Client session

GetSojo

Wednesday, May 6, 2026 at 6:00 PM

Duration (min)

Notes

### Google Ads Account Setup Issues

-   Display network was accidentally enabled across search campaigns
    -   Caused $2,800+ spend on low-quality display traffic instead of search keywords
    -   Explains poor performance and potential bot traffic to Shopify store
-   Auto-apply settings were enabled
    -   Google automatically adding keywords, changing bids, modifying campaigns
    -   All auto-apply features turned off for manual control
-   Asset auto-generation disabled
    -   Prevents Google from changing business name, logo, site links
    -   Joy noted seeing different business names being tested automatically

### Campaign Structure Overhaul Needed

-   Current “Prospecting B2B” campaign has 172 keywords in single ad group
    -   Far too many keywords (should be 10-20 per group)
    -   Keywords too broad and unfocused
-   Recommended new structure:
    
    1.  Vacation rental amenities (general)
    2.  Bathroom amenities/shampoo
    3.  Kitchen amenities
    
    -   Each group 10-20 targeted keywords
-   Match types changed from exact to phrase match
    -   Allows more traffic while maintaining relevance
    -   Better for exploratory phase

### Search Terms Management Process

-   Primary ongoing maintenance task: review search terms report weekly
    -   Location: Insights & Reports > Search Terms
    -   Shows actual customer search queries triggering ads
-   Negative keyword strategy:
    -   Block irrelevant terms (e.g., “free samples” - unqualified traffic)
    -   Create master negative list for account-wide exclusions
    -   Use single words in quotes to block broader concepts
-   This process will be main homework between meetings

### Campaign Budget Allocation

-   Three search campaigns currently share $67/day budget
-   Recommended split:
    -   70-80% to prospecting campaigns (new customers)
    -   10-20% to brand campaign
    -   Small portion to Performance Max
-   Brand campaign reactivated with “sojo” keyword in phrase match
    -   Competing with New Jersey spa also named Sojo
    -   Important for brand protection

### Ad Copy and Landing Page Optimization

-   Current ad strength showing “Average” - needs improvement to “Excellent”
-   Recommendations:
    -   Use all 15 headlines and descriptions
    -   Include target keywords in headlines
    -   Match ad copy themes to keyword groups
    -   Align landing pages with ad messaging
-   Site links review needed - currently too many random pages

### Next Steps

-   **Thays/Susie**: Restructure campaigns into focused ad groups with 10-20 keywords each
-   **Thays/Susie**: Review and optimize ad copy for better ad strength scores
-   **Thays/Susie**: Set up weekly search terms review process
-   **Joy**: Contact Brad about changing account business name from “Get Sojo” to “sojo”
-   **All**: Next meeting Wednesday 10:30 AM - 12:00 PM Pacific (90 minutes) to review changes and discuss tracking setup

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Chat with meeting transcript: [https://notes.granola.ai/t/7dd105ed-5ed6-4da8-b60e-f11303909e02](https://notes.granola.ai/t/7dd105ed-5ed6-4da8-b60e-f11303909e02)

Action items