Get Sojo - Google Ads

Hello.

Hello.

Hey Nick.

Hey, how are you guys?

Good.

How are you?

Good.

So I like to. I liked all your questions, Thays. Very thorough.

Yeah.

That was some work there.

Yeah, you got a long list. So we. We got conversion problems.

Let me see. I think Joy's here.

Hey, Joy.

All right.

So Thays, maybe share your screen, and then I guess you have those. Both those emails had a lot of different questions.

So you. You pick what you think is most important and I'll start trying to answer.

Nick, we also wanted to ask you if we could maybe start to get some more hands on help from you. I know you actually manage paid ads because I do think we're now. This is less. I thought we were going to be jumping into a paid ads account that we could just be taught how to run and optimize.

We also wanted.

And I feel like we've not gotten from negative one to zero yet. And so we're feeling a little bit out of our depth and a little bit slow. We're now like a month in and nothing's really running. Is that something that we could pass off to you to start getting your hands dirty in there? Help us get some things set up and troubleshoot.

Yeah, sure.

I mean, I think we have made a lot of cleanup progress, so I don't think any of it's been wasted time.

No, I don't think it's been wasted at all. We've learned a ton, but we just need a little bit of jump start.

But.

Yeah, sure.

I think.

You want to just. Maybe we'd go through this stuff today and then at the end of this call, we can see if you guys want me to do stuff or manage it.

I I love the business.

Yeah, well, love to give it to you. Susie and Thays, does that sound like a good plan to you guys? Maybe Thays, you can walk through what you've been seeing for the first half of the call. Like kind of catch Nick up and then the back half of the call.

We can talk about a handoff plan.

Yeah, I'd also love to look at the campaign that was set up on Friday to see if we can see any in the anything learning there or if it's set up correctly, like how that's going.

Yeah.

Love it.

Okay.

All right, so Nick, this is basically where I found that issue. We have a campaign going.

So this is the campaign right here. We are going with one ad set for now. I'm working on setting up the rest of them based on that spreadsheet that I shared with you. And then on this screen with the overview, this is where I found these two guys right here, these two errors. And that's where that screenshot came that I sent you.

Okay. Click the enhanced, so that just may be some sort of how spot is not passing this over. Let's see.

Instructions. I mean, some of this we may have to just actually request a call with the Google tech support, and they might need to look at.

Our. Let's see.

Let me know if you're going to scroll.

Yeah. Scroll down.

Okay. Click of that summary.

And scroll down to that lead.

It's probably under submit lead form. Open up that thing on the right.

You see, hover over that needs attention.

Yeah. So it's. It's tracking. Enhanced means basically that when the form gets filled out.

Google wants us to pass back to them, like the phone number and the email, and then it, like, double checks that the conversion is linked. It's probably because they also want to track as much data as they possible for their own benefits.

In your, in this case, it looks like it's counting, so it's probably not a major deal.

I think we would, if we want to really see if there's any solution to that, we probably would have to meet with the Google.

Rep and get connected to the tech team, and they may say this HubSpot form needs to have this other parameter passed, which is sometimes a little technical.

I don't know if I would necessarily worry about it too much right now.

It's because it's counting.

But maybe we put it on our list. That would probably be the best if we can get rid of that status case.

Down.

If you have a wrap, if you. I don't know if we looked at that before under that help.

At the top right.

The one usefulness they have usually is that they can connect it to the free tech support.

So if you have a rep, which you may not. Yeah, usually they have a name of someone in a calendar link.

If you've got, it's got to. Do you have an email or anything recently from them? We could follow up.

And I could do it with you, Thays. We can get on a call one day with them.

Wait, do I need to do anything here though? Like how.

The only thing that, that needs attention means the enhanced. They're saying that they're not getting the email and the phone number from our form, which is probably a good thing in the best case. But I, since it's counting, since we have three tracked leads, it's not like it's not working at all. It's just probably not it not set up in the most advanced way.

Reservation here is like getting like double.

Like inaccurate data because like apparently we have a bunch of different tags, which is what.

The text that I sent you through email. Like that's what claude kind of like found.

So our reservation is.

Like when somebody clicks once, for example, it's firing twice.

That's our concern.

I think one thing you had on there was the tag. It might have two different tag managers. Is that what I read?

Yeah.

That would be good to clear up. That just means there's a tagged two different tag managers in your website somehow in the code base.

Is there, is that something that I, we could walk through right now so you could see on our screen?

Like kind of like high level.

Show me very quickly. Yeah. I don't know if I'll see if we can. Because sometimes they're just like someone who had made the website tacked in a tag manager into the code on some random template or page.

It wouldn't be in here.

I'm sorry, can you walk me through how to get there? I'm really lost in Google.

We'll go just maybe open up that email where you have the tag manager. I think it said the rogue tag manager.

Yeah.

Let's just read what it said again.

All right, so this is what it is right here.

I can't see. I just see the Google ads.

Yeah, I'm just trying to put my whole screen for you guys to see where you go.

Okay.

So this is it.

Okay.

So.

Rogue GTM container.

So.

Are we using to remind me? Are we using tag manager for anything else?

I'll go maybe open another, open up a Chrome tab with tag manager. It's tag manager.google.

Okay.

I know it's really small.

So probably the third one.

Right?

And then does that ID CXP? See at the top that GTM dash. So that's every tag. So tag manager is like this little.

Code you put on the site.

