Client session

UBSI - Google Ads

Thursday, May 7, 2026 at 7:00 PM

Duration (min)

Notes

### Current Google Ads Campaign Status

- Running 4 campaigns targeting educators in Chicago area
- Spending $3/day, getting impressions but zero conversions
- 52 clicks for $44 spend on May 6th, 8 clicks for $3.84 today
- All clicks from Zillow searchers, no actual sign-ups despite traffic

### Landing Page Setup Issues

- Adam built custom landing pages using ColdFusion
- Multiple variations (long, short, different colors) all leading to same form
- Missing critical thank you page for conversion tracking
- Current setup shows completion message on same page vs. separate URL
- Google needs distinct thank you page URL to track conversions properly

### Campaign Configuration Problems

- Broad match keywords pulling irrelevant traffic
- Location targeting set to “interested in” vs. “located in” areas
- Search partners and display network enabled (should be search only)
- Multiple conversion goals creating confusion for Google’s bidding
- Audience targeting set to “observation” instead of “targeting”

### Target Audience Strategy

- Primary focus: Teachers, union members in Cook, DuPage, Lake counties
- Have uploaded list of 1,400 names/emails to Google
- Want to target people in their database who search real estate terms
- Considering Experian data append to expand list to 50-60k names
- Goal: Find teachers looking to buy/sell/refinance homes

### Keyword Strategy Discussion

- Current broad terms: Zillow, Redfin, general real estate searches
- Nick suggests more specific terms like “Chicago Teachers Union” + location
- Debate over broad vs. targeted approach given small budget
- Comparison to successful VA loan campaigns spending $25k/month on specific terms
- Challenge: Teachers don’t search with identifying terms like veterans do

### Budget and Performance Expectations

- Current: $3-10/day testing budget
- Proposed: $30-50/day for proper testing
- Target: 2-3 conversions daily at $25-40 cost per lead
- One recent conversion worth $10k commission (mortgage + real estate)
- Need month-long test period to gather meaningful data

### Technical Requirements for Fix

- Create dedicated thank you page with unique URL
- Clean up conversion goals to single form submission
- Change location targeting to “people in location”
- Switch audience from observation to targeting mode
- Turn off search partners and display network
- Set up proper Google Analytics tracking

### Next Steps

- Adam: Build thank you page today
- Nick: Send checklist email with technical requirements
- Test refined campaign with uploaded teacher lists + real estate keywords
- Run A/B test between current setup and Nick’s recommendations
- Evaluate results after 30-day test period with proper budget

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Chat with meeting transcript: [https://notes.granola.ai/t/89dc39d8-841a-409d-8ca4-23f1bd140336](https://notes.granola.ai/t/89dc39d8-841a-409d-8ca4-23f1bd140336)

Action items