Client session

K Play Solutions

Thursday, February 12, 2026 at 6:00 PM

Duration (min)

Notes

### Stock Market Discussion

- Major software sell-off impacting portfolios
  - AI fears driving market overreaction - belief AI will replace all software development
  - Netflix down $800, Amazon losses, Owl software down $500 today
  - Google up $29, Costco up $100 (consistently strong performer)
- Investment strategy: Hold positions, don't sell during volatility
  - Market parallels to COVID crash - those who sold missed recovery
  - Current drivers: Epstein files, tariffs, AI disruption fears
  - New AI video generation technology creating Netflix disruption concerns

### Health & Equipment Recommendations

- Nick's foot/toe issues from pickleball
  - Plantar plate injury connecting toes to metatarsal bones
  - Dr. Peterson appointment scheduled: Thursday Feb 19th, 1:30pm
  - MRI completed, awaiting results discussion
- Shoe recommendations from Brian:
  - Hoka Men's Clifton for walking/running - "game changer"
  - Oofos slippers for indoor use (hard to find, available at podiatrist office ~$50)
  - Podiatrist warns against thick-soled shoes for racket sports (ankle twist risk)
  - May need orthotics depending on diagnosis

### Business Updates & Tasks

- Website image uploads pending
  - Juliet to upload images to OneDrive for Crisis Fellowship Church, Cowboy Fellowship, Explorers
  - Kids Dental Springfield placeholder exists
  - Cuyahoga Falls images available, Springfield Mommy missing images
- Google Ads performance review
  - Current spend: $7K/month with ~7.5% conversion rate (above industry average)
  - Branded keyword campaign generating conversions at $3.50 cost
  - Google called Brian for support on client issue (spending $25K/month)
- Pipeline follow-ups: 26 automated final follow-ups in queue

### Next Steps

- Nick: Create interactive electronics landing page with links to all subcategories
- Brian: Purchase Hoka shoes through Nick's Amazon referral
- Juliet: Upload remaining website images to OneDrive

Action items