Client session

Therapro

Tuesday, April 28, 2026 at 5:00 PM

Duration (min)

Notes

### Billing & Account Status

- Karen accidentally paid all outstanding invoices except the two 2024 ones — resolved the backlog
- Two 2024 invoices still outstanding; Nick agreed to extend payment over another month or two
- All 2025 and 2026 invoices now confirmed paid

### Google Ads — Campaign Audit

- Performance Max campaign was never fully paused — had been spending ~$1,450 in the last 30 days unnoticed
  - Explains why overall performance looked poor; also explains the retargeting ad a contact reported seeing
  - Doug paused it during this call
- The two assessment search campaigns (paused and restarted ~1.5 months ago) are spending ~$460-$470 combined and performing reasonably
  - ROAS closer to 7-8x, not the ~2x Doug initially thought
- URL canonicalization change (category/subcategory path added to URLs) unlikely to be causing performance issues
  - Tracking code unchanged; landing page URLs in ads still point to old shorter URLs but redirect correctly

### Google Merchant Center — Feed Planning

- NetSuite team has the required fields spreadsheet; Doug reviewing progress this Thursday
- Agreed to start with parent SKUs only — simplest approach, images always match parent
  - Child SKUs (e.g. replacement forms) are an opportunity lost but too complex to curate manually across ~1,000+ products
- Key field considerations:
  - Availability: default to "in stock" (drop-ship items fulfill quickly; volatility low)
  - Brand: not cleanly stored in NetSuite — may need to use vendor name as a workaround
  - Pricing: must match exactly what's on the product page
- Once feed is live, link Google Sheet directly to Merchant Center — no manual uploads needed after initial column mapping
- Inventory automation: not urgent given low volatility, but worth flagging products that are permanently discontinued

### Next Steps

- Doug

- Settle the two remaining 2024 invoices over the next 1-2 months
  - Get NetSuite team to produce a parent-SKU export with required Merchant Center fields (review this Thursday)
  - Share the draft feed with Nick once ready so they can walk through it together
  - Dismiss Google Ads recommendations at the start of each meeting going forward

- Nick

- Review the Merchant Center feed with Doug once NetSuite export is ready
  - Keep Performance Max paused; reassess once feed is set up

Action items