And then we can put our Facebook pixel or Google ads, all the, all the different tracking codes.

Can go here.

This I like to use it because it keeps you organized and all the marketing stuff can go in one place.

Yep.

Alternatively, you just put the codes right in the website. The, I think you're using Shopify. So all those template files and, but then one person puts it one place, you put it somewhere else, it gets very messy, very quick.

So ideally, all of your tracking could live in here and then else is out of the website.

That we just have. This is a nice, safe, like, container.

If you go to tags.

Well, you have this. Okay.

So does that ID number CXP? Does that match what claude was telling us in that email?

Yes.

Yeah.

It's the rogue one right here.

Okay, so I don't know why that would be called rogue because that's, is that container alive?

Click on the GTM, click on the blue label.

I'll go back, actually, go back to.

That.

And I can just click on the gtm number at the top right. Yeah. And then just test it. Let's see.

Oh, here.

Put the website.

We go.

Okay, so this is. Yeah. So this is not a rogue. This is tag manager that's on your website.

So all this stuff in here.

Is potentially like tracking. That's for one reason or another. I don't know. There's a long list of stuff.

But. So I think that email was a little misleading. Like, this is tag manager. That's good.

Go back to that email.

Yeah. So I don't. That doesn't sound accurate to me. That road GTM container because it says it's not GTM tag is not present. I mean, that's what that test is doing. It's trying to find it on your website, which I found it.

So I don't know what claud saw.

Thays just for context.

What did, what was like the prompt that got clawed to tell you these are all of the issues.

Is always a troublemaker.

I know. I'm like, this doesn't seem like a problem. This seems like it's set up.

The problem with AI, it always sounds so confident.

That it just. It makes you think everything is no matter what it says.

Right.

But I think that Google tag managers looks fine. I mean, obviously we didn't put all those tags on there.

But.

This is the whole.

Like thread that I had with cloud on this yesterday.

Did you start down this rabbit hole just because of that enhanced conversion warning?

Yeah.

Okay.

Yeah.

This is right here.

I would say that.

This is what I attached to my in my ass to kind of troubleshoot.

Okay.

I would probably just miss this as being an urgent thing right now. I think that enhanced is something that probably could be looked at, but in the big scheme of things, you're, you're tracking is counting something.

And if you go back to that conversion.

In Google ads, it really wouldn't be. Go back to ads and then go back to that submit lead form.

Keep going down. Go to that main one and then click on the lead gen sample form, the blue title.

So that count you see is one.

That basically.

That even if somehow, some way was tracking twice versus the same person.

This would limit the conversions to only ones.

So I think this would.

I think this would not be a major issue.

Okay, so we should just not worry about this then. Like.

I probably wouldn't. I would put it on the. I would probably say, let's try to get a. A medium with the tech to see if they can give us, because I think the HubSpot passing the data back could be the issue.

Which I'm not an expert at HubSpot.

So I think that could be something that we just need their help with.

And they, they do have a free.

Tech support.

If you have hub. I don't know if you have HubSpot tech support, too, but that's another option.

We do have, yeah, we do have an account manager who could help.

Okay.

With hubspot related questions for sure.

Okay. So, I mean, that maybe could be another thing. If you could email them or ask them and just say, look on my.

Lead form.

From HubSpot. I've set up a conversion. It's tracking in Google ads, but it's saying it's enhanced conversions or not tracking.

I'm sure. I mean, they have thousands, thousands of customers. They probably will have something to say about that.

Okay.

So we went through the first thing on Thays's email, the rogue GTM container. It seems like it's not rogue. This is set up correctly.

We can dismiss that.

Right?

Yep. And then that you open a tag manager Thays. I mean, that's point. I don't know.

If go back to that tag manager screen.

So.

Yeah, I don't know, Susie, if at some point you want to like this, this is. There's a lot going on here.

The old stuff or stuff you want to know about. But this could be an exercise and you see what is what, but it might be just for old ads.

And.

Stuff.

Where is our website here?

I see that.

That Google tag. See, like Google analytics. Usually a tag manager will start with that one, say, Google tag. See down to.

Right there, the ga4.

Right there.

That's like the most basic tag you'll usually have. You have just one tag end, you'll have your analytics tag.

And that's connected to your website.

Okay.

How.

Is some a little bit confused about that tag versus a tag at the top that ends in XP?

The GTM versus the GA4.

So. So tag manager. Just think of this whole program is just a box.

Yeah.

Like, just think of it as like a briefcase or a cardboard box.

Okay.

That you put on. If you click on the GTM tag at the top.

It gives you some code. So, like, if you started a new website today.

I would probably say, like Susie, just put on this. Let's make a free tag manager account.

It will give us this GTM number, and it will give us this code.

Put the code on your website.

And then. Okay, what do we want to put on there?

Analytics. We've created an analytics account and we create a tag and we put that inside this box.

So, like, everything is living inside this little envelope.

Does that kind of make sense?

So when you use the code and you insert it on our website, sounds like it was. Does it get added here?

That.

Where it says tags?

This is showing us everything that has the code on it.

Well, so if you just create, if we started this from scratch, we just created three tag manager account. There would be nothing in here. It'd be zero, no tax.

Yep.

Right.

All you would have is the tag manager, like, container open, which is the code that's in that top button.

And then, then we start thinking what things do we want on our website to track.

And then the first thing is usually, okay, I just need reporting. I need my stats. So Google analytics is the free reporting tool.

Then you go to another website. You make an analytics account.

