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Client session
New Narratives
Thursday, February 19, 2026 at 7:00 PM
ashleydolanpsyd@gmail.com
Granola
Duration (min)
Notes
### Google Analytics Setup - Connected Google Analytics to Ashley's Squarespace website - Created new Analytics property "New Narratives" - Added tracking code to Squarespace header - Verified data collection is active - Real-time tracking now working - Shows visitors on site map - Dashboard for all traffic sources (ads, referrals, social media) ### Google Ads Integration - Linked Google Analytics to Google Ads account - Connected through Data Manager - Enabled data sharing between platforms - Critical step for ad optimization - Without this connection, ads have "very little chance of success" ### Website Goal Tracking Setup - Created "Thank You" page for form submissions - Duplicated contact page, removed form - Set URL slug to "/thank-you" - Hidden from Google search indexing - Configured form redirect to thank you page instead of showing message - Removed email contact info to force form usage for better tracking ### Analytics Event Configuration - Created conversion event "free_consultation_2" - Triggers when URL contains "thank-you" - Marked as key event for Google Ads import - Set to count once per session - Adjusted data retention to 14 months (maximum allowed) - Enabled enhanced data collection for Google Ads integration ### Google Ads Goal Setup - Created conversion action in Google Ads - Imported Analytics event as "Submit lead forms" - Set as primary conversion goal - Removed default/meaningless goals Google created - Now ads can optimize for actual consultation requests ### Campaign Strategy Discussion - Paused existing "Smart Campaign" - Generated 2,000+ clicks but likely low-quality traffic - Showed ads everywhere (display, not just search) - Broad targeting with poor message matching - Recommended search-only campaigns with specific targeting ### New Campaign Structure - Created "Therapist Categories" campaign for Chicago area - Search ads only (turned off display networks) - Geographic targeting: Chicago + Winnetka office zip - Set to target people physically in location (not just interested) - Planned ad group structure: 1. General therapist searches 2. Depression-specific searches 3. Other condition-specific groups - Keywords set to "phrase match" instead of broad match for better control ### Next Steps - Ashley to populate ad copy with multiple headlines and descriptions - Use ChatGPT for brainstorming ad copy ideas - Fill out all available headline/description slots - Include keywords in headlines for better ad strength - Clone general ad group for condition-specific campaigns once optimized - Schedule follow-up: Thursday Feb 26, 11am CT / 9am PT
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