Client session

New Narratives

Thursday, February 19, 2026 at 7:00 PM

Duration (min)

Notes

### Google Analytics Setup

- Connected Google Analytics to Ashley's Squarespace website
  - Created new Analytics property "New Narratives"
  - Added tracking code to Squarespace header
  - Verified data collection is active
- Real-time tracking now working
  - Shows visitors on site map
  - Dashboard for all traffic sources (ads, referrals, social media)

### Google Ads Integration

- Linked Google Analytics to Google Ads account
  - Connected through Data Manager
  - Enabled data sharing between platforms
  - Critical step for ad optimization
- Without this connection, ads have "very little chance of success"

### Website Goal Tracking Setup

- Created "Thank You" page for form submissions
  - Duplicated contact page, removed form
  - Set URL slug to "/thank-you"
  - Hidden from Google search indexing
- Configured form redirect to thank you page instead of showing message
- Removed email contact info to force form usage for better tracking

### Analytics Event Configuration

- Created conversion event "free_consultation_2"
  - Triggers when URL contains "thank-you"
  - Marked as key event for Google Ads import
  - Set to count once per session
- Adjusted data retention to 14 months (maximum allowed)
- Enabled enhanced data collection for Google Ads integration

### Google Ads Goal Setup

- Created conversion action in Google Ads
  - Imported Analytics event as "Submit lead forms"
  - Set as primary conversion goal
  - Removed default/meaningless goals Google created
- Now ads can optimize for actual consultation requests

### Campaign Strategy Discussion

- Paused existing "Smart Campaign"
  - Generated 2,000+ clicks but likely low-quality traffic
  - Showed ads everywhere (display, not just search)
  - Broad targeting with poor message matching
- Recommended search-only campaigns with specific targeting

### New Campaign Structure

- Created "Therapist Categories" campaign for Chicago area
  - Search ads only (turned off display networks)
  - Geographic targeting: Chicago + Winnetka office zip
  - Set to target people physically in location (not just interested)
- Planned ad group structure:
  1. General therapist searches
  2. Depression-specific searches
  3. Other condition-specific groups
- Keywords set to "phrase match" instead of broad match for better control

### Next Steps

- Ashley to populate ad copy with multiple headlines and descriptions
  - Use ChatGPT for brainstorming ad copy ideas
  - Fill out all available headline/description slots
  - Include keywords in headlines for better ad strength
- Clone general ad group for condition-specific campaigns once optimized
- Schedule follow-up: Thursday Feb 26, 11am CT / 9am PT

Action items