It gives us some code.

But instead of putting that code on the website, we put that in the tag manager.

So we're just, we're just throwing our stuff in here as opposed to going into the back end of Shopify.

And slapping in line of code for this. And line of code and a line of code for LinkedIn. You're putting it all in here.

Got it. Okay.

So you guys kind of did that over time. Like, it looks like you have, you know, ga4 events, which are things that go into analytics. You have hot jar, which is some sort of, you know, viewing. You can kind of see the.

See the traffic on your site. There's probably, I don't know if you still have that tool, but there was some code they wanted to put on your site.

I don't know. Thay used to, is that something you have.

Yeah, it's implemented already.

Okay, so that's how you got it on the website is you just put that in here.

You must have done some LinkedIn ads and some other.

I mean, a bunch of other things.

So this is a good idea because say you had a LinkedIn person and you have Nick for Google ads and you have Thays for hot jar. A lot of times you don't want to give access to shop and you say, put it in here. Don't touch my website.

And then if Nick screws up something, you can just delete the tags.

Yeah.

Okay.

So.

Did we put it? We did put it on our website. Is that what that GA4 is that I'm looking at?

The four is the Google analytics tag, which. Yeah. So if you click on that.

So you see that number lf. I know it gets confusing because they all have an ID number.

Yeah.

But now open your analytics tab. You said the top.

I think you have it in the orange.

And then you click on the bottom left admin.

And you go to data streams.

On the right, middle right.

Down, down. Yep. Dated right over there.

And click into there.

See that measurement ID lf5?

That should match.

What we have in tag manager.

Okay.

Yeah. So.

If you didn't have tag manager, you could take code out of all these individual tools and put them on your website.

But tag manager is just a nice organized way to do it. So whoever did this, I think, was trying to keep everything nice.

And clean.

Which is good.

Okay.

Cool.

So. So like this. Yeah, that's. This is basically the way that this program is on your website is because we added a tag in tag manager for, for analytics, lf5.

Does that make sense, Susie?

Yeah, that makes sense.

I was like, what does that connect to? And I think we have talked about this before. So when you're looking at the tag manager, look at your analytics.

To kind of reference the source.

Yeah. In tag manager, this, like, to get actually information.

Okay.

Data, you're never used this for reporting. This is super easy to put junk on your site.

Right.

And it just helps you keep, keep it organized and something breaks, like, say, hot jar changes their code because they roll out a new version.

Right.

You don't have to go dive around in your Shopify files and try to find all those codes.

You can just come in here, click on hotjar, like click on hot jar taste. You'll see the code.

Yeah, I guess they even have a, they have, they have their own plugin for tag manager, so you don't have to put the code. You just put their ID number.

So that can, 551 connects to your hot jar.

ID number.

So it's really just kind of supposed to simplify your tracking codes. Otherwise, like back in the day, I used to put them right into my web HTML files, and then no one could ever find them.

Okay.

We're almost at half of the hours. I want to make sure we do get to look at our campaign and maybe pass off some of the stuff to you, Nick. Is there anything else urgent on that list, Thays, or anything that was a concern that we should be addressing?

I'm seeing duplicate conversion firing.

See hot draw at the bottom.

Nail hot jar.

Smart bidding structure.

I mean, I think Thays, the one main thing may be check later is just, I think the tag manager looks right to me and tag me on your site and you have all the tracking codes in tag manager, like hot jar and analytics and all that stuff.

You might have the tags in the Shopify files, too. So you might want to just put that in your list to see, do you have these codes directly in Shopify somewhere?

And just remove them because you don't need them in.

There. So maybe clod is seeing two things firing, but tag manager, I wouldn't touch. I would touch the stuff that's in your template.

So remove the code from Shopify if they exist and put them into Google tag manager instead.

Correct. But I think task manager looks like it already has them, so it's probably just if you see any duplicate tags in your look Shopify uses a language, I think a liquid, something liquid.

Of liquid.

Yeah.

Which is a little, it's another, another thing to learn.

But.

It might be worth looking at that a little bit and just making sure you don't have duplicate.

Codes in your liquid files.

Okay.

But I don't.

In the big scheme of things, I think you have it pretty clean. That enhanced conversions, honestly, probably shows up in the majority of counts.

And it's usually because Google says they're not getting every data point they want.

So sometimes you can't fix it, but we could talk to the tech team.

Nick, one quick question that I had, then that should be only one container here, right? Like based on that logic.

Generally, yeah, I don't know why you had set up these Facebooks or something else.

Like the meta tag.

Yeah, you're not even using that one.

Yeah. So to me, these don't look like they're being used.

Maybe those containers are also on your liquid. Maybe, maybe it's seen multiple dual tag manager things. Maybe someone added these, but then they never use them.

But I think that last one is the one that looks like you're using.

So could we.

So.

So one way to look is like, look at the code from the other containers and see if those are across.

Our.

Shopify as well.

Yeah, you could even, like, click into one of those quickly, Thays.

Go into this.

Yeah, you could just quickly do the same test. Click it. So if they click on that GTM number.

And just see if it.

S C.

This is a slightly different tag manager.

It hasn't even been installed, it looks like, so I don't think that we should be worried about that one.

I don't, I, I would guess that you could probably even throw these out, but maybe just maybe don't even touch them. Just leave them be.

Yeah.

Yeah.

Yeah.

Someone, someone who was doing meta might have been trying to do something fancy and they never did.

It.

