Nick Ostroff moved Devin / Nick - Google Ads Meeting from new to qualified

[Granola sync — last updated 2026-06-05 18:47] ### Devin’s Background & Business Overview - Based in Raleigh, NC - worked with Casey at agency for 3-4 years - 12-13 years agency experience (Google ads, data, e-commerce, brand) - Currently does sales/go-to-market for startups + consulting - Outsourced CMO for consumer data company - Previous SEO firm was sketchy, struggled with Google’s AI requirements - Fixed foundational issues: implemented Tag Manager, proper conversion tracking - 85% confident in current tracking setup vs 0% when started (Nov 2023) ### AccuData Business Model & Current Performance - Provides US consumer data append services - Email append, address append, phone append - Target customers: lending, healthcare, alumni relations, nonprofits, call centers - Self-service + API/B2B options - Current metrics: - $5k/month ad spend (can easily double) - Target cost per lead: $300-500 (can go up to $700) - Average deal size increased from $1,800 to $26-28k - Main disqualifiers: international data requests, B2B data requests - Cut these by 1/3 through better targeting and ad copy ### Management Structure & Next Steps - Looking for full Google Ads management partner - Pixelocity pricing tiers discussed: - $400/month for <$2.5k spend - $750/month for <$5k spend - $1,500/month for $5-10k spend - Access request sent to MCC - Founder Chris will grant access (Friday afternoon or weekend) - Follow-up planned for Tuesday with Loom audit/recommendations --- Chat with meeting transcript: [https://notes.granola.ai/t/59b68904-b71b-4ab3-ae50-069345157a71](https://notes.granola.ai/t/59b68904-b71b-4ab3-ae50-069345157a71) · Note on Devin / Nick - Google Ads Meeting