Client session

Ella / Nick - Valo.wine

Thursday, March 19, 2026 at 9:30 PM

Duration (min)

Notes

### Valo Wine Marketing Strategy Discussion

- Current challenges with Valo Wine Vancouver tasting room
  - Located on backside of Rediva building, not easily visible
  - Owner Michael distrustful of marketing after bad experiences
  - Hesitant to commit $1,000/month without proven results
- Geographic targeting focus
  - Primary: Vancouver area
  - Secondary: Portland border area only (Portland residents don't cross bridge to Vancouver)
  - Waterfront district has 10+ wineries/tasting rooms creating foot traffic

### Google Business Profile Optimization (Completed Live)

- Updated business name to "Valo Wine Vancouver Tasting Room"
- Added comprehensive categories: Winery (primary), tourist attraction, wine bar, wine club, wine store, small plates restaurant
- Rewrote description with keywords: Washington winery, chef-driven hospitality, diverse wine portfolio, beer, cider, small plates
- Fixed inconsistent branding (removed confusing Missalto label references)
- Valo has strongest reviews (4.8 stars vs competitors' 4.5-4.6)

### Proposed Campaign Structure & Budget

- Total monthly budget: $500-1,000
- Allocation: 65% Meta, 35% Google (based on Ella's Instagram discovery preference)
- Google campaigns:
  - Keyword targeting: "wineries near me," "wine tasting," "wine bar"
  - Geographic focus on Vancouver area
  - Retargeting website visitors from Google traffic
- Meta campaigns:
  1. Video campaign (sizzle reel of tasting room)
  2. Display campaigns targeting competitor business visitors
  3. Geographic + demographic targeting for waterfront district foot traffic
- Success metrics: Vancouver tasting room page visits, reservation button clicks
- Setup support: $200/month consulting (twice monthly first few months, then monthly)

### Next Steps

- Ella: Propose campaign structure to Michael today at 5pm meeting
- Ella: Set up Google Tag Manager on Squarespace site
- Ella: Create video content during Friday tasting room visit
- Nick: Available to help with campaign setup once approved

Action items