So we should just use the tag manager ending in XP. That's our container.

Yep, that's one right here.

Yeah. Because if you could, if you go back to get, get to the last one, go to the last one.

And then you go to tags. Like you have a meta tags in here, I believe, too. Yeah.

There's, there's your Pixel.

So that's how you're communicating back to meta ads.

So generally, that's, that's, that's what I used to use as my business. I just had one pixel for Facebook. I put in my tag manager.

And then that's all you need. I don't know why you would need multiple tag containers.

Susie, do you want me to click through the campaign?

Yeah, and maybe we can click that quickly and then I'd love to kind of talk through passing, setting up our other ad groups and campaigns over to Nick too and see if you have any questions there, Nick, on like what we've done so far and what else we'd like to get.

Up and running.

I think it might be helpful Thays if you shared the ad group spreadsheet that we kind of were looking at that has our different ad groups and keywords on there.

Yes, this guy.

Okay, cool.

So this is the ad group that we and we put together a few ad groups.

And these are the ad groups that we'd like to get going.

So this is the first one that's live right now with the campaign.

That's number two. That's what I'm working on today.

Got it. Okay. So you were thinking one campaign with just multiple six ad groups with slightly different themes.

Okay.

I think we had.

We also have a brand.

Campaign Thays. This is a prospecting campaign. Yeah. So we have the brand keywords in a different spreadsheet.

I think.

I was in the keyword.

S.

It was very well organized.

You guys should do all my work.

I like your spreadsheet.

This is it right here.

So brands we would have like these two Susie.

And then it's under this guy right here. So we have the brand keywords here, which is haven't started the campaign.

On brand.

Okay.

So we can look at the prospecting one since we want to get those.

But no, did that noting that we have two campaigns that we want to run prospecting and brand. And they're separated into two different spreadsheets. And then going back to the other one.

That ag1 tab is what we kind of have active right now. So here's our ad group.

Here's all of our keywords, our negative keywords, the headlines and descriptions, as well as the site links.

So we set that one up.

Okay.

And I think that just provides a little bit of context in how things are organized on the back end. And then maybe we can look at the campaign and see if it's out of that like bidding strategy right now because we're kind of just.

Waiting for it to learn something from the ad.

Scroll to your keywords in the first column.

So you're kind of the way you're naming these Thays. Like this one was the ag1, which is amenity buyers.

Oh my God.

I don't know what. There you go. Sorry. Yep. I'm an idiot buyer.

Okay, so basically that you're just kind of organizing these by different kind of themes.

Yes.

So.

Okay.

I'm just thinking some of them may be like gas supply. Like some of these are maybe too big.

So I guess I don't know. Some of them are like that one that has a lot of volume gets Supply. You know, some of this stuff might be very big.

Still.

Yeah. So Thays, do you want to give a little bit of background on how you pull these some of them were.

So Nick, I went into the keyword planner as well as our search terms. These two right here are search terms that we had in the past six months.

Basically what I did, I came here, saw it like what matched the category that we were looking at, the questions they were asking, and also the keyword that was pulling that.

And what I thought was relevant in terms of results in conversions and clicks.

I went and I added it here to the side. So I checked.

Average search volume on keyword planner cross reference with our search terms and then out of the keywords in here.

Does that make sense?

And then. But you were putting things on here. Like, for example, that gas Supply one, meaning that had some sort of past conversion that you wanted to keep alive.

I believe so.

No, I think it's oh toiletry supply. So basically like I dumped.

The main search terms into the keyword planner and also pulled like things that had.

Like average.

What's it called?

Monthly searches.

That had like some correlation with our terms. Does that make sense?

Okay.

I think that work was done on the other spreadsheet too.

Can you quickly it's the one at the very end.

And wonder if we can if we can go to.

Yeah, that's the one that we're looking at. So this one is see what is in orange, I believe is what came through in a search.

Term.

And then the blue is.

They were added.

I believe we used.

The keyword planner for that.

So what's orange were keywords that Joy provided me with.

And then from these aim the search terms, I went into the keyword planner and I added these guys also based on these numbers right here. So it's kind of like.

Got it. So you're just using both sources. Okay.

Oh, we can. There's no.

Absolutely right of way to do it. Some of them just strikers may be a little bit broad still like they get.

A little broad. Yeah, because the whole point we were trying to go for a more niche to get the people that we want our ads to go to. Maybe would it be helpful to look at the performance of the campaign to see if we have any learnings from that really broad search term.

Yeah, that'd be good.

So click into that one.

And click into that ad group.

You know, it's actually interesting. You can also hit that segment.

So, like, you already are tracking some conversions, which is good. And then if you hit conversion.

And an action, that first one.

It kind of breaks down.

Let's see.

We should double check that. I use because there's two different lead gen forms. Is that right?

There should be just one.

Okay, so let's double check that. Maybe both. Was that the old one?

This is the old one. This is the one that I added to Google.

Ads to track from because it wasn't firing.

Like this one wasn't firing when we submitted the lead form. It wasn't like linking it back to it being.

Like into a paid search campaign, if you will.

As a source of the traffic.

Okay, so maybe go flip back to goals for a second. Let me just see. I just want to see both of those.

Does that make sense?

And then go to submit lead forms.

Down below.

Keep going down.

Then open up the lead form one.

Okay, so it's that top one.

That's the one that's working. I think maybe we just get. Do we need any of these other ones now?

I am not sure because I didn't set these up.

