on the site? Do you have tag manager?

Let me check yeah.

So if I go to so it's a it's a WordPress site.

You have site kit.

Or.

And then.

I think it's.

An.

Google tag manager right here.

In settings.

Okay, so that's. Yeah, this is. I don't know. This plugin. There's another plugin called site kit that most WordPress sites have that's kind of Google.

It's where all the Google stuff.

This must be a third party Google tag manager plugin.

But go to tag manager. Let's just see. Go to another Chrome tab.

And go to tag manager.google.com.

This one no tag manager.

And then see a sign.

Signed into tag manager.

Yeah tag manager.google.com yeah.

Okay, so there's.

Does that match here 7 SF yeah.

Yeah, it looks. They click into that container name.

And then click on tags.

On the left.

Yeah. You don't have your analytics code on here.

Maybe that you say last edit four years ago. So probably not, but that UA, that third one is probably some very old one.

That. That's outdated. That's universal analytics.

But you don't have the Google analytics code on tag manager, which means either the analytics code is directly in the website somewhere.

It's not your tag manager.

Go to.

Some of the, some of the themes might have some standard way to add.

Yeah.

That's.

What I'm thinking.

Right there.

Google tag this one.

Google tag manager aw so there is a script that's added.

Yeah, I think that's not the analytics per se. Go to go to analytics.

And then go to admin.

Let's see if we see the script here. Go to the very bottom left.

How do you put it on the site? Let's see.

Data streams.

Click into that one.

No data received in 48 hours.

You know, it's not a good sign.

Configure tag settings.

Yeah.

Tag instructions or no.

The exit there. Probably. That probably has the code.

38.

0 site kit by Google.

Yeah. See, that's the, that's the plugin that most WordPress sites have because it's the Google one. But I click on the very top. I just wanted to see where the code was. Install manually.

So that's the tag. If you simply wanted to put analytics on a new website and you didn't want tag manager and all this other stuff, you could just put this code.

Which doesn't look like this one.

Isn't this very similar I'm just going to put it side by side.

Google tag that so this is it.

But it just has a different.

ID.

Yeah.

Gtech config so it is a script that's correct script.

It just it just I guess.

Different.

Google tag manager.

Yeah. So either that some, some other account you have access to or that could be some outdated script or from the universal analytics potential.

I mean, you tag manager is kind of nice because you put everything in tag manager.

Yeah.

And then you don't have to mess around with changing any of these fields.

So I don't know if that's what I would. I probably would suggest that if you just started over.

Replace this one was this one?

I just don't know what that other a w would be. Unless that's the Google. Unless you put a Google ads tag on there.

Go to ads. Let's see.

In the goals like to see how the conversions are done.

Go back to connected products.

Yeah, right above you. A little bit higher.

Up, up, up right up there. Yeah. See right up that little blue above Google analytics.

Connect the product.

Go to that, that first one that manage.

See what that is.

See, that's an aw. So I think some people, they don't have analytics, they don't have anything. They just put, they simply have Google ads.

Maybe you did this.

Let's see.

Let's see if I go to this side a w yes that's it that's it yeah.

Okay.

So.

That's how you're communicating to ads, I guess.

Look into that can I add another one is there is it.

Is okay to add multiple.

I for sure would get Google analytics, like live.

I don't know. I think this is how you're actually getting probably the thank you page conversions.

Yeah.

Ads. So I don't, I don't necessarily want to break it.

Yeah.

But what we probably should do is click close that.

And then click that gtm number.

Right above you.

And then you can just see if they see tag manager on your website. So just put test your website there.

Just see if this is on the site, we can put analytics in here.

And then we don't have to disturb that other one.

Maybe refresh the home browser a little bit. Hit the refresh.

Yeah. Hit that again.

See?

There we go. Okay, so tag manager somehow is on your template.

So what I probably would say, the starting thing is maybe we'll just put the analytics in here and then tomorrow or the next day, you can just see. Come back to life.

Then you don't have to mess around with the website.

So what they say new then.

Say a new tag. Yep.

