Client session

Zinnia / Nick - Elle Maternal Wellness

Monday, March 30, 2026 at 6:30 PM

Duration (min)

Notes

### Google Ads Account Setup & Verification

- Business verification completed successfully during call
  - Resolved Dun & Bradstreet number confusion
  - Healthcare verification not required (doesn't meet pharmacy/experimental drug categories)
  - Account now verified and ready for campaigns

### Analytics & Tracking Infrastructure

- Set up Google Analytics account from scratch
  - Connected to Wix website via Google Tag Manager
  - Configured IP anonymization for HIPAA compliance
  - Real-time tracking now functional
- Created custom conversion event "confirmation page"
  - Tracks free consultation bookings
  - Linked to Google Ads for conversion tracking
  - Set as key event for campaign optimization

### Website Funnel Optimization

- Current setup: Wix main site → Go High Level subdomain thank you page
- Recommended changes for better tracking:
  - Move thank you page back to Wix domain
  - Embed Go High Level form on Wix instead of redirecting
  - Implement UTM parameters for traffic source tracking
- HIPAA considerations discussed for form data collection

### Keyword Research & Strategy

- Focus on high-intent, location-specific terms
  - Primary: "concierge psychiatry San Diego"
  - Secondary: "private psychiatrist near me"
- Discovered low competition for concierge psychiatry terms
  - No major advertisers currently bidding
  - Opportunity for organic content creation
  - Recommended writing targeted blog articles using Manus AI

### Campaign Structure Planning

- Started building first search campaign
  - Geographic targeting: San Diego area initially
  - Budget strategy: Start with clicks, move to conversions later
  - Exact match keywords in quotes for precision
- Plan to create second campaign for broader California targeting

### Content Marketing Opportunities

- Low competition presents SEO opportunity
  - Write articles targeting "concierge psychiatry" keywords
  - Use Manus AI to analyze competitor pages and create optimized content
  - Leverage Whisper for voice-to-text article creation

### Next Steps

- Zinnia: Complete Google Ads campaign setup (paused until next meeting)
- Zinnia: Research HIPAA compliance for enhanced tracking features
- Zinnia: Migrate thank you page to Wix domain
- Zinnia: Create targeted blog content for organic traffic
- Nick: Follow up on conversion tracking issues with existing client
- Both: Continue campaign setup Wednesday at 2 PM

Action items