Okay, let's remove the bottom for sure.

The.

Those two. I don't know. We just get rid of those. Those aren't even firing.

We can always bring them back.

But ultimately we want to just have one pure lead form number.

So do I just remove it?

That just remove.

D.

And then. So then lead gen sample form.

Go to the site just so I completely understand which of these is what.

Show me what the form is again.

Do you want me to go to the landing page?

Yeah. Go to the landing page.

So.

It should be.

Over here.

Let's get a sample. Okay.

So that's connected to that.

Newest one.

Correct.

Okay.

Yes.

This is it right here.

I would say for now, take that value, edit, edit the settings.

And then value. Just turn the value off. We don't need any monetary.

Okay, so now go back to goals. Let's go to that second one.

Go back to summary.

And then scroll down.

And then submit lead form.

Okay, so the second one go. That's how you go back to the site. What. What other than the sample? There one other action.

There's schedule a meeting as well.

There's another like smaller form.

So.

And how are we tracking this guy?

Is this going another. This is another event or is it a.

Yeah.

Got it. Okay.

So.

Then that. That other one we don't need, that Google hosted one. If we can remove it, that lead form, because that was double counting.

See if we can remove it. Otherwise we can move it as secondary.

Did it go?

Oh.

I think this might have been an old one. So just let's move it. See, Google hosted some Google created this. Just click the blue.

Let's just move it as a secondary, not a primary.

So hit edit and then secondary.

Yeah, third. That third one.

Yeah. Okay.

Okay.

Just call out one thing really quick. This is where we started our call was in the lead gen form.

So when we go down both of those actions, they need attention. You're saying that.

Those are fine as is.

They look, they look like they're set up correctly.

Go open the book appointment one. I think those are just probably any attention enhanced.

Maybe scroll over.

Whoops. Go back.

Over here.

Yeah. And then hover over that needs attention.

Yeah. So I think these are counting, Susie. I think it's just that enhanced.

So we probably should look at this at some point if we can get them on a call. But I think at the very, very least.

Those are the two actions we're counting.

We don't want to count all that other meaningless stuff.

Like it was counting that secondary, that lead, whatever that other one was.

So now.

So now when you oh go ahead.

What I was going to say is maybe to keep us organized. If you go to the very bottom.

What's in this qualified lead? Open that one.

Yeah. So that was maybe something someone hooked up from hub side at some point. I would just say go to custom goals.

Maybe just for now to keep us clean. Let's make a custom goal.

And select the lead gen sample form below.

And the median request website.

So those are the two main things, right? That's all we really want to count.

So call this one, you know, kind of the main goals. This is just like a folder of our goals.

All right.

And then save it.

2026 we don't get lost.

So now if you go back to the campaigns, because what you want to do when we, every campaign we run, we want to connect it to only the goals we care about.

So put campaign status enabled only.

Maybe.

And then hit that gear next to it, the right. Yep.

And then conversion goals.

Down a little bit. Yep.

And then change the count default to campaign specific.

And choose goals.

And then choose your main, your 2026 goals at the bottom.

So now it, as long as we keep that one folder organized.

It keeps the campaign, like on point, basically.

Otherwise it's trying to get all that other random stuff you had in there.

So save that.

Taking notes real quick.

So don't forget.

Save.

Okay, so let me just see what else you put in here.

So maximize conversions.

Which.

What we want to get to is if you hit that bidding.

Yeah, the third one.

So ultimately, we want to figure out, like, kind of what cost.

Is our target for what our lead cost is. And then we really want to populate that set of target number.

I think we just need to get a baseline. We need to start getting some leads and starts figuring the number out a little bit.

Because without that goal, Google's going to bid probably way too high for some of these keywords.

Which, you know, at the beginning is going to waste our money.

But we don't have a number. So if we put too low of a number, it just may not even show the ads.

So I think, I think what you did is good, Thays just, just keep that in mind that that's, that's where we're driving towards, is getting a Target that, like all, you know, what, what you think is profitable, basically.

And how about this Nick how would you go about this guy?

Because do we do just customers? Do we do new customers only?

This is a prospecting campaign.

So.

I don't do that unless it's a, there's a big e-commerce business that's getting a lot of transactions.

Even if someone's Googling twice, you probably, if they keep Googling, they probably must still need a solution. So I would keep.

Is there anything we can.

See on that campaign?

Else?

Yeah, go back. Go back there. So I think that.

There's nothing else.

Actually go to the locations. Let's just check that one last thing here.

And then.

So what did you set up here? These are certain states.

Yeah so I pulled.

Or.

The main 10 states with property vacation rental properties in the US and that's what I'm targeting for this.

Because it was super broad it just had united states on this.

Got it.

And then I added these guys because we were getting like a lot of bot traffic from these so I just want to like isolate them.

If that's the right.

Yeah. Okay.

And the location options.

Click open that. Yeah. All right, good.

That one is.

That one's important. Okay.

And then languages. You wanted to switch it. English, Spanish.

Yeah, I was thinking Susie what do you think is like are the cleaning crews are usually speak Spanish right so that's why I put Spanish here.

I'm not sure 100% I would think that the.

I can ask Joy, but I would think that it would just want English.

To the customer is.

I mean, the clean Cruiser, probably not the customers, correct?

They're not I mean like I'm not I'm not exactly sure the cleaning crew probably is not some of the decision makers may but I would assume that they would also speak English.

So my gut's telling me just English here.

