Client session

ATI Construction

Tuesday, March 31, 2026 at 9:00 PM

Duration (min)

Notes

### Partnership Terms — Scaffold Exchange (Agreed)

- Exit split: 15% of sale price or $500K minimum, whichever is greater
- Nick has no share of individual scaffold equipment sales (Darren keeps 100%)
- Revenue split on site income: 50/50
- First right of refusal for either party if a sale is pursued
- Nick offered to defer his monthly stipend for Q2 (Apr-Jun) to offset Darren's build costs
- Darren covering all operating expenses; Nick contributing time
- Shared costs on items clearly in the spirit of Scaffold Exchange (e.g., scaffold association membership ~$1K/year)

### Scaffold Exchange — Directory Build Plan

- Current database: ~1,324 listings (down from ~2,500 after removing Home Depot, Lowe's, etc.)
- Atlantic Scaffolding entries still need review — some locations likely absorbed by Brock Group
- Darren to manually validate listings first: confirm active websites, correct locations, remove defunct companies
- Automation idea: scrape all listing websites for "2026" in footer as a quick active/inactive signal
  - Also check for recent blog posts and Google My Business reviews
- Phase 1 goal: clean, validated map of scaffold contractors — even basic data builds credibility
- Phase 2: add vendor listings (equipment suppliers, freight, tools) — likely more scrapeable
- Colorado identified as pilot state (~22 listings currently; Darren knows the market)
  - Darren currently consulting for a Colorado scaffold company (A&K) — easy starting point

### Directory Workflow — Next Session

- Plan: work through listings together so Nick can observe Darren's validation logic and build a faster tool/form around it
- Goal: create a simplified data-entry screen for a hired validator (not the full CMS view)
- Darren to draft a checklist of what needs to be validated per listing before next session
- Saber unlikely to be involved in directory work at this stage

### Lead Gen — Pending Demos

- Two prospective clients identified for lead gen demos:
  - F&A Services (yard cleanup startup — Darren partnering with owner)
  - Protect Construction
- Both need simple landing pages connected to lead gen to demonstrate the product

### F&A Services — New Venture

- Yard cleanup company; Darren becoming a partner
- Differentiator: free yard cleanup for elderly/handicapped residents, funded by paying customers
  - Paying customers shown a photo of a free job — "your hire enabled this"
- No mowing; focus on cleanup, debris, overgrown yards; possible handyman add-on later
- Domain secured: f-a-services.com (f-dash-a-dash-services.com)
- Target: launch landing page + Google Ads in time for summer; ~2-3 month window to prove traction
- No existing photos or content yet — need stock imagery and a one-sheet of services

### Next Steps

- Nick

- Send calendar invite for tomorrow 1-2 PM (Nick's time) / 2-3 PM (Darren's time) — directory walkthrough session
  - Build landing page for F&A Services once Darren sends service list + sample websites
  - Build landing page for Protect Construction (using their existing website as source)

- Darren

- Draft validation checklist for directory listings (what to check per company)
  - Send Nick 2-3 sample websites resembling F&A Services' positioning
  - Write up F&A Services content: services offered, owner story (optional for landing page, save detail for full site)
  - Begin manually reviewing Colorado listings; flag known defunct/acquired companies (e.g., Atlantic -> Brock)
  - Follow up with ATPAC contact re: surplus plank equipment list (emailed twice, no response yet)

Action items