Client session

Curing Alzheimer's Disease

Tuesday, April 7, 2026 at 7:00 PM

Duration (min)

Notes

### Google Account Cleanup & Organization

- Consolidated from 3 scattered accounts to 2 focused ones:
  1. anna@worldviewcreative.com - Analytics & ads management only
    - Paying $16/month for Google Workspace (could downgrade to $8)
    - 4TB storage with only 15GB used
    - Removed alternate recovery emails and cleaned up access
  2. curingalzheimersdisease@gmail.com - Main business operations
    - All contracts, grants, images, business files
    - Primary working account
- Deleted suspended Google My Business listings
- Two verified GMB accounts remain active (one per email)

### Website & Domain Strategy Restructure

- Problem solved: Eliminated Google confusion between similar domains
- New structure:
  - curingalzheimersdisease.com -> Foundation website
  - alzheimersana.com -> Personal brand/speaking/TikTok content
- Purchased alzheimersana.com over weekend
- Redirected curing-alzheimers.com to foundation site
- Clear separation prevents Google indexing conflicts

### Analytics Setup & Historical Data Recovery

- Discovered valuable historical data from pre-migration period
- Current setup:
  1. Old property: Traffic through July 2025 (before site migration broke tracking)
  2. New property: Foundation site tracking (active)
  3. Created placeholder: Alzheimer's Ana site (measurement ID ready)
- Added worldwide creative Gmail as user to access all properties
- Can now view historical and current data from single login

### Google Ads Grant Issues

- $10K/month grant severely underperforming
- Current spend: Nearly $0 (was spending $2,100 before recent changes)
- Campaign stuck in "learning" mode after account modifications
- Immediate action: Reactivated paused "Donate to the lab" campaign
- Common issue with Google Ad Grants - spending restrictions are challenging

### Next Steps

- Thursday 4/7, 2pm PT: Follow-up meeting
- Anna will monitor reactivated ad campaign performance
- Review website traffic to donation pages using new analytics setup
- Address Google Ads grant compliance and optimization strategies
- Implement tracking code on alzheimersana.com when ready

Action items