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Client session
1 hr
Get Sojo - Google Ads
Thursday, May 28, 2026 at 7:00 PM
joy@getsojo.com
Granola
Duration (min)
Notes
### Current Campaign Performance & Tracking Issues - Campaign running with 1 ad group (AG1 - amenity buyers) - Tracking 3 leads successfully despite “enhanced conversions” warnings - Enhanced conversion errors due to Google not receiving email/phone data from HubSpot forms - Not urgent issue since conversions are counting - Recommend tech support call with Google rep to resolve - Removed duplicate conversion tracking to clean up data - Set up campaign-specific conversion goals (2026 main goals folder) ### Google Tag Manager Audit Results - Single active GTM container (ending in XP) properly installed - Contains multiple tracking tags: GA4, Hotjar, Meta Pixel, LinkedIn - Two unused/empty GTM containers can be ignored - Claude AI analysis was misleading about “rogue” containers - Potential duplicate tracking codes may exist in Shopify liquid files - Action needed: Check for duplicate codes in Shopify templates ### Campaign Optimization & Keyword Analysis - Hotel supply store keyword generated most traffic (15 clicks) but may be too broad - Search terms review revealed irrelevant traffic: Cisco, Dove brand searches - Added negative keywords: “Cisco”, “Dove” to campaign negative list - Remaining search terms much more targeted: vacation rental amenities, VH supplies - Cost per conversion improving with cleaner keyword targeting ### Ad Group Structure & Expansion Plan - Current spreadsheet has 6 planned ad groups (AG1-AG6) - AG1 (amenity buyers) live and performing well - Separate brand campaign planned with different keyword set - Recommendation: Split hotel-focused keywords into separate ad group - Budget allocation needed between prospecting vs brand campaigns ### Account Management Handoff - Sojo team requesting Nick take over hands-on management - Team feels “from negative one to zero” after month of setup - Nick to set up remaining ad groups from Thays’s spreadsheet - Pricing discussion: hourly calls vs management fee based on ad spend ### Next Steps - Thays: Complete headlines/descriptions for AG2-AG6 by Monday - Thays: Add brand keywords to main spreadsheet - Joy: Provide budget allocation between prospecting/brand campaigns - Nick: Set up remaining ad groups and campaigns - Team: Connect via Slack for quick communication during setup phase - Future: Schedule Google tech support call for enhanced conversions issue --- Chat with meeting transcript: [https://notes.granola.ai/t/b785ae0b-f8cb-45c4-b2c4-28049ae201c7](https://notes.granola.ai/t/b785ae0b-f8cb-45c4-b2c4-28049ae201c7)
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