Client session

K Play Solutions

Thursday, April 9, 2026 at 5:00 PM

Duration (min)

Notes

### Stock Portfolio Discussion

- AppLovin stock volatility causing concern
  - Went up significantly, then down, now back near purchase price
  - High volatility compared to other holdings (Google up 18%, Netflix up 14%, Anders up 18%)
  - Decision: Sell AppLovin due to discomfort with volatility
  - $16 loss on exit, executed during call
- Investment philosophy difference
  - Brian prefers buying on dips unless fundamentals change
  - Nick prefers reducing volatile positions
- Other tech stocks performing well but moving unpredictably with daily AI news

### Personal Updates

- Nick's son Micah's first trip outside Southern California
  - Age 14, first plane trip, visited San Diego
  - Eye-opening experience seeing trees, less crowded areas, historic buildings
  - Mother finally allowed travel, relationship reaching "new plateau"
  - Summer visit planned
- Travel disruption due to ICE operations at airports
  - 5-6 hour security lines nationwide
  - Brian cancelled LA portion, only went to San Diego pickup
  - Arrived 5 hours early for return flight

### Google Ads Performance Review

- Strong metrics across the board
  - Conversion rate: 8% (better than normal)
  - Cost per conversion: $45 (lowest in a while, down from ~$30 range a year ago)
  - Monthly spend: $5,600 (last 30 days)
- Performance context
  - Equivalent to $75-80K trade show investment annually
  - Low spam/junk leads compared to typical businesses
- Secondary marketing channel discussion
  - Currently over-reliant on Google Ads
  - Potential options: YMCA outreach, entertainment center targeting
  - Decided to revisit after current pipeline cleared

### Pipeline Management & CRM Updates

- Pipedrive activities reduced from 110 to 80 (target: zero)
  - Achieved zero activities week before Micah's visit
  - Disrupted by travel but back on track
- Final follow-up email campaign sent
  - Immediate response from Priscilla Arona expressing interest
  - Working with architect, positive engagement
- Priority list sorting fixed
  - Now defaults to most recent first (descending order)
  - Eliminates need to manually sort each session

### Website & Project Updates

- Interactive electronic projects page enhancement
  - Added "Interactive Electronic - All Categories" link to navigation
  - Provides single URL for sharing complete project portfolio
  - Eliminates need to search for comprehensive link each time
- Project documentation status
  - Most renderings uploaded with activity zone labels
  - Pathways project ready but blue button not displaying (troubleshooting needed)
  - Southwest Chinese Baptist missing photos (John installer to resend)
- Square footage accuracy review needed
  - Some measurements incorrect on website vs PDFs
  - Play Gallatin corrected: 40x16x8 (was showing 40x20)

### Video Thumbnail Improvements

- Current thumbnails need better overview shots
  - Many show zoomed-in views rather than full playground structures
  - Priority projects for new thumbnails:
    1. Explorers Outpost
    2. Christ Fellowship Chapel
    3. Southwest Islander
    4. First Baptist
    5. Apostolic
- Process: Extract better overview frames from existing videos
- Julietta unavailable due to major Madison Wisconsin project ($1M+ sale)

### Action Items

- Nick: Troubleshoot Pathways blue button display issue
- Nick: Fix JotForm character limit in Pipedrive integration
- Nick: Create new thumbnails for 5 priority video projects
- Nick: Upload new installation photos when John resends via WeTransfer
- Nick: Review website square footage accuracy against PDF specifications
- Brian: Follow up with installer John for missing project photos

Action items