And then tag. Just click in there.

Tag config analytics.

Yeah, that first one.

And then Google tag.

And then go to analytics.

And then X out of that.

Oh, actually, you know, you need to copy that g tag. Copy that gash.

That whole thing.

That's your stream ID. So let's add this here.

And then that's really, that's as simple as it needs to be because it's on all pages. Paste that ID number, maybe at the very top of the tag name as well.

So this is your ga4 tag, basically.

Okay.

And then.

I don't know if these other ones are going to disturb anything. Get site control. Does that mean anything to you?

Yeah so that's a pop up get side control is a is a pop if somebody tries to leave the page it's it brings up a form.

To try to get people to.

Okay.

That, that's still in place.

Yeah.

Okay, so that's probably still happening through here and being. Are you doing Bing ads?

Or.

We tried being but I we couldn't get the return on investment on being how have you seen people do well in being compared to Google.

Probably not ever better, but I have some clients that do use it.

Because they just have bigger budgets and they.

Kind of just import everything from Google ads.

It's a lot of times they just do a search campaign with the same keywords.

And I wouldn't say the metrics are ever better.

But probably worth.

If you need to optimize if you need to maximize your budget you saturated your one channel you trying to even though it's worth it you still try to do.

Yeah. And I, I did, too, in different challenges simply not to feel like I had all my. Because sometimes Google ads breaks or something, and then I wanted to have some other campaign.

That's where we're at.

Yeah. So I think you have all your eggs in one basket, which puts you in dangerous position.

Yes.

But anyway, you can leave that, that fourth one, probably we could delete, but maybe it's not causing any harm that UA booking form is.

That's probably. That's them old thing. But anyway, hit submit.

So every time you make a tag.

Just think of this as like a, a container that's sitting on your site.

And I used to like tag manager because I would have different marketing people do things. I didn't want them to touch my website.

So I would just give them access to tag manager so I could always revert something.

So it's kind of like a safe place to put all your tracking.

Like your metapixel, or if you're doing other ads in other places, bing or what have you.

It's, it's hard to find them in the code sometimes. So it's, I liked having tag manager as my place to keep everything organized.

Okay.

So now that it's submitted.

If you go back to analytics, it might be too early to tell.

Close that and then close that and maybe refresh it.

And let's see.

Click on that home icon at the top left.

And then actually hover over home again.

In our. Where is it? Reports. Reports.

Real time pages.

Real time overview.

Right above pages.

And then let's see.

Not showing anybody.

Right now.

So now I'm on your site.

See me.

Wait that could be are you just on the homepage?

Yeah.

Yeah.

Yeah that's easy.

Are you in here yes you are.

So go back to analytics. Let's see if analytics. Excuse me.

There we go.

So if you scroll, you can move the map over.

And then you can zoom. Here I am. Okay, so analytics, I think, is good.

Yeah yeah.

I would also have your thank you page events in here, too.

Which might be worth us doing.

But I think this was probably not doing you any good to have it kind of invisible.

That might, that might have had a big difference year over year.

Because it looked like it was working, you know, till the end of last year.

So I have a feeling it wasn't getting nearly as much data.

I wasn't collecting does it does it need like I guess I'm I'm a little confused because it's it's there's so many tags right from different places this this Google just look at everything kind of together how does it like wouldn't it because it has the data on here right so it has the data on Google ads it knows all the clicks you know how ads are performing.

Why does it need analytics?

You know, because I don't know if it. And here it sees the whole session. You know, everything click on, it's going to see, it's going to know how many pages I had to view before I got a form and got to the thank you page.

And it's making audiences behind the scenes of all your visitors.

Yeah.

I don't honestly, I don't think I've ever had an account that does not have analytics at all. So I think if you just have that AdWords tag only.

I haven't seen it. I would be surprised if that was doing as robust a job as analytics, because here you can see all of your traffic on every page, every landing page, every organic click.

All your traffic from all sources. I don't know what that AdWords tag is doing.

To see the whole picture.

I maybe, maybe not, but something seems a little bit awfully.

