Client session

K Play Solutions

Wednesday, January 28, 2026 at 6:00 PM

Duration (min)

Notes

### Brian's Australia Trip

- Two-week trip to Melbourne and Sydney
- Sydney highlights:
  - Attended cricket Ashes tournament (England vs Australia)
  - Day 3 of 5-day test match at historic stadium
  - 60,000 people in pink for cancer awareness day
  - Learned rules from Minnesota Indian cricket fan
- Melbourne activities:
  - Visited dad's former university (Monash) where he taught law in 1968
  - Met dad's remaining friend from that year (memory issues)
  - Great Ocean Road tour, kangaroos, koalas, Twelve Apostles
  - Australian Open tennis - saw Alcaraz and Sabalenka on day 1
  - Walked 1.5 miles daily from hotel to tennis venue
- Dad (83 years old) handled travel well, daily walker
- Impressed by Chinese electric vehicles in Uber fleet

### Business Development Plans

- EU entity formation for K Play expansion
  - Considering Romania (Cluj) for manufacturing/installation center
  - Cluj described as "Silicon Valley of Romania" - university town, tech-focused
  - Marketing Google Ads strategy throughout Europe
- Two major projects in pipeline:
  1. Christ Fellowship Church, Dawsonville GA - $240k
  2. Explorer's Outpost, Morsagon UT - $180k
- New ninja design completed for Connecticut client
- Resolved Max (technical designer) issues:
  - Paid off difficult contractor (described as drug addict)
  - Ovi taking over pricing and supply chain
  - John and Jordan handling most installations
  - Reduced quotation costs from $300 per quote

### Google Ads Performance Review

- Last 30 days spend: $7,400 (approaching $360/day budget limit)
- Conversion rate: ~7% website visitors fill out forms
- Pacific Coast: 9.2-10.8% conversion (higher than normal)
- East Coast: 7-8% conversion (flat)
- More California leads coming in
- Decision: No changes to campaigns currently

### Operational Updates

- Pipedrive cleanup needed - Kim handling most follow-ups
- Website updates required:
  - Nick to send Loom tutorial for Brian to make changes
  - Brian to mark specific items needing updates
- Roly Polies project with Brittany delayed until March due to construction permitting
- Equipment stored in warehouse until ready

Action items