Yeah.

So you might, you don't want to, like, show up for job searches and random stuff.

We do get a lot of those.

So.

Yeah, I would probably maybe asteroid, but I would probably say English.

Yeah she just chimed in quietly here I heard her cool.

Okay.

All right. So I think that's good, Thays. That looks pretty clean. So click off, close that. Just look quickly that campaign itself. So go into that one again.

So I guess the very simple things Joy, like what I guess we dive in a rabbit hole each time. But the conversions, just making sure that's tracking. So that looked like we're TR, we were tracking that thing twice.

So that's not going to help our cost per conversion number be clean.

So now that's organized.

So then each individual keyword you put Thays, you could actually explore it.

And you could say, okay.

Like hotel supply store got those 15 clicks.

So it had the most volume.

If you check that one.

And then you hit search terms just for this particular one, you can, you know, you can be really specific on each keyword if you want to.

And then, you know, this is where I think what was kind of wasting money before. Just this, these, these search terms were all over the place probably in, like, wasting money. So now you're more specific. They're probably a lot better.

But you might still want to see stuff in here to see what's.

Like motel supplies.

You know, that was an expensive, you know, 20 bucks a pop.

Is that.

Because we're not really selling to. Are we selling to hotels?

Vacation rental managers are such a niche industry we had a hunch that they might search for hotel amenities as just a broad term for small.

Toiletry amenities.

I think that could be a generic term for those I would say if they're doing if they're searching for motel supplies that would be a no I think some of the specific brand names like dove amenities that would be a no but I would be interested in giving hotel amenities a little bit longer of a shot just to see if anything comes of it.

Okay.

Those might, that might be worth considering. Like, go back to one level higher.

So, like our experiments, you know, maybe like the hotel supplies. Maybe should it be on its own little group?

Like a hotel oriented ad group versus a vacation rental amenity ad group.

Yeah, because, like, vacation rents, you know, a lot of these sound actually really good. So I'd like to spend the money on the vacation rental amenities, Essentials.

But because you had hotel supply store in here, Google decided to give that most of the traffic.

It might be worth experimenting with because you're right. You did get a, you did get a form.

Right.

So it's not a bad thought, but maybe having it as a separate, that's where maybe the ad groups should be split up is to kind of these.

Different topics, different.

So then Thays, going back to your spreadsheet just so I can understand this, too, is like the way you broke it down into the AG, you know,

One through six.

Each of these names, probably to all of us should kind of immediately.

Conjure up, like, what this ad group's about.

So, like, if we do a hotel supply or motel supply kind of thing, that probably would be ag7 or whatever it is.

Just so on a high level, once you have a lot of these running, you can just look at the ad group names and kind of know without having to go into every one specifically.

The ad group.

S seem pretty clear on my end but maybe it's just that we're like in this every day.

So you would add another one that just says like hotel amenity buyer.

Rather than short term rental amenity buyer.

Or.

Anything where you think, okay, maybe that's a.

Target audience that might.

Be appropriate.

That's different. Like vacation rental Essentials and these things, these sound like almost hitting the nail on the head.

Whereas hotel supplies, you're kind of roundabout seeing if we can entice those guys in. Or maybe it is an audience, but it's.

I think, different than a vacation rental amenities. At least that's what I would think.

I agree and remind me can you adjust spend by ad group?

You can't.

Okay.

So we want to say hotel supplies is a, you know, ten dollar a day experiment. Then we got to break it off to a whole nother campaign.

But.

What we could do at the ad group level, but again, this is a little down the road is you can put a different Target on the ad groups. So you could say, like, look vacation rental amenities. I need leads.

At.

You know, 50 bucks a pop.

Versus hotel supplies. I'm going to give it a little more room so I can make that Target 20.

Then the ad group might get a little more attention if you give it more breathing room.

But you can't say 10 bucks a day to this ad group versus that ad group.

But I, I don't, I don't think I would make it so complicated yet. I would just kind of add groups into their own if they're really getting no attention. We can always pull it out and put another campaign.

Great.

So I probably separate those two then place.

Maybe.

Like 19 down, like the keywords 19 down probably would be into some sort of hotel or motel concept.

Ad group.

And then go maybe this one more time go back to the ads.

Then.

Maybe without even looking at that one word, if you just hit search terms, just look at everything that this new ad group hit you with.

And then X out that hotel supply store filter.

And then sort it by Impressions.

So now.

Let me show all the rows.

So I think just even, even this first simple exercise is a lot closer to the spirit of what you want to advertise than what you were getting before.

I don't know. Cisco is, what is that food?

Yeah get rid of that one.

So I just block cisco.

Negative keyword.

Yeah. Hit negative and then just pin quotes puts Cisco only just block Cisco from now on.

And then put it in your negative list. Hit that third one.

Okay.

And you usually go by impressions and not like clicks or conversions?

The very beginning, I just want to see what Google is showing the ads for, and I just want to chop off anything that's just off Mark even before, like cisco did get one click at seven bucks.

Okay.

So, you know, just to save money, I try to just block the stuff that's bleeding.

Joy does anything else here catch you as like a really bad VH. What does that mean?

I'm assuming it's vacation home.

Okay.

Yeah do I take out brand name since we don't sell those people looking for specific items that we don't offer.

So Thays I move that one is a negative and just dove.

Which ones Joy that you've got checked right now.

Okay.