Broke. Well, that could be affecting things.

So at least it's on again.

One thing that I also wanted to ask is so for example the surge said that I like to test is.

Let's see team building team building cooking class was ingredients delivered right and that's the one that is kind of like the one that I like first of all thank you AI overview.

But you know here I am I guess but.

It's again I'm not somehow in sponsored result here so which is weird.

And then.

If I go to I guess it's.

Tool.

Is it.

Not add preview and diagnostics.

Right then I enter the search term.

Like I want this one and we don't want mobile just desktop.

And.

Is it is it possible it's not showing somehow like Google ads is somehow chose not to show.

Me.

Yes, because you're, it's not thinking you're going to convert.

So this tool, I, I, it doesn't seem like it does a great job because it's, I'm sure this exact term is in your, one of your search terms.

Okay.

Yeah.

Right?

And your ad has a low ad rank for the search is it possible that I just got.

I don't know something about.

That Google things I'm like low ad rank even though I'm selling exactly this.

And possibly that Lanny, where are you sending the landing page for this one?

What language.

So for this particular search it will go to.

I'm gonna go home.

Today show you how it looks like.

Here this and by the way Google search shows that I came in today 98 people right.

But so.

Be.

That's a landing page.

This is just, just for ads only.

Just for this for the virtual ads yes it's just landing page just for that one.

Good.

And then.

This and then like that's a landing page.

Looks pretty good. What's the page title?

Building.

I mean, in, in the browser, like, hover over the browser tab.

How do I do that?

I'm in the crumb at the very top right.

Just hover over that Chrome. Yeah, that tab a little bit higher.

Just the online team building.

Oh okay yeah.

So, like, that's the page title.

Maybe you could up. If this is like, you're super good search, you know, you can have a page that has exactly that exact term as more or less the title.

Yeah.

That's probably the first thing Google looks at to see if it's good, like add connection, add rank.

But I don't, I don't know. Sometimes they will just say that if your conversion rate is low, it just eventually lowers that ad score.

That kind of it's almost becomes a catch 22 right like if you if it determines that you don't convert it don't you don't get shown and then you cannot have a chance to convert.

Yeah. So especially if your conversions are, you have maximized conversions at about 100 bucks a pop was what your target was. And if it just feels like it cannot deliver that for you, it starts scaling it down.

Yeah.

Which in theory is better than is kind of why I like Google ads, is they won't waste your money.

If it doesn't make you, you know, can't deliver a good result.

But like you said, it's just showing it less and less.

Would it make sense to.

Start a new.

Campaign and kind of completely like refresh it let it figure it out.

Again.

I mean, we would have to maybe dive into your different ads so I understand them. But do you have a search? Like, do you have your best quality ones? Do you know your best quality searches? Because you could put, like, a truly a budget towards.

You know, a couple of your money makers.

We try to do that like over time.

So if we have let's say if we pick our campaign there's only one ad it's like pretty.

Optimized this way.

So if we go enabled let's say we go for the spiritual.

And then we go to keywords.

You have broad stuff in here. So have you blocked a lot of junk?

Yes but also which is this one would be broad right that's one you mean.

So, like, yeah, you, like, checked that one off.

Like, check. Do the checkbox the far left.

And then you hit search terms.

You just want to double check that this isn't covering a lot of, like, randomness.

Okay, so.

Yeah.

Like your brand name.

You know, I think that's something you probably don't want to have inside any of these campaigns. You might want a separate, if you really want to spend money in your ads, on your brand, like, we should start a new campaign just for brand only.

I see.

And that really low and tight because those shouldn't cost you that much.

I mean, your name is unique anyway, so unless other people are bidding on your name, you probably don't need to spend four dollars a click on that.

Yeah yeah.

You're absolutely right.

And like somebody were to click broccoli like you obviously.

Yeah with get me no one else yeah.

Yeah. So that's, you know, I think in general, it's not bad to have your brand pay a little bit to your brand because those will deliver results. And Google likes to see results.

But I would not blend them. Like, let's have this campaign or your other campaign. Each of them should have a purpose.

