Client session

Scott Labs (Ella/Jared/Nick)

Tuesday, February 24, 2026 at 9:00 PM

Duration (min)

Notes

### Technical Setup & AI Discussion

- Jared using new corporate computer, first time with Google Meet
- AI tool discussion
  - Jared knows people using Claude, hasn't tried AI recently due to security concerns
  - Nick recommends Claude for programming over ChatGPT
  - Discussed dedicated AI workstations (Mac Minis with own email/phone)
- Ella had connectivity issues throughout call

### Google Ads Performance Review

- PMAX campaigns showing steady improvement post-New Year slump
- New account value set at $216 - may need adjustment since accounts have lifetime value beyond one-time purchases
- Strong conversion performance in segmented campaigns
  - Screw cap category: 6 sales, $20K revenue (unprecedented for search campaigns)
  - Yeast/nutrients: $150 spent, $3K revenue
  - Brand campaigns performing as expected
- Search campaigns now showing purchase attribution that wasn't visible before

### Analytics Setup for Lallemand Distilling

- Need to mirror Scott Labs tag setup for Lallemand website
- Successfully tested and configured tags for:
  - New account creation
  - New profile registration
  - Profile login tracking
- Ella managing distilling marketing due to parent company outsourcing strategy
  - Provides job security in volatile alcohol market
  - Industry challenges: overproduction during COVID, declining consumption as people became happier post-pandemic
- Current traffic very low (3 email clicks), mostly direct sales
- Started e-commerce ~2 years ago, just began email marketing

### Trade Show & Market Context

- Recent trade show went well, manageable minor hiccups
- Ella manages entire show logistics (booth setup, materials, lead collection)
- Australia trip observation: weak beer market, no IPA culture, strong wine regions (Margaret River, Adelaide)
- Willie Nelson still performing at 92

Action items