So I put. Yeah, put everything that's. Yeah, dove and quotes negative list. And then as soon as you've done this,

You're, you've, like, saved yourself a lot of work for all stuff in the future.

Everything else looks pretty good I'll pay 25 bucks for vacation rental amenities all day long.

Yeah. So this looks a lot more on point already.

Yeah.

And you did get Joy a couple forms already. So I think, I think once this is rolling with these cleaner search terms, you know, a month or two down the road, you start figuring out what is the cost per conversion. That's kind of the baseline.

Good stuff.

And then in HubSpot, if we could really track the ones that are converting to a sale, that would be the, like the Holy Grail.

The final piece yeah.

Because.

We are at time I have to jump you guys are welcome to stay on a little bit longer if you've got the time but I want to make sure we have next steps Nick.

In how we can hand some of this set up off to you we'd love to have you set up the rest of the ad groups.

And maybe just poke around kind of generally and give us thoughts or feedback. How do you typically work with clients when.

You're setting things up and you've got quick questions on like do you care about hotel amenities for example?

I mean, you guys are a lot more organized, so you've done, you've done a lot of the work. So if you simply want me to take Thays's spreadsheet and kind of just set up those at the skeleton.

That'd be great.

Maybe that could be just a very simple next step.

And then Joy. I guess I could email you kind of the, like, I usually do these hourly calls, which are just like build, you know, for the time.

Or I do the management, which is typically billed based on the ad spend.

So I might send you that initially. But I had a couple different tiers been. But if you want, I could email you those two things.

Okay.

I don't think I have that.

Okay.

And then you can kind of decide what's appropriate.

That'd be great.

And I would say as you're setting things up Nick just know that we were obviously.

Novices when it comes to Google ads so if you have recommendations that you're feel pretty strongly about feel free to get in there and make changes and try things where we don't.

Want things that have been moving so we'll probably have fewer opinions than you would assume.

Oh.

I mean, you guys are, you're more educated than most, Joy. So you're absolutely floral on your business model is great. So you're way, way ahead of the pack.

Well.

Yeah.

And I know that you're you prefer email not slack because you have a bunch of messages going I think the quickest way to probably reach us we're on slack all day every day when you are kind of in the weeds of our account.

Yeah, you can, you can add me. I just sometimes over commit, like, of all these pings.

Several slacks, text. And so I, I sometimes slow, but we could try slack.

We can try or email is fine I think if you want to reach us you can slack us so maybe Thays you can you can send over the spreadsheets for prospecting and brand and then I think she would I think you're still working on some keywords was at the kind of or were we waiting on headlines descriptions next headline descriptions.

Okay.

And what's it called site links if we want anything different and we already have.

Okay so we're just on ag2 though.

I think.

So the other ones don't have keywords.

Negative keywords oh they do okay.

Negative keywords I'm adding them in the in the account level.

Okay so yeah so maybe we'll just pass this off the spreadsheets off to Nick and then you can let us know if.

You have any questions setting them up or if you have recommendations as you're doing it.

Sure.

Did you add me Thays to that spreadsheet? I know you shared the link.

Just make sure I have it.

There's two of them too.

Maybe taste. You have a second. Maybe share your screen again. Let me just so I understand the sheets.

Is there a way to put it all in one sheet?

I would just use this guy right here and I can pull the brand terms into here too are you okay with that Susie I can I was going to say would be nice to have everything in one spreadsheet so things don't get lost between the two of them.

I can add another tab with all the brand turns to for you Nick yeah so we don't have a brand search campaign going right now we just have that one ad group for prospecting.

Can we quickly click through the tabs at the bottom Thays just to see what else has been set up across three four five and six so this is.

Sorry host standouts basically people looking for how to stand out with their businesses.

We also have custom branded focus keywords Nick I did some research here on keyword planner.

And this these were the highest numbers that I found that would match with what we are trying to sell but have this too and we also have the competitor one which lists our competitors in like some keywords of like compare comparing us with them.

Things of that nature so those are the.

Four and groups that we are working on for this campaign.

The next four.

In your budget? Actually, am I added into the account? Let me see.

I might need to get access. Let's see.

Okay.

I go to access and security. I just requested access to this.

When you go to managers.

That little bit left up there.

Yeah. That team account. That's me. It's lost.

Y.

People.

And maybe make sure you want all this stuff in here because these people have access.

Should be all set Nick.

Okay.

Cool.

Firm if Joy is okay with me removing this?

And if you could, maybe the analytics, just to give me access to that.

Go to admin.

And then count access management.

A little bit to the right.

And then add. Yeah. Add a plus and then just put in users and just add Google at.

Wait google.

Then my brand Pixelocity. This is what I'm using for analytics. Pixel OC.

I T y.

Admin just for if I could change something. Okay.

If you want to be complete, I guess maybe tag manager. I don't know if I probably won't need much since you already have everything set up with the conversions, but I'm going to add me in there just in case.

So it's google ads Pixel.

OC I t y.

Does this all like look good to you.

That one I can't see. I see the analytics.

Oh I'm so sorry I'm in the wrong tab.

Yeah. Container permissions at all.

And then just check those.

This I probably touch, but, yeah, just. I just. Just in case I need to help with something. All right.

Yep.

Okay.

I think that's good on the access point. And then that sheet and maybe add me to the sheet.

And then I'll drop the brand ones for you in here too.

So that will be a whole separate campaign, right? We just put that in a separate.

Yes.

And then flip over to ads for a second.

You don't see this right now.