And you don't want to have two purposes. You know, these are people exploring, they don't know your name yet.

Yeah you're absolutely right and then so so essentially for each one that's broad you would go into the search terms and seeing if there's any junk and essentially would then add them to negative like exclude them or would you just not have broad terms at all?

So.

Like what's.

Generally, I don't have broad unless the budget is very high.

Okay.

And you just cannot think of enough good things and you have a little bit of flexible budget.

Or you're really good at your negatives, and you're just on top of it.

Like, I think of these as, like, this is where you're going to make money is by.

Yeah.

Kind of keeping the door closed very quickly on the bad stuff.

And that's where it bleeds. So, like, the more it does this, you know, every day, it's, it's delivering a few results in your brand.

But you may have looked at this campaign and thought, oh, this campaign is doing okay.

But it was really just your brand.

Yeah.

No I I didn't know this like that's that's crazy that they that's the only thing that they delivered on is just.

Broccoli as yeah I didn't know.

Yeah.

Yeah. Well, it's done at me. I'm the only one. A lot of people don't have it dialed in, but this, I would say that's going to be a big win. It's create a separate campaign for your name.

Yeah.

Put a little money towards it.

Have.

A, if you're going to maximize conversions in your brand, you want to have that Target way down.

Because you don't want, you know, okay, get my plan, but I only want to pay ten dollars a lead or whatever it is.

And then have these other ones getting you traffic.

But they might not convert on the first time.

So.

No that makes that makes a lot of sense Nick I'm just I'm trying to think I have like so many action items from you now.

That that I'm thinking.

You tell me this.

No no no Nick I'm just thinking does that make sense to let's have another meeting can we do it like again like next Monday maybe like kind of split it up a little bit because now I have like so many.

Ideas and action items and maybe like things will collect and we can kind of review again like the the Google tag and like sorry the analytics we'll start picking up and maybe we'll see what happens and I'll get to review at least the broad matches and all those things. Now I would love to have like sessions like review sessions like this over over time.

Sure.

And then how would you like to be paid? And like I know like on Upwork it's important to get like reviews and like I would love to give you like a nice review like how that's why I was like thinking about the app work because I want to give you a nice review as well. So how do you prefer like what's what's your what's your preferred method of payment and reviews?

Preferred method is I just have QuickBooks, so I'll just like monthly for the hours that we do.

Upwork's not bad. I love, I mean, I love that work. I meet good people like you throughout work.

It's just a little more painful because I have to manage that as well.

If you want to do it, you can set up a project every so often. Just pay a little bit.

Yeah.

No I'm just trying to think like how to like we can do the quick books invoice like I love that that works perfect but I also want to give you a review on Upwork. So how how would they give you a review without starting the project?

I don't think you can. So we'd have to probably do at least one, you know, if you want it, then, like, I guess it's the start of June.

So maybe we do a few of these meetings throughout this month, and then in the week, I just close it on upwork.

Yeah.

And then you can pay me at least there through June throughout work. If I review, it's night helps me.

If that works, you don't need to pay me each time. We can just do it at the end.

Yeah.

Yeah.

That works.

My mind is just like sparkling with all the other things. Thank you so much. And can we then schedule already does it does this time work on Monday?

Sure, we can make this kind of a repeat. Let's see.

Next Monday. I do have somebody at two to 2 30.

Where were you located? Misha, I forget.

Boston on the east coast.

Okay, so next Monday, either I could do a little bit later, I guess this time.

Or earlier.

Earlier is better because.

That.

Okay.

S a refresher.

How about then at, I guess, three year time, 12 for me, Monday.

Yeah.

Yeah that that totally works.

I was going to say we have a second now. I was gonna say, since we have analytics connected, because this is going to do a lot for you, even if you never look at it.

Yeah.

Let's go. Go back to analytics for a second.

Yeah.

Let's just set up the thank you page so we can see this.

Oh, see, look, your map is coming alive.

That's good.

It's finally seeing people. It's good.

How do we do that?

