Client session

ATI Construction

Tuesday, April 21, 2026 at 9:00 PM

Duration (min)

Notes

### Platform Demo Overview

- Marketing analytics platform with WordPress integration
- Features include:
  - Content scraping and SEO optimization recommendations
  - AI assistant for questions and insights
  - Google Ads and Microsoft Ads campaign management
  - Social media activity tracking
- Activity log captures system events (Instagram/Facebook posts)
- Customizable columns and comparison views (week/month over month)

### Technical Recommendations

- Add AI usage logging to monitor API costs
  - Track every AI call to understand usage patterns
  - Prevent clients from overusing AI features
  - Consider usage tiers or limits for profitability
- Database for admins to monitor AI token consumption
- Especially important with multiple users to prevent runaway costs

### Scaffold Exchange Integration

- Nick requested adding Scaffold Exchange website for analysis
- Platform could provide SEO insights and recommendations
- Potential areas for improvement:
  - Better structured data implementation
  - Content optimization tips
  - Website performance analysis
- Nick acknowledged limited SEO knowledge, sees value in automated insights

### Next Steps

- Darren: Add Scaffold Exchange website to platform for testing
- Darren: Implement AI usage logging system
- Darren: Continue daily platform testing and refinement

Action items