They go.

There.

We go.

Okay, so just.

I mean, I can just get the. Get the kind of the ad groups to match.

I guess, your sheets. So you're maybe flip your sheet one more time, too.

Because are you going to be filling out the rest of the ad copy and stuff?

Into headlines descriptions all this stuff right here.

Okay.

When do you.

Is that something that you'd be able to help with Nick just like if you're looking at our ads and campaigns holistically is that part of the services that you offer? Because I do feel like that's something that is holding us up is like getting all of our keywords all of our headlines descriptions together let me know if it's not but I just don't want to hold up the process any longer.

I mean, I can. I have opinions, and I can help with that to some degree. But if you already. I don't know if I'd overthink it. So if you already have some good combos in the. Unless you really want to differentiate these ad group ad copies.

We probably do and I know for a fact that when we looked at our headlines and descriptions from our current or previous ads we really were not happy with them.

If you could provide recommendations on how to best do this for optimization and conversions like I definitely know we want to be changing it up from what we were doing before.

Okay. But what do you have here is this.

This is the eyes.

This is yeah this is specific to this ad group.

Right.

And then the other one says you don't have anything yet.

No this is something that I need to work on.

Okay, maybe take it. If you could take a first stab at, you know, maybe don't overthink it, but put something and then I will.

Give my second opinions on them.

What's a good.

Deadline for me to hand is over to you Nick?

Early next week.

Are you okay with that Susie like by Monday.

Do we have anything.

Yeah, I think that's okay I just want to make sure that like we're moving quicker than we are was like the whole point of kind of passing this over so Nick like it'd be helpful to know.

What else you would need from us to pass us over so for the second ad group we need headlines and descriptions but note that we have.

Like ad group three four five and six so do we just you just need headlines and descriptions for all of those.

Yeah, you could pop. Maybe do something. Maybe say by Monday, Thays, for all of those. And then I can take everything we got.

Get them quickly in there, and then we can refine them a little bit. I'll look through the ad copy.

Okay.

Unless there's a huge difference in keywords. You know, you might not need to change the ad copy tremendously. Just make sure it's kind of hitting that topic.

I think most of the problem was the key word, the. The terms were just kind of messy. So I think just by having this, you're. You're already a huge Improvement.

Then for budget, did you already have that allocated to what Joy wanted?

For, like, the prospecting versus the brand?

Susie.

Will leverage what I don't know if you talked to Joy about budgeting specifically splitting between yeah.

I do think I know Nick that you're I think maybe I took a bunch of notes and like I do think I'm like really like for us to be in slack together for us to work quickly through this.

So I don't I don't know have information about the budget but I'm sure that Joy can get us a quick answer.

Okay, you want to add. Do you have access to adme right now? I just want to make sure I can find my slacks a little bit all over the place. Let me see how you show up in my own.

Totally can you drop your email is it just the email address in our.

Inbox is that the one connected to your slack.

Yes.

Okay.

Let me add you now.

So I think there's a way to add it where it just shows up in my.

One view, not a whole nother workspace somehow.

As an external.

Member it should just show up there let me do that now.

Okay I just sent you an invite.

Can see.

Did he get anything in your email.

Nuts. Triple confirming all these IDs. Let's see.

There we go.

All right.

Let's see.

You get it, Susie?

Where Susie?

Gone?

I'm here.

Okay great is that's showing up in your main slack view and not in a different channel.

Yeah, you're under. Yeah, that's. This is better. This has a better chance of me seeing it.

Okay.

Okay.

If you need to reach us we're always here on slack.

Okay. Okay. So you're in this one channel.

Yeah we're going to be in this one channel with you.

Got it.

Since you're an external collaborator so we'll be here this is where you can ask questions about budget give us feedback on headlines descriptions tell us something is broken.

We're here for you but if if if we don't hear from you on slack we can email you I just I just wanted to create a quick channel for you to get to us because like.

Like kind of Joy mentioned at the beginning of the call we just want to get things from negative one to zero and there's just quite a lot of setup that we love your help with.

Okay, I'll try.

Here. I'm gonna put. There's my cell phone. So if you ever have an emergency, that's probably the best way to get my attention is because at least I see that for sure.

Yeah.

Okay great.

If ever needed. Feel free.

Yeah yeah yeah okay thank you okay so why don't we will put these headlines and descriptions together for you for the first pass of these ad groups and we'll get them to you early next week.

And then.

Would love for you to kind of like poke around in our account get these live and see what you find.

Does that sound like a good next step.

Yeah, it may be asked just the budgeting. So we'll separate the brand and we'll have the prospecting. So we'll just have some. I guess I need some parameters what the budget is.

Yes I can send a note.

And do you want budget by campaign or by ad group.

By campaign.

Okay.

And we're just going to do the two campaigns to start correct or do would you want to separate this out into more campaigns in just two?

No, I think this is. This is good. This is a good clean start. So I'd say most of the money should go to the prospecting.

Okay.

Agree yeah.

And then just a little sliver. Just. I think before we had the brand, everything was bleeding together.

Agree okay just slacked in there so you should see a response shortly but that's how you reach us.

So.

All right.

Okay thank you so much for your time excited get throw in excited for what you're going to find.

Yeah, me too.

Just yeah like anything that you see is like concerning.

Okay.

I will. I think we're headed the right direction.

Agree yeah.

Okay.

Okay thanks so much thank you.

Okay. You're welcome. All right. Bye, everyone.