So go to. So in g4, they count like thank you pages and things. They call them events.

You see that little fourth card on the right there, event count by event name. See the very kind of bottom right.

So ga4 kind of has made this whole new kind of thought process where everything they do on a site is called a quote unquote event.

So what we want, and they put these default ones there, like someone viewed a page, someone scrolled. These are things they have in default. We want to make an event for. They just got to the thank you page.

So let's just make that very simple one so we can tweak. We can look at it. So hit that bottom left admin.

And then go to data display.

Down there events.

So we've to make an event. So you already have some junk in here, probably from old things.

So.

Stream detected nothing.

Let's create.

New inquiry interesting.

Yeah, I don't know. I think those. Maybe there was something old, but let's call this one, I guess maybe.

Something that would remind you that it's the thank you page.

Okay.

It's very specific.

Misha.

Yeah.

Now I see how your brain works. All right.

Well.

Because what I probably would say is we should ultimately push this one. Yeah. Market is a key event.

This will go back to Google ads eventually.

As a maybe a double check of our other event.

Yeah.

That event name, I might say shorten it a little bit.

Yeah.

You'll have to see this in Google ads reports.

All right, so I would say don't set a value once per session. You don't want to say the same guy twice.

Okay.

So now.

We can just.

Without.

Code yeah page view I'll give it the URL.

We just need that thank you page URL.

Check that goes there.

Yep.

Wait.

No no where is it?

That orange one third.

One.

Yeah sorry.

Just put take out just before team building. You just keep team building. Thank you. Everything is removing.

Okay.

And then that's good. Scroll down. It creates.

It's good.

Okay, so now we'll be able to see that result.

Like if you go back to that reports traffic acquisition.

I wanted to just click this one either way to see.

The market as a key event or is like no stream detected so it doesn't count.

I mean, I think your whole thing was dead, so I don't. I think might have pushed in here from something old you had going on.

Okay.

Like booking submit might have been the thank you page. I don't know.

Does it hide anything if we delete them somehow?

I would probably say to. Yeah, unstar them. I don't think you can actually delete them, but you can just unstar them.

And then.

Keep this one. All right, so we keep that one and then go to ads.

I think, just so we can see some data in case this stuff happens next week.

Like here on that here.

Yeah.

Go to goals.

And all this little thing of worms, each of these.

I don't want to give you any more homework.

But this screen is very important to keep clean.

Because this is the report card. This is how ads are doing. Scroll down.

I don't know what you have going on in here, but each of these little folders.

I don't know if we looked. Did we look at this when we talked.

No no we.

Didn't.

Think that's the one that's only active the request quote.

Okay.

Account default.

So all the other ones you might want to just go through and either make sure, like anything misconfigured, like get rid of anything that's just noise.

Just like deleted essentially okay.

Like this. See, this was your booking form submit. Probably one of the Linux was kind of working.

That one's dead now. Could we just. So I would just remove that one.

So just probably click on edit.

Check mark on the far left of it.

Okay.

And then.

We're moving.

That blue.

Right.

Up.

Blue yep.

There.

And then hit save.

Like really all you want is this one requested code, nothing else.

Nothing else is important.

Purchase. See what's maybe just quickly.

For each of these things. Purchase help now.

On.

Something to you.

I guess you can also purchase like private dining so that's a purchase but we don't get a lot of those but it needs attention so I'm okay to just deleting it.

Okay. Yeah, I would say delete it because some of the made also contributed to bad performance if they're just they. There's a lot of events. They're not seeing them happen.

Like you said, it's kind of like a circle. Like the less it happens, the less they.

Want to show it?

Get. It gets gun shy.

So you want to keep this list kind of really dialed in.

Submit leave form. What's in that?

One?

Google hosted web analytics that's that's a one CD form submission that we're not using.

There's a second to knock them off. That first one, you may not be able to remove because it's Google hosted. So uncheck that first one.

Yeah.

And remove these. Remove these spurs because these will delete.

Lead form submit might have been. They have a lead form that can show up in ads.

Which never works.

