← All sessions
Client session
Jasmine Roman
Tuesday, April 21, 2026 at 7:00 PM
iamjasmine.roman@gmail.com
Granola
Duration (min)
Notes
### Google Ads Campaign Issues - Ace Chiropractic Phoenix campaign showing "limited by policy" warnings - Health/personal care policy restrictions affecting Performance Max - Chronic health conditions category limits customer match targeting - Can't upload client lists for audience mirroring like other industries - Campaign spending $200/day but miscounting conversions - Reports 45 phone calls when actual count differs - Google's call tracking inaccurate without third-party tools ### Campaign Optimization Fixes - Display network wasting budget - Search + Display icon showing ads on random websites - Turned off display network in campaign settings - Should focus only on search (magnifying glass icon) - Broad match keywords generating irrelevant traffic - "Chiropractor near me" matching to unrelated searches - Added negative keywords: "ace chiropractic", "epley", "joint", "indian" - Created shared negative keyword list for future campaigns - Budget allocation improved after fixes - Previously only ~$100 of $200 going to actual search terms - Rest wasted on display ads and poor keyword matches ### Campaign Structure & Expansion - Current setup: 3 ad groups (vertigo, migraines, near me searches) - Cloned Phoenix campaign for Scottsdale location - Will add location-specific negative keywords - Phoenix blocked from Scottsdale, vice versa - Google Business Profile linking issues - 10 locations showing in account (multiple clients mixed) - Need to filter/separate client locations properly - Removed location assets temporarily to avoid wrong business showing ### Conversion Tracking Gaps - Phone calls: Using Google's basic tracking (inaccurate) - Recommended CallRail for better attribution - Can track without recording (HIPAA compliant) - Online scheduling: No tracking setup - Third-party booking tool (no integration available) - Suggested tracking button clicks as proxy metric - Landing page improvements needed - Add call/schedule buttons to top of all pages - Include doctor video on each landing page - Show Google reviews prominently ### Business Development Discussion - Jasmine's specialization in chiropractic marketing - Personal experience as patient gives credibility - Comfortable arguing about chiropractic vs other industries - Currently charges $1000+ per location - Suggested focusing entirely on chiropractor niche - Email outreach to US chiropractors - Position as specialist who understands the industry - Could build substantial agency around single vertical - Current situation: Side business while working full-time - Gets clients through referrals only - Never marketed own services - Has website but doesn't use it ### Next Steps - Jasmine: Complete negative keyword cleanup across all campaigns - Jasmine: Set up Scottsdale campaign with location-specific targeting - Jasmine: Improve landing pages with call-to-action buttons and video - Nick: Research Google Business Profile filtering solution - Jasmine: Confirm availability for next Tuesday 12pm follow-up call - Nick: Send invoice immediately (Jasmine requested prompt billing)
Action items
Add another
Delete Session
Save Session