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Client session
K Play Solutions
Thursday, April 9, 2026 at 5:00 PM
brian@kplay-solutions.com
Granola
Duration (min)
Notes
### Stock Portfolio Discussion - AppLovin stock volatility causing concern - Went up significantly, then down, now back near purchase price - High volatility compared to other holdings (Google up 18%, Netflix up 14%, Anders up 18%) - Decision: Sell AppLovin due to discomfort with volatility - $16 loss on exit, executed during call - Investment philosophy difference - Brian prefers buying on dips unless fundamentals change - Nick prefers reducing volatile positions - Other tech stocks performing well but moving unpredictably with daily AI news ### Personal Updates - Nick's son Micah's first trip outside Southern California - Age 14, first plane trip, visited San Diego - Eye-opening experience seeing trees, less crowded areas, historic buildings - Mother finally allowed travel, relationship reaching "new plateau" - Summer visit planned - Travel disruption due to ICE operations at airports - 5-6 hour security lines nationwide - Brian cancelled LA portion, only went to San Diego pickup - Arrived 5 hours early for return flight ### Google Ads Performance Review - Strong metrics across the board - Conversion rate: 8% (better than normal) - Cost per conversion: $45 (lowest in a while, down from ~$30 range a year ago) - Monthly spend: $5,600 (last 30 days) - Performance context - Equivalent to $75-80K trade show investment annually - Low spam/junk leads compared to typical businesses - Secondary marketing channel discussion - Currently over-reliant on Google Ads - Potential options: YMCA outreach, entertainment center targeting - Decided to revisit after current pipeline cleared ### Pipeline Management & CRM Updates - Pipedrive activities reduced from 110 to 80 (target: zero) - Achieved zero activities week before Micah's visit - Disrupted by travel but back on track - Final follow-up email campaign sent - Immediate response from Priscilla Arona expressing interest - Working with architect, positive engagement - Priority list sorting fixed - Now defaults to most recent first (descending order) - Eliminates need to manually sort each session ### Website & Project Updates - Interactive electronic projects page enhancement - Added "Interactive Electronic - All Categories" link to navigation - Provides single URL for sharing complete project portfolio - Eliminates need to search for comprehensive link each time - Project documentation status - Most renderings uploaded with activity zone labels - Pathways project ready but blue button not displaying (troubleshooting needed) - Southwest Chinese Baptist missing photos (John installer to resend) - Square footage accuracy review needed - Some measurements incorrect on website vs PDFs - Play Gallatin corrected: 40x16x8 (was showing 40x20) ### Video Thumbnail Improvements - Current thumbnails need better overview shots - Many show zoomed-in views rather than full playground structures - Priority projects for new thumbnails: 1. Explorers Outpost 2. Christ Fellowship Chapel 3. Southwest Islander 4. First Baptist 5. Apostolic - Process: Extract better overview frames from existing videos - Julietta unavailable due to major Madison Wisconsin project ($1M+ sale) ### Action Items - Nick: Troubleshoot Pathways blue button display issue - Nick: Fix JotForm character limit in Pipedrive integration - Nick: Create new thumbnails for 5 priority video projects - Nick: Upload new installation photos when John resends via WeTransfer - Nick: Review website square footage accuracy against PDF specifications - Brian: Follow up with installer John for missing project photos
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