Yes.

But I would take that one to secondary. Go open up that.

This one.

Yeah. Get that down arrow. Oops.

Edit.

Primary conversion probably we can make this.

Yeah, you can change that to snack. That's not happening.

Secondary.

Once they create a goal, it doesn't let you delete it.

It's kind of annoying.

The sign up. What's in there?

I don't know this is I would just CRM lead contacts definitely not using the.

That. Yeah, that might have been what I was telling you about that offline conversion.

Someone set this up.

But I would just remove it for now. If that's not getting anything.

Phone calls should we just like not have them is that's where you would take that off or you or you have to do it for the ads.

New. Hi, pro. If you. If those are junk.

I mean, I think in your business, you probably want them to come to your website.

Yeah.

So they see what they're doing.

Yeah.

And I would probably just take it off, honestly.

Open that up. At least not track it as a conversion because it's just going to get the guy cussing at you.

That's the guy he called twice to cus.

S.

So that's just. That throws your numbers off, too. It makes it look like better.

Okay.

Without anything else in there. Contact.

0 51 so it's obviously click to call.

Let's see what it lets us take it on.

Yeah I think it is Google hosting.

This is.

Yeah it's Google hosted yeah so we make it secondary then.

Yeah, mark this a secondary.

That could be clicks on the Google map listing or something.

Doesn't let you.

Yeah. Okay.

Google host.

Let's just.

Should I try to remove to see if it works?

Right hand.

Train.

We should probably do one more thing on your campaigns and just.

But let's see what we can do.

Yeah.

Oh, nice. Okay.

So submit.

Get directions also it's not gonna I don't need you know nobody's gonna drive and I have a door.

Yeah.

I take that off.

If it lets you.

It's weird that sometimes it lets you take them and sometimes it doesn't. Okay, it's good.

So I tried this one. Let's get rid of this guy.

Then let's try this one as well.

Yes, that one failed.

Okay yeah that one failed.

Okay, so now that you have a very clear one goal.

Go to your campaigns.

And then go to actually go to.

Down in the second column, go down all the way to campaigns again.

And campaigns.

And then all campaigns that are active.

Just.

Okay. And now hit the little gear next to the first one. Hover virtual.

Gear.

And then.

Just the conversion goals.

I would just hand select it, go to. That's probably all that's gonna.

Go to accounts default. Just say campaign specific. Choose goals.

And just hit that.

Yep.

For everybody awesome.

Because then it. That then if ever a goal pops into the account level, you don't want to just reapply.

Yeah yeah by Google yeah.

So now at least it's clean.

And then if

Maybe we don't have to import the analytics one today, but at the very least if you go to analytics.

I'll just show you where to maybe double check this go to the reports on the left.

Go to acquisition traffic.

And then key events column down below.

For a second from the right.

If you hit that drop down.

There. So if we have more, we can select that.

Once your traffic shows up here.

You're going to have a channel for Google ads and you're going to have any, you'll probably have more channels and it wasn't seen much. I don't even know why it was seeing any of your traffic.

Nice.

Yeah.

So you don't see organic right now. You don't see surge. So probably by tomorrow you'll start seeing more lines here.

And then you can see which channel, at least analytics is attributing to the, you know, the thank you page.

And then the other cool thing that you can connected that queries, that search console queries right there.

That probably was also dead.

Well.

I guess this is, so this should show you all your free traffic.

And this sometimes is good ways to figure out maybe terms that you want to advertise on.

That just weren't. Maybe you're too low organically.

That's weird. Get scavenger.

Hunt.

Yeah somehow like that's the one that I get a lot of.

Stupid traffic.

Yeah free traffic.

You must be ranked well for that.

Didn't they?

It's good.

And I was before until I I'm I'm now blocking because we were hacked last year I'm blocking all like the Indian side and like this and that otherwise the scavenger hunt traffic is just insane I think I'm number one in India probably for scavenger.

Way they want to find.

I'm even I even put ads on this page I actually like make about a hundred dollars a year.

On this page yeah.

