Client session

Home Promise

Monday, April 27, 2026 at 8:00 PM

Duration (min)

Notes

### Google Ads Performance Analysis

- Lead volume heavy due to seasonal spring market strength
- Day-of-week patterns showing unexpected trends:
  - Thursday highest conversion day (334 vs 295 average)
  - Sunday massive for clicks but expensive
  - Saturday cheapest CPC but lower volume
  - Tuesday strong for phone calls
- 90-day view shows more level performance vs 30-day extremes
- Cost per conversion varies significantly by day ($37 Saturday vs higher Sunday)

### Sales Team Challenges

- 6-person team with mixed hunting/closing skills
  - Top producer since 2007 excellent closer but won't hunt leads
  - Uneven performance makes data analysis difficult
  - Need larger team (50+ people) to get reliable averages
- Hunting = calling back website lead submissions
- Ohio office slowly improving lead processing and conversion

### Data Export Process

- Filtered 2026 data only, focusing on PA office
- Export included: ID, first name, last name, phone, email, conversion time, GCLID
- 255 records processed with GCLID tracking
- Some leads without GCLIDs included per previous agreement

### System Integration Discussion

- Jack mentioned current manual process using Windsor AI
- Weekly and client-specific project management with prompt updates
- Looking to automate current manual workflow

### Next Steps

- Nick to run optimizations on Google Ads account
- Ohio office to continue improving lead processing for future inclusion
- Jack to continue data exports with GCLID tracking

Action items