Client session

Scott Labs (Ella/Jared/Nick)

Tuesday, January 27, 2026 at 9:00 PM

Duration (min)

Notes

### Campaign Performance & Optimization

- Getting couple purchases and sign-ups from PMAX campaigns during slow December period
  - YouTube clicks showing promising engagement
  - Impressions showing zero on some placements, needs monitoring
- Ad placement review conducted
  - Blocked mobile apps previously (waste of budget, mostly kids)
  - YouTube videos appearing in Spanish content - audience-based targeting by Google
  - Can block specific YouTube channels if needed via Tools > Brand Safety > Excluded Placements
- Budget allocation discussion pending
  - One campaign budgeted $120/day but not spending much
  - Within overall budget constraints
  - Waiting for Ella's input on reallocation strategy

### Trade Show Season & Video Content

- Ella at major Sacramento wine trade show this week
  - Scott Labs has biggest booth, multiple day setup
  - Industry's primary vendor discovery period
- Video content expansion planned
  - Videographers on retainer ready to create YouTube ads
  - Current filtration video was quick creation, needs professional versions
  - Most traffic coming from search anyway, not video placements

### Team Structure & Systems

- Todd still handling content/copy and research articles
  - Google Ads moved out of his scope to Jared
- Jared learning Salesforce administration
  - Taking admin courses after Tristan's departure left gaps
  - Discovering broken automations and missing case fulfillment
  - Weekly issues surfacing from previous setup

Action items