I I don't know it's like you trying like your pages to be this.

You know organically people find you but no it's scavenger hunt.

It's better than nothing, probably.

Yeah.

All right, well, that's weird that analytics saw that traffic, but nothing else. I don't know why.

And see team building thank you so we got some.

Got some people.

Nice all right.

You know, there's another might be investigated. There's a tool that I've seen a few businesses where you're, I mean, your customers are businesses.

Yeah.

So like, have you seen those B2B tools that kind of like.

There's one called RB2B. Like.

B to b.

Open it up in another crumb tab. It might be worth exploring.

Yeah yeah.

I don't know if any of these goods. I think it's called RBTB letter R.

B to be like that.

Yeah, I mean, there's, there's a few solutions for this, but go to the next, go scroll down.

Where is it? That one RPTB.

It's like it identifies business traffic. So like if say someone from Microsoft is looking for a team builder company.

Yeah.

And they're, they're searching from their enterprise network.

These things I know I've seen people use them that are kind of looking types of leads. I don't know if they're any good.

But.

What would be kind of the the the use case so like if there if they're searching already like I want them in like I want them to do the I want them to do the inquiry form.

So I don't like if they do the inquiry form they're going to tell me their names their address or phone they're going to give all that information as part of the jot form like if somebody just goes on the site and doesn't do an inquiry it would be kind of weird to call them and be like hi I just saw you go page.

They do that. There's a lot of businesses that do that tactic, but I, I think that's the use case is like you, you hit them. They didn't fill the form, but you see this guy from Microsoft visited three times and you, maybe you sent an email and say, hey, you know, here's a coupon, push them over the edge.

I.

I don't know if these work or not, but there, there's a lot of these now, so it must have some merit.

M interesting.

But you basically put a little code and then it gives you a report kind of like, you know, just gives you a report of all your IP business traffic.

And then maybe your sales team or maybe you make some sort of funnel email funnel or something.

Get their email and be like okay yeah like a new little email campaign with a coupon you visit our site.

Yeah.

Interesting.

I think it's not good for rut, you know, like you wouldn't necessarily see my IP because I'm just part of at my house and, you know, you'll see frontier or something like that.

But I think businesses that are inside a network, I think it does a better job at identifying.

That this.

But they know that like the guy from Microsoft like how would how would.

They know his name based on IP within Microsoft?

Question may not be accurate. I don't, I haven't personally, but I've seen them.

Yeah.

That's that's interesting.

And they must, I mean, there's a bunch and they charge money. So I imagine it works a little bit.

How about this if they call me right now.

Well, you're at your house.

I will book.

Yeah my house if they call me right now and be like okay I saw you going on this website on our website would you like a coupon to try this out okay.

Actually one where I was getting a just recently I was trying to renew my passport.

Yeah.

And I had very little time. So I had to go to an expediter's website to get it done.

And they literally called me.

I guess I did check out. So they had my real info. But like I was still on the website. I didn't even know what I was supposed to do next and they're calling me.

And I thought, oh my god, this must be spam. But they were like within seconds they were calling me, hey Nick, we see you on your site. This is what you do. And it actually felt like very good service.

So probably if your team is doing that after they fill out a form, that's probably like you're doing it better than most people are doing it.

I think so if somebody has an intent to buy like right now they filled out the form and you do want to call like right now because even if it's.

Five minutes later they could have gone to another website that got busy they're thinking about something else you do want to get talked to them when they have the intent to buy.

Right.

Yeah so you yeah well that's I mean that's great if you have the ability to do that.

I mean you may be able to advertise it well maybe next time we'll look at your campaigns.

But like I'm assuming there's other like other brands in your space.

Yeah.

I don't know if you've done any campaigns just kind of targeting those keywords because maybe they're going back to these other sites.

And you know that might be worth trying like having some campaigns dedicated to some other competition name keywords.

Let's explore that I you know extremely helpful thank you Nick like I want to continue this I think make it a lot better thank you.

Okay Google meet for next week.

Yeah.

All right okay take it easy. All right bye.

Perfect.