Client session

Pamela

Thursday, April 2, 2026 at 7:00 PM

Duration (min)

Notes

### Business Context

- Pamela runs Mother Love Massage, focused on women's wellness, prenatal, and postpartum — describes it as a strong niche in the area
- Two locations: Cocoa Village (primary) and Winter Park (Orlando area, ~1hr 10min away)
  - Goal: drive traffic to Cocoa Village first, grow Winter Park later
  - Cocoa Village has Pamela + 2 part-time therapists; one just announced pregnancy
- Scheduling via Mangomint (spa/salon-specific software — handles bookings, payroll, POS)
- No Google Ads account yet; has run Facebook/Instagram ads previously
- Referred by Jocelyn, who is seeing strong results (ahead of plan on memberships)

### Ad Tracking Setup

- Core problem: Mangomint is a third-party booking tool, so conversions happen off the Mother Love domain — hard to track in Google Ads by default
- Two tracking goals identified:
  1. Email list opt-in — free offer (hormone balance guide, ~4 pages); user submits name + email -> redirected to thank-you page on motherlovemassage.com
  2. Booking confirmation — Mangomint confirmed it supports redirect to a custom URL post-booking; requires contacting Mangomint chat support with the destination URL
- Each thank-you page needs a unique URL (e.g. /booking-confirmation, /email-signup) so Google Ads can track them as separate conversion events
- Google Analytics already added to the new site (being confirmed)
- Recommendation: get tracking in place before launching ads

### New Website

- WordPress site, nearly complete — expected live tomorrow morning
- VA managing the build (based in Ohio)
- Nick offered to be CC'd on email thread with VA to answer technical questions or record a Loom if needed

### Therapist Compensation & Growth Tips

- Moving therapists from hourly + commission -> commission-only + bonus system
- Bonus structure being planned around: attendance/punctuality, reviews, and being requested by clients
- Nick suggested adding a referral incentive for therapists who bring in their own clients
  - Example: furniture store gave small extra commission for self-generated leads -> staff started handing out business cards
- Google/Yelp reviews: suggested small bonus (e.g. $20) per review generated by a therapist — clients are more likely to act when asked directly by someone they like

### Next Steps

- Pamela

- Contact Mangomint support: ask about redirecting to a custom URL post-booking for Google Ads conversion tracking
  - Ask VA to build two thank-you pages: one for booking confirmation, one for email opt-in
  - Confirm Google Analytics access and share with Nick
  - Create a new Gmail account to qualify for Google Ads promo credit (~$500 spend match)
  - Email Nick + VA together to align on technical setup
  - Finalize free offer (hormone balance guide) and entry form on new site

- Nick

- Reply to email thread with VA; offer Loom video if setup is unclear
  - Send follow-up Jelly (scheduling link) for Monday noon-1pm PT / 3-4pm ET
  - Hold billing until end of month once work is underway

Action items