Client session

Home Promise

Monday, March 2, 2026 at 9:00 PM

Duration (min)

Notes

### Google Ads Account Updates

- Need to follow up with Kathleen on search marker removal setting
  - She was supposed to send instructions on how to update this setting
  - Both Nick and Jack thought they had changed it but couldn't locate where
  - This was a solution they were enthusiastic about
- Cost analysis spreadsheet completed
  - Added labels to map qualified conversion costs
  - Only change made was labeling for report data extraction

### Campaign Performance Review

- Last 30 days performance (up to March 1st)
  - 41 conversions in acceptable range
  - Search campaigns performing well, cheaper cost per conversion than Performance Max
  - 98% budget utilization
- Export data ready and uploaded to Google Drive

### Jack's Medical Consultation Update

- Consulted with doctor in Argentina about chronic ankle instability
- Stem cell treatment assessment:
  - Can strengthen ligaments slightly but cannot repair severely stretched/torn tendons
- Surgical recommendation:
  - Biomaterial lattice framework approach for tendon regrowth
  - Secured with screws at attachment points
  - Doctor enthusiastic about surgery for Jack's specific condition
- Nick's pickleball toe injury:
  - MRI showed torn tendon on second toe
  - Options: live with it or 2-3 month recovery surgery

### HomePromise Staffing Plans

- Recruitment timeline:
  1. Start recruiting in 2 weeks
  2. First week of April - interviews in Ohio
  3. Second recruitment phase after Ohio trip
  4. Third week of April - return for additional hires
- March focus: automation improvements
  - Reduce operational staff workload on repetitive tasks
  - Leverage new mortgage software tools implemented in December

### Next Steps

- Nick: Follow up with Kathleen on search marker setting instructions
- Continue monitoring campaign performance with current optimizations
- Reconnect next week for regular check-in

Action items